---
title: "Bisou Balm — $309K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bisou-balm"
last_updated: "2026-08-06T01:43:15.782Z"
locale: en
meta:
description: "Niche score 48/100 · $309K/yr market · 242K searches/yr · $27.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $309K/yr market · 242K searches/yr · $27.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bisou Balm — $309K/yr Amazon US Niche (2026) - Flapen"
---
# **bisou balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 20Conversion 55Competition 18Returns 95Price range 81Avg price 95Brand share 0Review moat 26Quality gap 89
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.83**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$5.69–$60.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$309K**
$309K/yr · 242K searches
**Review moat**
**Okay****3,920.57**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, bisou balm is a $309K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bisou balm market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$278K–$348K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#1,180**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- COVERGIRL47% - REVLON33% - Generic20%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bisou-balm/trend)
## **Top bisou balm search terms**
- **bisou balm**42K/yr-7.4%0.4% conv. - **violette fr bisou balm**22K/yr+22.1%0.3% conv. - **covergirl lip balm**22K/yr+7.1%4.2% conv. - **bisou balm violette fr**19K/yr+0.2%0.3% conv. - **revlon super lustrous glass shine balm**24K/yr-48.3%2.3% conv. - **covergirl clean fresh tinted lip balm**10K/yr+42.9%8.1% conv. - **revlon glass shine lipstick**20K/yr-29.9%0.7% conv. - **revlon glass shine balm**10K/yr-18.1%1.1% conv. - **covergirl clean fresh**16K/yr-32.5%1.1% conv. - **cover girl clean fresh tinted lip balm**6K/yr+93.9%8.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bisou-balm/search-terms)
## **Top bisou balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31K20%$62K30%$93K40%$124K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CoverGirl Clean Fresh Tinted Lip Balm Vegan Formula Hydrating Natural Finish Bliss You Berry 1 Count**COVERGIRL**$5.74**4.4★11,585 rev](https://www.amazon.com/dp/B09LB91W1H) [2**REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 004 Nude Illuminator 0.11 oz**REVLON**$8.29**4.5★6,487 rev](https://www.amazon.com/dp/B0DHYCZX5S) [3**REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 008 Rum Raisin 0.11 oz**REVLON**$8.45**4.5★6,487 rev](https://www.amazon.com/dp/B0DHYFX26G) [4**VIOLETE - Balm Sheer Matte Lipstick - Hydrating Buildable Sheer Color with Soft Matte Finish Comfortable Wear Vegan & Cruelty-Free - Color: Calisson - (Neutral Beige)**Generic**$59.40**3.0★1 rev](https://www.amazon.com/dp/B0G1KVM5C4) [5**VIOLETTE~FR BALM Sheer Matte Lipstick Hydrating Lip Balm and Treatment Sheer Color with Subtle Blurring Effect (Amour Fou - cool crimson red)**Generic**$49.89**3.0★1 rev](https://www.amazon.com/dp/B0H22CZ4Z1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VIOLETTE~FR BALM Sheer Matte Lipstick Hydrating Lip Balm and Treatment Sheer Color with Subtle Blurring Effect (Amour Fou - cool crimson red)**Generic**$49.89**1 rev2mo ago](https://www.amazon.com/dp/B0H22CZ4Z1) [**VIOLETTE~FR BALM Sheer Matte Lipstick Hydrating Lip Balm and Treatment Sheer Color with Subtle Blurring Effect (Calisson - neutral beige)**Generic**$49.44**1 rev2mo ago](https://www.amazon.com/dp/B0H21XFMFC) [**COVERGIRL Clean Fresh Yummy Big Oil Stick Flavored Lip Oil Dewy Finish Non-Greasy - 160 Honey I Glow (Sheer Dusty Rose)**COVERGIRL**$9.56**183 rev3mo ago](https://www.amazon.com/dp/B0GR2DQ5SX) [**VIOLETTE~FR