---
title: "Black and White Gel Nail Polish — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-and-white-gel-nail-polish"
last_updated: "2026-08-09T20:33:43.852Z"
locale: en
meta:
description: "Niche score 41/100 · $177K/yr market · 181K searches/yr · $8.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $177K/yr market · 181K searches/yr · $8.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black and White Gel Nail Polish — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white gel nail polish**
**Skip it**
Prices mostly outside the sweet spot ($5.98–$11.43) — this niche doesn't clear our bar today.
Market size 36Growth 29Conversion 95Competition 24Returns 97Price range 0Avg price 23Brand share 17Review moat 24Quality gap 48
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$177K**
$177K/yr · 181K searches
**Growth**
**Okay****+3.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****5,854.31**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.22**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.98–$11.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black and white gel nail polish is a $177K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white gel nail polish market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$164K–$206K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**10**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**4%**
- GAOY37% - beetles Gel Polish33% - Double Rhythm9% - modelones7% - JODSONE7% - CANNI3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-and-white-gel-nail-polish/trend)
## **Top black and white gel nail polish search terms**
- **black and white gel polish**65K/yr-4.3%11.7% conv. - **white and black gel nail polish**31K/yr+5.9%11.5% conv. - **gaoy white gel polish**12K/yr+21.6%13.1% conv. - **black and white nail polish**13K/yr+6.5%4.8% conv. - **black and white gel nail polish**9K/yr+15.0%11.9% conv. - **white and black gel polish**7K/yr+48.4%10.3% conv. - **gaoy black gel polish**9K/yr-10.9%10.9% conv. - **beetles black and white gel nail polish**7K/yr-21.0%15.2% conv. - **goay white gel polish**3K/yr+41.2%13.0% conv. - **white and black nail polish**4K/yr+11.8%6.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-and-white-gel-nail-polish/search-terms)
## **Top black and white gel nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$35K30%$53K40%$71K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GAOY Gel Nail Polish Kit Black and White 2 Colors 16ml Soak Off UV Gel Polish Set Highly Saturated for Nail Art DIY Manicure at Home**GAOY**$7.97**4.6★1,287 rev](https://www.amazon.com/dp/B0CLV47VXS) [2**Beetles Black White Gel Polish Set - 2 Pcs 15ml Full Size Black And White Colors Polish French Nails Soak Off Led Nails Art Manicure Salon Diy at Home**beetles Gel Polish**$8.51**4.6★15,626 rev](https://www.amazon.com/dp/B086TW5KLD) [3**Double Rhythm 2 Pcs 15ml UV Gel Polish Set Pure White And Black Color Gel Nail Polish Kit Nail Art Salon DIY (2-A1015+A1093)**Double Rhythm**$8.90**4.6★1,232 rev](https://www.amazon.com/dp/B0CBR7RYWV) [4**modelones White Gel Polish Black Gel Polish Set 2 Pcs 15ml Black And White Nail Polish Soak Off LED Nail Art French Manicure Salon Diy at Home Salon Gift for Women Girls**modelones**$7.75**4.4★6,460 rev](https://www.amazon.com/dp/B08SWLFDH3) [5**JODSONE 2Pcs Gel Nail Polish Set 10ml Black and White Gel Polish Soak Off LED U V Nail Gel Manicure All Seasons Gel Polish Nail**JODSONE**$5.98**4.4★292 rev](https://www.amazon.com/dp/B0DB1ZL916)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beetles French Tip Gel Polish - Ink Snow Twins with Base Coat Top Coat 2 Colors HEMA-Free Black & White Gel Nail Polish Set Soak Off UV LED French Nail Kit Summer Nails for Beginner & Professional**beetles Gel Polish**$11.43**18 rev6mo ago](https://www.amazon.com/dp/B0F28HXQTQ) [**Beetles Black White Gel Polish Kit - 2 Colors Hema-Free Soak Off UV Gel Polish Set Same Color Same Bottle Design Manicure Salon DIY 4th of July Nails at Home for Women**beetles Gel Polish**$8.93**447 rev1y