---
title: "Search terms — biotin shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/biotin-shampoo/search-terms"
last_updated: "2026-08-07T13:44:24.530Z"
locale: en
meta:
  description: "Niche score 59/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — biotin shampoo - Flapen"
---

# **biotin shampoo**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 83Growth 18Conversion 81Competition 55Returns 97Price range 66Avg price 81Brand share 31Review moat 16Quality gap 62

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.3M**

$1.3M/yr · 897K searches

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.37**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.60–$35.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-13.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****20,021.89**

avg incumbent reviews — the moat a new listing must climb

## Search terms