---
title: "Black Eyebrow Pencil — $144K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-eyebrow-pencil"
last_updated: "2026-08-09T16:44:41.265Z"
locale: en
meta:
description: "Niche score 51/100 · $144K/yr market · 221K searches/yr. Prices mostly outside the sweet spot ($1.07–$10.13) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $144K/yr market · 221K searches/yr. Prices mostly outside the sweet spot ($1.07–$10.13) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Eyebrow Pencil — $144K/yr Amazon US Niche (2026) - Flapen"
---
# **black eyebrow pencil**
**Worth a look**
Shows low returns (0.4%), but prices mostly outside the sweet spot ($1.07–$10.13) keeps it on the watch list.
Market size 31Growth 23Conversion 87Competition 67Returns 98Price range 0Avg price 18Brand share 66Review moat 18Quality gap 57
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$144K**
$144K/yr · 221K searches
**Growth**
**Bad****-3.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****17,121.97**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$6.53**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$1.07–$10.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black eyebrow pencil is a $144K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black eyebrow pencil market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$163K–$196K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**127**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 89%
**Open market**
**26%**
- NYX PROFESSIONAL MAKEUP16% - e.l.f.16% - L.A. COLORS13% - wet n wild11% - O'CHEAL10% - MAYBELLINE9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-eyebrow-pencil/trend)
## **Top black eyebrow pencil search terms**
- **black eyebrow pencil**87K/yr-4.5%11.7% conv. - **eyebrow pencil black**36K/yr+1.7%9.7% conv. - **eyebrow pencils for women black**23K/yr-5.3%9.3% conv. - **black brow pencil**12K/yr-4.0%9.6% conv. - **soft black eyebrow pencil**10K/yr-12.5%5.2% conv. - **brow pencil black**11K/yr-13.9%8.1% conv. - **black eyebrow pencils for women**8K/yr+9.8%10.6% conv. - **black eyebrow**7K/yr+1.2%3.8% conv. - **eyebrow pen black**5K/yr-3.2%5.0% conv. - **black eye brow pencil**6K/yr+7.9%11.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-eyebrow-pencil/search-terms)
## **Top black eyebrow pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$17K16%$23K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Micro Brow Pencil Precise Eyebrow Pencil - Black**NYX PROFESSIONAL MAKEUP**$10.13**4.5★72,027 rev](https://www.amazon.com/dp/B00WZRY1M4) [2**L.A. COLORS Browie Wowie Brow Pencil Black CBP408**L.A. COLORS**$3.51**4.3★1,601 rev](https://www.amazon.com/dp/B0718YF7JY) [3**wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Babys Got Black**wet n wild**$1.07**4.5★17,877 rev](https://www.amazon.com/dp/B00UZ8X9H8) [4**OCHEAL 3Pcs Black Eyebrow Pencil Premium Eye Brow Pencil with Spoolie Brush Longwearing for Perfect Brows Professional Precision Defines Universal Waterproof Double-ended Eyebrow Pen for Women**O'CHEAL**$6.87**4.4★2,466 rev](https://www.amazon.com/dp/B0DLB2QTL6) [5**Maybelline Express Brow Ultra Slim Eyebrow Makeup Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows Black 1 Count**MAYBELLINE**$7.83**4.6★21,289 rev](https://www.amazon.com/dp/B07Z9WDZQF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Black**e.l.f.