---
title: "Black and Decker Steamer — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-and-decker-steamer"
last_updated: "2026-08-10T04:06:53.151Z"
locale: en
meta:
description: "Niche score 42/100 · $67K/yr market · 86K searches/yr · $40.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $67K/yr market · 86K searches/yr · $40.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black and Decker Steamer — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **black and decker steamer**
**Skip it**
A small market ($67K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 46Conversion 24Competition 29Returns 28Price range 95Avg price 95Brand share 35Review moat 18Quality gap 88
**Avg price**
**Incredible****$40.47**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.95–$86.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****16,322.1**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$67K**
$67K/yr · 86K searches
According to Flapen's Amazon United States niche tracking, black and decker steamer is a $67K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and decker steamer market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$81K–$101K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#175**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 99%
**Open market**
**14%**
- BLACK+DECKER59% - Conair16% - HiLIFE4% - ELQ3% - WUWEIWA3% - NGCME2% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.1% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-and-decker-steamer/trend)
## **Top black and decker steamer search terms**
- **black and decker steamer**24K/yr+67.5%3.5% conv. - **handheld hair steamer**21K/yr-18.6%0.6% conv. - **hair steamer handheld**12K/yr+6.4%0.7% conv. - **hand held hair steamer**9K/yr-4.7%0.7% conv. - **black and decker steamer for clothes**6K/yr+145.3%6.0% conv. - **black and decker handheld steamer**3K/yr+91.5%5.0% conv. - **steamer for clothes black and decker**3K/yr+53.4%3.7% conv. - **black decker steamer**4K/yr+44.4%3.2% conv. - **handheld steamer for hair**4K/yr-20.8%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-and-decker-steamer/search-terms)
## **Top black and decker steamer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$27K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BLACK+DECKER Compact Handheld Steamer HGS012P 25-Second Heat Up 1000 Watts Removes Wrinkles from Fabrics Clothing and Upholstery**BLACK+DECKER**$17.95**4.2★1,489 rev](https://www.amazon.com/dp/B0CTW6Z994) [2**BLACK+DECKER Easy Store Pro Foldable Steamer GS0311-0PD 45-Second Heat Up Extra Long Power Cord & Lint Remover Attachment Powerful Steam Performance for Clothes Drapes & Upholstery**BLACK+DECKER**$29.77**4.2★368 rev](https://www.amazon.com/dp/B0CXF6P3FM) [3**Conair InfinitiPRO Steam Therapy Curl Refresher Hair Steamer**Conair**$86.86**3.7★278 rev](https://www.amazon.com/dp/B0FGL1W6DZ) [4**BLACK+DECKER VacuSteam Handheld Garment Steamer Clothes Steamer 1400W Suction + Steam Technology Ceramic Press Plate 22 g/min 3 Modes Fast Heat-Up 200ml Tank Auto Shut-Off Travel Friendly**BLACK+DECKER**$73.58**4.5★21 rev](https://www.amazon.com/dp/B0GYG65FG1) [5**BLACK+DECKER Advanced Handheld Steamer HGS350 45-Second Heat Up 70% More Steam Removes Wrinkles from Fabrics Clothing and Upholstery**BLACK+DECKER**$48.92**4.3★312 rev](https://www.amazon.com/dp/B0CQ1DGWBC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BLACK+DECKER VacuSteam Handheld Garment Steamer Clothes Steamer 1400W Suction + Steam Technology Ceramic Press Plate 22 g/min 3 Modes Fast Heat-Up 200ml Tank Auto Shut-Off Travel Friendly**BLACK+DECKER**$73.58**21 rev2mo ago](https://www.amazon.com/dp/B0GYG65FG1) [**Electric Steam Brush for Hair Electric Spray Air Cushion Comb for Women Rechargeable Water Spray Hair Brush Detangling & Anti-Static Hair Brush Reduce Frizz Smooth & Nourish (Pink)**NGCME**$21.18**67 rev3mo ago](https://www.amazon.com/dp/B0GWRPW6TT) [**Portable Nano Atomizer with Red Blue Light Mist Gun Barber Hair Care Steamer Micro Mist Sprayer**WUWEIWA**$53.77**2 rev6mo ago](https://www.amazon.com/dp/B0GGZR9D5C) [**Professional Barber Disinfectant Spray Gun Ultra Fine Mist Sprayer Black**Goodscious**$30.75**168 rev6mo ago](https://www.amazon.com/dp/B0GDD6XG3J) [**BLACK+DECKER 2-in-1 Steam Mop and Handheld Steam Cleaner 1500W Electric Floor Steamer with 180 Swivel Steering Fast 30s Heat-Up Compact Foldable Storage 13 Accessories for Tile & Hardwood Floors**BLACK+DECKER**$85.72**2,526 rev8mo ago](https://www.amazon.com/dp/B0FKJFBC9C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BLACK+DECKER VacuSteam Handheld Garment Steamer Clothes Steamer 1400W Suction + Steam Technology Ceramic Press Plate 22 g/min 3 Modes Fast Heat-Up 200ml Tank Auto Shut-Off Travel Friendly**BLACK+DECKER**$73.58**4.5★**▲ 198%**](https://www.amazon.com/dp/B0GYG65FG1) [**Portable Nano Atomizer with Red Blue Light Mist Gun Barber Hair Care Steamer Micro Mist Sprayer**WUWEIWA**$53.77**5.0★**▲ 197%**](https://www.amazon.com/dp/B0GGZR9D5C) [**Electric Steam Brush for Hair Electric Spray Air Cushion Comb for Women Rechargeable Water Spray Hair Brush Detangling & Anti-Static Hair Brush Reduce Frizz Smooth & Nourish (Pink)**NGCME**$21.18**1.8★**▲ 196%**](https://www.amazon.com/dp/B0GWRPW6TT) [**Travel Size Steamer for Clothes Handheld Garment Steamer for Hat 1lbs Lightly 40s Fast Heat-up 8 FT Power Cord 800W Light Mini Steamer for Home Office and Travel Black**BY4U**$21.60**4.3★**▲ 124%**](https://www.amazon.com/dp/B0C4H1Y8BC) [**Professional Barber Disinfectant Spray Gun Ultra Fine Mist Sprayer Black**Goodscious**$30.75**3.8★**▲ 117%**](https://www.amazon.com/dp/B0GDD6XG3J)
**~~View all trending →~~**
## **What buyers say about black and decker steamer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“EASY TO USE”*
**Quality-Overall**11%
*“Product is compact and good quality”*
**Heating**10%
*“Heats up very well”*
**Value For Money**7%
*“Value for Money”*
**Portability**5%
*“Great for travel / portable”*
**Efficiency**5%
*“works exceptionally well”*
**Size-Overall**4%
*“it fit great”*
**Compactness**3%
*“Compact and easy to use”*
**Advertised Vs Actual Product**3%
*“Performed as expected”*
**Weight Light**3%
*“It's light and easy to manage”*
### **What buyers complain about **
**Leak-Proof**14%
*“IT LEAKS”*
**Functionality-Overall**12%
*“Doesn't work”*
**Durability**11%
*“didn't even last a year”*
**Heating**10%
*“Gets hot”*
**Quality-Overall**7%
*“Bad Quality”*
**Size-Overall**5%
*“The tank is too small”*
**Water Resistance**4%
*“Soaked through”*
**Value For Money**4%
*“WASTE OF MONEY”*
**Ease Of Use**2%
*“Hard to use”*
**Weight Heavy**1%
*“Its a little bulky”*
### **Top return reasons **
**Functionality-Overall**28%
**Size-Overall**15%
**Leak-Proof**11%
**Advertised Vs Actual Product**6%
**Value For Money**6%
**Heating**5%
**Defective Material/Parts**4%
**Weight Heavy**3%
**Quality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is black and decker steamer profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 21 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the black and decker steamer niche?**
- 14 brands and 44 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in black and decker steamer?**
- Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Durability. The return rate is 4.8%.
- **When does demand for black and decker steamer peak?**
- Demand peaks in Apr; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the black and decker steamer niche?**
- Listings span $17.95–$86.86; the average listing price is $40.47 (sweet spot $15–$100). The average incumbent carries 16,322 reviews — the moat a new listing must climb.
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