---
title: "Biotin Shampoo — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/biotin-shampoo"
last_updated: "2026-08-09T16:17:30.452Z"
locale: en
meta:
description: "Niche score 59/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Biotin Shampoo — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **biotin shampoo**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 83Growth 18Conversion 81Competition 55Returns 97Price range 66Avg price 81Brand share 31Review moat 16Quality gap 62
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.3M**
$1.3M/yr · 897K searches
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.37**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.60–$35.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****20,021.89**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, biotin shampoo is a $1.3M/yr Amazon United States market (897K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biotin shampoo market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#161**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**659**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 93%
**Open market**
**11%**
- OGX41% - Maple Holistics25% - BELLISSO9% - Majestic Pure8% - PURA D'OR4% - Mielle Organics3% - Open — no brand owns it (8 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
23K18KPrime Day '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/biotin-shampoo/trend)
## **Top biotin shampoo search terms**
- **biotin shampoo**514K/yr-15.3%7.8% conv. - **ogx biotin and collagen shampoo**39K/yr+23.1%15.3% conv. - **biotin shampoo for hair growth**27K/yr+65.5%5.6% conv. - **shampoo biotin**41K/yr+10.0%5.1% conv. - **biotin and collagen shampoo**38K/yr-16.9%8.8% conv. - **maple holistics shampoo**24K/yr-21.5%2.9% conv. - **collagen shampoo**18K/yr-1.2%4.9% conv. - **ogx thick & full biotin & collagen shampoo**17K/yr-7.8%16.4% conv. - **maple holistics**17K/yr-19.4%1.3% conv. - **biotin shampoo for hair growth women**36K/yr-65.5%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/biotin-shampoo/search-terms)
## **Top biotin shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$53K8%$105K12%$158K16%$210K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rosemary and Biotin Shampoo for Thinning Hair - Vegan Volumizing Shampoo for Fine Hair with B Vitamins Argan Oil & Tea Tree Essential Oil - Paraben Silicone and Sulfate Free Vegan Formula (8 Fl Oz)**Maple Holistics**$13.86**4.3★59,178 rev](https://www.amazon.com/dp/B01ENCBOA0) [2**OGX Thick & Full + Biotin & Collagen Volumizing Shampoo Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours Sulfate-Free Surfactants 25.4 fl. oz**OGX**$9.89**4.5★15,097 rev](https://www.amazon.com/dp/B071NVVNK3) [3**OGX Thick & Full + Biotin & Collagen Volumizing Shampoo Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours Sulfate-Free Surfactants 13 fl. oz**OGX**$4.60**4.5★15,097 rev](https://www.amazon.com/dp/B00ADRH2OM) [4**Majestic Pure Biotin Shampoo - Volumizing Shampoo for Hair Loss - with DHT-3 Blocker - Hydrating & Nourishing - Sulfate Free for Men & Women - Thin Hair Shampoo - 16 fl oz**Majestic Pure**$16.95**4.3★14,378 rev](https://www.amazon.com/dp/B08VW53HN6) [5**OGX Thick & Full + Biotin and Collagen for Hair Volume & Body Sulfate Free Volumizing Shampoo & Conditioner Set for Fine & Thinning Hair Nutrient-Infused Vitamin B7 13 fl oz 2 Pack**OGX**$12.80**4.5★23,927 rev](https://www.amazon.com/dp/B078K4PKKR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Biotin Hair Growth & Thickening Shampoo with Root Activator Hair Loss Shampoo for Men And Women Strengthen Roots Control Oil & Thicken Thin Hair Sulfate-Free for All Hair Types 10.1 Fl Oz-Fresh**oely**$23.31**68 rev7mo ago](https://www.amazon.com/dp/B0H2GT3HSQ) [**Renpure Biotin & Collagen Shampoo & Conditioner Set Plant- Based - Nutrient Infused Formulas for Fuller Thicker Looking Hair - For Fine Hair - Vitamin B7 (Biotin) & Collagen - 24 Fl Oz each 2 Pack**RENPURE**$15.38**3,312 rev2y