BISOU BALM Sheer Matte Lipstick Color Mon Cheri Warm Brown-Red (Sucette - cool raspberry pink)**Generic**$49.98**0 rev3mo ago](https://www.amazon.com/dp/B0GX79YX9N) [**VIOLETE - Balm Sheer Matte Lipstick - Hydrating Buildable Sheer Color with Soft Matte Finish Comfortable Wear Vegan & Cruelty-Free - Color: Calisson - (Neutral Beige)**Generic**$59.40**1 rev8mo ago](https://www.amazon.com/dp/B0G1KVM5C4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COVERGIRL Clean Fresh Yummy Big Oil Stick Flavored Lip Oil Dewy Finish Non-Greasy - 160 Honey I Glow (Sheer Dusty Rose)**COVERGIRL**$9.56**4.0★**▲ 296%**](https://www.amazon.com/dp/B0GR2DQ5SX) [**VIOLETTE~FR BALM Sheer Matte Lipstick Hydrating Lip Balm and Treatment Sheer Color with Subtle Blurring Effect (Amour Fou - cool crimson red)**Generic**$49.89**3.0★**▲ 292%**](https://www.amazon.com/dp/B0H22CZ4Z1) [**VIOLETTE~FR BALM Sheer Matte Lipstick Hydrating Lip Balm and Treatment Sheer Color with Subtle Blurring Effect (Calisson - neutral beige)**Generic**$49.44**3.0★**▲ 291%**](https://www.amazon.com/dp/B0H21XFMFC) [**VIOLETTE~FR BISOU BALM Sheer Matte Lipstick Color Mon Cheri Warm Brown-Red (Sucette - cool raspberry pink)**Generic**$49.98**0.0★**▲ 214%**](https://www.amazon.com/dp/B0GX79YX9N) [**VIOLETE - Balm Sheer Matte Lipstick - Hydrating Buildable Sheer Color with Soft Matte Finish Comfortable Wear Vegan & Cruelty-Free - Color: Amour Fou - (Cool Crimson Red)**Generic**$58.64**0.0★**▲ 118%**](https://www.amazon.com/dp/B0G1KXD74Y)
**~~View all trending →~~**
## **What buyers say about bisou balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Beautiful colors”*
**Moist/Dry**17%
*“Excellent product for moisturizing”*
**Soft Feel**12%
*“It goes on smooth”*
**Quality-Overall**7%
*“Very good quality”*
**Smell**6%
*“SMELLS DELICIOUS”*
**Brightness/Shine/Glow**5%
*“I Glow gives a smooth”*
**Value For Money**3%
*“Great Price, Great Product”*
**Comfort-Overall**2%
*“Very comfortable”*
**Adhesion/Stickiness**2%
*“not sticky at all just a nice glaze”*
**Suitability Combination Skin**2%
*“What it does beautifully is make the skin look fresh, hydrated, and natural”*
### **What buyers complain about **
**Color**23%
*“Not pink”*
**Durability**11%
*“comes off in a few minutes”*
**Moist/Dry**8%
*“dries dry”*
**Value For Money**4%
*“More products much cheaper”*
**Size-Overall**4%
*“This is HUGE”*
**Smell**3%
*“It has a slight scent that is hard to describe”*
**Advertised Vs Actual Product**3%
*“And the Berry Bliss looks nothing like the shade in any of the photos of the women in the advertisement”*
**Stain Resistance**1%
*“Smudges when being used”*
**Functionality-Overall**1%
*“Does not work”*
**Quality-Overall**1%
*“Not As Good As Expected”*
### **Top return reasons **
**Color**61%
**Advertised Vs Actual Product**11%
**Moist/Dry**4%
**Product Condition**3%
**Texture/Consistency-Overall**3%
**Quality-Overall**2%
**Smell**2%
**Adhesion/Stickiness**2%
**Brightness/Shine/Glow**2%
**Functionality-Overall**2%
## **Common questions**
- **Is bisou balm profitable to sell on Amazon United States?**
- The niche generates $309K/yr across 14 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the bisou balm niche?**
- 3 brands and 63 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bisou balm?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.0%.
- **When does demand for bisou balm peak?**
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the bisou balm niche?**
- Listings span $5.69–$60.00; the average listing price is $27.83 (sweet spot $15–$100). The average incumbent carries 3,921 reviews — the moat a new listing must climb.
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