ago](https://www.amazon.com/dp/B0DQPBDPS4) [**Beetles Balck & White Gel Polish - Monochrome Aesthetics Hema-Free Black White Color Gel Polish 4th of July Nails 2 Pcs 15ml Full Size Polish Soak Off Led French Nail Art Manicure Salon DIY at Home**beetles Gel Polish**$9.38**11,678 rev1y ago](https://www.amazon.com/dp/B0DQPD8P1M) [**JODSONE 2Pcs Gel Nail Polish Set 10ml Black and White Gel Polish Soak Off LED U V Nail Gel Manicure All Seasons Gel Polish Nail**JODSONE**$5.98**292 rev1y ago](https://www.amazon.com/dp/B0DB1ZL916) [**GAOY Gel Top Coat Base Coat and White Gel Polish Set 3 Pcs 16ml Clear Glossy No Wipe Combination and Color for UV Light Cure**GAOY**$7.93**203 rev1y ago](https://www.amazon.com/dp/B0D9LXXXL3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beetles French Tip Gel Polish - Ink Snow Twins with Base Coat Top Coat 2 Colors HEMA-Free Black & White Gel Nail Polish Set Soak Off UV LED French Nail Kit Summer Nails for Beginner & Professional**beetles Gel Polish**$11.43**3.6★**▲ 285%**](https://www.amazon.com/dp/B0F28HXQTQ) [**GAOY White Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2027 Flawless White**GAOY**$6.85**4.6★**▲ 51%**](https://www.amazon.com/dp/B0CGZNV3MS) [**GAOY Gel Top Coat Base Coat and White Gel Polish Set 3 Pcs 16ml Clear Glossy No Wipe Combination and Color for UV Light Cure**GAOY**$7.93**4.6★**▲ 27%**](https://www.amazon.com/dp/B0D9LXXXL3) [**CANNI 2Pcs Hema-Free Black White Gel Nail Polish Set- Black and White Gel Polish Kit Soak Off LED Nail Gel Manicure Kit DIY at Home Salon Gifts for Women Girls**CANNI**$9.60**4.4★**▲ 18%**](https://www.amazon.com/dp/B0CBTJGFM8) [**Double Rhythm 2 Pcs 15ml UV Gel Polish Set Pure White And Black Color Gel Nail Polish Kit Nail Art Salon DIY (2-A1015+A1093)**Double Rhythm**$8.90**4.6★**▲ 16%**](https://www.amazon.com/dp/B0CBR7RYWV)
**~~View all trending →~~**
## **What buyers say about black and white gel nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“The colors are beautiful”*
**Quality-Overall**16%
*“Good products, reasonable price”*
**Value For Money**9%
*“Great for the price”*
**Stitch/Finish/Polish**5%
*“The finish looks professional”*
**Coverage**5%
*“Excellent coverage”*
**Soft Feel**3%
*“It goes on smooth”*
**Ease Of Use**3%
*“easy to use”*
**Size-Overall**2%
*“they are a good size”*
**Brightness/Shine/Glow**2%
*“it gives a nice shine”*
**Efficiency**2%
*“Works pretty well for what I use it for”*
### **What buyers complain about **
**Thickness**19%
*“Thick”*
**Color**12%
*“Very pigmented”*
**Moist/Dry**9%
*“The black does not dry well at all”*
**Quality-Overall**9%
*“Very thin and not good quality”*
**Adhesion/Stickiness**7%
*“However the White literally wont stick it just separates on the nail constantly”*
**Allergies**6%
*“Allergic reaction”*
**Wrinkles**5%
*“if you apply enough so that it doesnt streak it wrinkles in the uv light when curing”*
**Value For Money**3%
*“Expensive”*
**Leak-Proof**3%
*“The bottle leaks too, very disappointed”*
**Ease Of Use**2%
*“it is not as easy to use as some other gel polishes I have tried”*
### **Top return reasons **
**Color**16%
**Functionality-Overall**14%
**Advertised Vs Actual Product**8%
**Thickness**7%
**Leak-Proof**7%
**Quality-Overall**5%
**Paint Quality**4%
**Size-Overall**4%
**Texture/Consistency-Overall**4%
**Moist/Dry**4%
## **Common questions**
- **Is black and white gel nail polish profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the black and white gel nail polish niche?**
- 8 brands and 10 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in black and white gel nail polish?**
- Top complaints mined from reviews: Thickness, Color, Moist/Dry. The return rate is 0.6%.
- **When does demand for black and white gel nail polish peak?**
- Demand peaks in Apr; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the black and white gel nail polish niche?**
- Listings span $5.98–$11.43; the average listing price is $8.22 (sweet spot $15–$100). The average incumbent carries 5,854 reviews — the moat a new listing must climb.
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