ago](https://www.amazon.com/dp/B0D7QM69JR) [**Biotin Shampoo and Conditioner Set with Keratin - Sulfate-Free Advanced Anti-Thinning Hair Growth Shampoo and Conditioner Combo Repair Formula - with DHT Blockers for Men & Women - 16 fl oz each**SOULSPA PURE**$26.19**2,437 rev2y ago](https://www.amazon.com/dp/B0C7FQZLRP) [**OGX Biotin & Collagen Extra Strength Volumizing Shampoo for Thicker Fuller Hair 25.4 fl oz**OGX**$10.56**701 rev3y ago](https://www.amazon.com/dp/B0BJN5MJ52) [**Biotin Shampoo for Thicker Stronger Hair - Volumizing & Thickening Shampoo for Men and Women - Sulfate Free Salon Grade Formula to Boost Volume for Fine and Thinning Hair - Ideal for All Hair Types**BELLISSO**$19.02**2,264 rev4y ago](https://www.amazon.com/dp/B09B63YYCW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Biotin Hair Growth & Thickening Shampoo with Root Activator Hair Loss Shampoo for Men And Women Strengthen Roots Control Oil & Thicken Thin Hair Sulfate-Free for All Hair Types 10.1 Fl Oz-Fresh**oely**$23.31**4.5★**▲ 376%**](https://www.amazon.com/dp/B0H2GT3HSQ) [**Biotin Shampoo and Conditioner Set with Keratin - Sulfate-Free Advanced Anti-Thinning Hair Growth Shampoo and Conditioner Combo Repair Formula - with DHT Blockers for Men & Women - 16 fl oz each**SOULSPA PURE**$26.19**4.4★**▲ 42%**](https://www.amazon.com/dp/B0C7FQZLRP) [**OGX Thick & Full + Biotin & Collagen Volumizing Conditioner Nutrient-Infused Conditioner with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours Sulfate-Free Surfactants 13 fl. Oz**OGX**$5.25**4.5★**▲ 42%**](https://www.amazon.com/dp/B00ADR6M2U) [**Majestic Pure Biotin Shampoo - Volumizing Shampoo for Hair Loss - with DHT-3 Blocker - Hydrating & Nourishing - Sulfate Free for Men & Women - Thin Hair Shampoo - 16 fl oz**Majestic Pure**$16.95**4.3★**▲ 41%**](https://www.amazon.com/dp/B08VW53HN6) [**OGX Thick & Full + Biotin & Collagen Volumizing Shampoo Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours Sulfate-Free Surfactants 13 fl. oz**OGX**$4.60**4.5★**▲ 32%**](https://www.amazon.com/dp/B00ADRH2OM)
**~~View all trending →~~**
## **What buyers say about biotin shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“clean scent”*
**Quality-Overall**12%
*“Amazing product - Amazing results”*
**Hair Growth**11%
*“It was very helpful for my hair”*
**Soft Feel**9%
*“My hair is soft”*
**Value For Money**6%
*“Good value for money”*
**Suitability Straight Hair**5%
*“Great product for fine, flat hair”*
**Cleansing**4%
*“It cleans the hair”*
**Lather**2%
*“Shampoo Smells amazing and Lathers well”*
**Thickness**2%
*“Thick”*
**Moist/Dry**2%
*“Great for Moisturizing”*
### **What buyers complain about **
**Smell**13%
*“Chemical smell”*
**Hair Related**9%
*“Hair falls out”*
**Moist/Dry**7%
*“hair very dry”*
**Functionality-Overall**6%
*“Does not work as advertised”*
**Allergies**5%
*“Allergic Reaction”*
**Value For Money**4%
*“Not worth the price”*
**Damage/Burn Hair**4%
*“Destroyed my hair”*
**Oily/Greasy**3%
*“Made my hair oily”*
**Leak-Proof**3%
*“Open and leaking”*
**Suitability Short Hair**3%
*“Not good for my hair”*
### **Top return reasons **
**Leak-Proof**16%
**Smell**13%
**Advertised Vs Actual Product**7%
**Motor Power**7%
**Size-Overall**7%
**Value For Money**7%
**Suitability Short Hair**6%
**Moist/Dry**6%
**Functionality-Overall**5%
**Damage/Burn Hair**5%
## **Common questions**
- **Is biotin shampoo profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the biotin shampoo niche?**
- 14 brands and 659 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in biotin shampoo?**
- Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.6%.
- **When does demand for biotin shampoo peak?**
- Demand peaks in Aug; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the biotin shampoo niche?**
- Listings span $4.60–$35.25; the average listing price is $17.37 (sweet spot $15–$100). The average incumbent carries 20,022 reviews — the moat a new listing must climb.
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