---
title: "Black Hair Dye — $528K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-hair-dye"
last_updated: "2026-08-09T19:09:26.954Z"
locale: en
meta:
description: "Niche score 45/100 · $528K/yr market · 1.1M searches/yr · $11.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $528K/yr market · 1.1M searches/yr · $11.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Hair Dye — $528K/yr Amazon US Niche (2026) - Flapen"
---
# **black hair dye**
**Skip it**
Prices mostly outside the sweet spot ($4.65–$15.94) — this niche doesn't clear our bar today.
Market size 61Growth 26Conversion 53Competition 52Returns 99Price range 8Avg price 42Brand share 22Review moat 22Quality gap 33
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$528K**
$528K/yr · 1.1M searches
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.07**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****8,754.07**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$4.65–$15.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black hair dye is a $528K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black hair dye market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$554K–$664K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**109**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 90%
**Open market**
**6%**
- REVLON74% - Schwarzkopf6% - L'Oreal Paris4% - SoftSheen4% - Garnier4% - Creme of Nature2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-hair-dye/trend)
## **Top black hair dye search terms**
- **revlon hair dye**283K/yr+6.3%2.5% conv. - **jet black hair dye**203K/yr-4.4%4.0% conv. - **revlon colorsilk hair color**125K/yr-12.5%1.8% conv. - **revlon hair color**116K/yr-10.1%1.6% conv. - **jet black hair dye permanent**44K/yr+10.0%4.5% conv. - **black hair**45K/yr+5.4%0.4% conv. - **revlon colorsilk**39K/yr+9.5%1.7% conv. - **revlon black hair dye**35K/yr+3.2%7.0% conv. - **black permanent hair dye**33K/yr+4.2%5.6% conv. - **revlon hair color for women**27K/yr-16.2%2.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-hair-dye/search-terms)
## **Top black hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$53K20%$106K30%$158K40%$211K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)**REVLON**$15.94**4.7★2,145 rev](https://www.amazon.com/dp/B0DNTXB6BR) [2**Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 30 Dark Brown (Pack of 3)**REVLON**$14.10**4.7★3,847 rev](https://www.amazon.com/dp/B0DNTYN5QT) [3**Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 41 Medium Brown (Pack of 3)**REVLON**$15.49**4.7★3,847 rev](https://www.amazon.com/dp/B0DNTXGMF3) [4**Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 11 Soft Black (Pack of 3)**REVLON**$14.13**4.7★2,145 rev](https://www.amazon.com/dp/B0DNTZZZ5K) [5**Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 47 Medium Rich Brown (Pack of 3)**REVLON**$15.63**4.7★3,847 rev](https://www.amazon.com/dp/B0DNTX65PL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COLORCHARM Permanent Cream Hair Color 1N Black 2 oz.**COLORCHARM**$9.20**1,211 rev1y ago](https://www.amazon.com/dp/B0DW51WH27) [**Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 41 Medium Brown (Pack of 3)**REVLON**$15.49**3,847 rev1y ago](https://www.amazon.com/dp/B0DNTXGMF3) [**Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 60 Dark Ash Blonde (Pack of 3)**REVLON**$14.23**2,573 rev1y ago](https://www.amazon.com/dp/B0DNTXRYNM) [**Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)**REVLON**$15.94**2,145 rev1y ago](https://www.amazon.com/dp/B0DNTXB6BR) [**Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 30 Dark Brown (Pack of 3)**REVLON**$14.10**3,847 rev1y ago](https://www.amazon.com/dp/B0DNTYN5QT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Revlon Colorsilk Beautiful Color Permanent Hair Color Long-Lasting High-Definition Color Shine & Silky Softness with 100% Gray Coverage Ammonia Free 047 Medium Rich Brown 1 Pack**REVLON**$5.27**4.7★**▲ 159%**](https://www.amazon.com/dp/B09LXLYC1F) [**Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 10 Black (Licorice) 1 Count**Garnier**$8.83**4.6★**▲ 146%**](https://www.amazon.com/dp/B00008US2X) [**Rev Colorsilk 1n Size 1ct Revlon Colorsilk 1n**REVLON**$8.08**4.5★**▲ 62%**](https://www.amazon.com/dp/B0038TLIYW) [**Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 60 Dark Ash Blonde (Pack of 3)**REVLON**$14.23**4.6★**▲ 53%**](https://www.amazon.com/dp/B0DNTXRYNM) [**Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 81 Light Blonde (Pack of 3)**REVLON**$14.36**4.6★**▲ 48%**](https://www.amazon.com/dp/B0DNTW8DHG)
**~~View all trending →~~**
## **What buyers say about black hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“Good color”*
**Value For Money**14%
*“Excellent value”*
**Quality-Overall**12%
*“Excellent product”*
**Suitability Colored Hair**6%
*“it does color the hair well”*
**Ease Of Use**4%
*“Easy to do”*
**Soft Feel**4%
*“My hair also feels so soft”*
**Coverage**4%
*“Covers well”*
**Smell**3%
*“no harsh smells”*
**Hair Styling**2%
*“Very good left my hair shiny and soft”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Color**23%
*“color is off”*
**Suitability Colored Hair**13%
*“Hair dye”*
**Allergies**9%
*“Allergic reaction caused”*
**Functionality-Overall**4%
*“it didnt do the job :”*
**Hair Related**4%
*“This product did nothing to my hair what do ever”*
**Coverage**3%
*“Gray coverage is NOT good”*
**Smell**3%
*“the odor is strong and odd”*
**Stain Resistance**3%
*“it will stain the heck out of your skin”*
**Durability**3%
*“Didnt last”*
**Color Fading/Discoloration**2%
*“Stains and bleeds, even after several washes”*
### **Top return reasons **
**Color**47%
**Suitability Colored Hair**24%
**Advertised Vs Actual Product**8%
**Value For Money**4%
**Functionality-Overall**3%
**Leak-Proof**3%
**Damage/Burn Hair**2%
**Defective Material/Parts**2%
**Product Condition**2%
**Instructions/User Manual/Troubleshooting**1%
## **Common questions**
- **Is black hair dye profitable to sell on Amazon United States?**
- The niche generates $528K/yr across 28 tracked products. 90-day search growth is +1.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the black hair dye niche?**
- 10 brands and 109 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in black hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Allergies. The return rate is 0.3%.
- **When does demand for black hair dye peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the black hair dye niche?**
- Listings span $4.65–$15.94; the average listing price is $11.07 (sweet spot $15–$100). The average incumbent carries 8,754 reviews — the moat a new listing must climb.
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