**$7.90**501 rev7mo ago](https://www.amazon.com/dp/B0FWV7G1PR) [**OCHEAL Black Eyebrow Pencil for Women Premium Eye Brow Pencil with Spoolie Brush Longwearing for Perfect Brows Professional Precision Defines Universal Waterproof Double-ended Eyebrow Pen**O'CHEAL**$5.07**2,466 rev11mo ago](https://www.amazon.com/dp/B0FCY412FK) [**WanTuoluo Black Eyebrow Pencils for Women with Sharpener 6Pcs Hard-Core Wooden Eye Brow Eye Liner Pencils for Beginner Makeup Waterproof & Sweat-Proof**WanTuoluo**$7.41**1,013 rev1y ago](https://www.amazon.com/dp/B0DT9RWRF6) [**Makup Beauty Skinny Brow - Ultra Thin Eyebrow Pencil Waterproof Precise Micro Brow Pencil creates Hair-like Strokes for Full Natural Brows Soft Black (Caviar)**Makup Beauty**$9.19**176 rev1y ago](https://www.amazon.com/dp/B0DRTRDC99) [**OCHEAL 3Pcs Black Eyebrow Pencil Premium Eye Brow Pencil with Spoolie Brush Longwearing for Perfect Brows Professional Precision Defines Universal Waterproof Double-ended Eyebrow Pen for Women**O'CHEAL**$6.87**2,466 rev1y ago](https://www.amazon.com/dp/B0DLB2QTL6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Blonde 0.006 Oz**e.l.f.**$3.72**4.6★**▲ 200%**](https://www.amazon.com/dp/B07PBQZ3KF) [**Maybelline Express Brow Ultra Slim Eyebrow Makeup Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows Deep Brown 1 Count**MAYBELLINE**$7.41**4.6★**▲ 107%**](https://www.amazon.com/dp/B07PFKXH5H) [**e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Black**e.l.f.**$7.90**4.1★**▲ 91%**](https://www.amazon.com/dp/B0FWV7G1PR) [**SUMEITANG 12 Pcs Black Eyebrow Pencil Eyeliner Set Waterproof Eye Brow Pencil Easy to Color Long Lasting Eye Liner Gel Pen Women Professional Eye-Makeup Pencil**SUMEITANG**$8.99**4.4★**▲ 78%**](https://www.amazon.com/dp/B099PVVLDR) [**OCHEAL Black Eyebrow Pencil for Women Premium Eye Brow Pencil with Spoolie Brush Longwearing for Perfect Brows Professional Precision Defines Universal Waterproof Double-ended Eyebrow Pen**O'CHEAL**$5.07**4.4★**▲ 59%**](https://www.amazon.com/dp/B0FCY412FK)
**~~View all trending →~~**
## **What buyers say about black eyebrow pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“For the price”*
**Color**17%
*“Love the shade”*
**Quality-Overall**12%
*“I am typically happy with the quality of elf brand”*
**Ease Of Use**9%
*“Easy to use”*
**Durability**5%
*“lasts well throughout the day”*
**Soft Feel**5%
*“The bristles are so soft I love it”*
**Ease Of Application**4%
*“Smooth application”*
**Efficiency**3%
*“Does the job”*
**Eyeliner Quality**3%
*“I like this eyeliner is a long lasting”*
**Eyelash Quality**3%
*“Great as eyeliners or for brow touch ups”*
### **What buyers complain about **
**Durability**17%
*“Doesn't last”*
**Color**16%
*“Color doesnt match”*
**Quality-Overall**6%
*“Disappointed on how cheap the quality is in this”*
**Smudge Resistance**6%
*“It smudges a lot”*
**Functionality-Overall**4%
*“This product doesn't work as advertised”*
**Ease Of Use**4%
*“Hard to use”*
**Value For Money**4%
*“Waste of money”*
**Moist/Dry**4%
*“Very dry and hard”*
**Thickness**4%
*“Thinner than the ones I bought before”*
**Ease Of Application**2%
*“The application is choppy”*
### **Top return reasons **
**Color**55%
**Advertised Vs Actual Product**9%
**Functionality-Overall**5%
**Moist/Dry**4%
**Defective Material/Parts**4%
**Product Condition**3%
**Size-Overall**2%
**Value For Money**2%
**Quality-Overall**2%
**Durability**2%
## **Common questions**
- **Is black eyebrow pencil profitable to sell on Amazon United States?**
- The niche generates $144K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the black eyebrow pencil niche?**
- 17 brands and 127 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in black eyebrow pencil?**
- Top complaints mined from reviews: Durability, Color, Quality-Overall. The return rate is 0.4%.
- **When does demand for black eyebrow pencil peak?**
- Demand peaks in Jan–Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the black eyebrow pencil niche?**
- Listings span $1.07–$10.13; the average listing price is $6.53 (sweet spot $15–$100). The average incumbent carries 17,122 reviews — the moat a new listing must climb.
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