---
title: "Biotherm Body Lotion — $50K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/biotherm-body-lotion"
last_updated: "2026-08-09T13:02:46.424Z"
locale: en
meta:
description: "Niche score 35/100 · $50K/yr market · 17K searches/yr · $34.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $50K/yr market · 17K searches/yr · $34.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Biotherm Body Lotion — $50K/yr Amazon US Niche (2026) - Flapen"
---
# **biotherm body lotion**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 23Conversion 82Competition 0Returns 87Price range 95Avg price 95Brand share 0Review moat 25Quality gap 22
**Avg price**
**Incredible****$34.59**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.12–$40.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,359.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$50K**
$50K/yr · 17K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, biotherm body lotion is a $50K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 35/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biotherm body lotion market data**
- **Units sold / yr**
- **1K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$43K–$52K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#438**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Biotherm97% - Bioderma3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -3.6% search growth over the last 90 days.
700500Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/biotherm-body-lotion/trend)
## **Top biotherm body lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$10K40%$20K60%$30K80%$40K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Biotherm Lait Corporel Anti-drying & Repairing Body Milk For All Skin Types Contains Regenerating Biotech Plankton Vitamin E And Nourishing Lipids That Strengthen The Skin Barrier 13.5 Fl. Oz.**Biotherm**$36.64**4.7★4,087 rev](https://www.amazon.com/dp/B00017Y63O) [2**Biotherm Oil Therapy Body Milk for Normal To Dry Skin Nourishing Lotion with Apricot Kernel Extract Enriched with Regenerating Biotech Plankton 8% Botanical Blend and Vitamin E 13.5 Fl. Oz.**Biotherm**$40.21**4.7★2,095 rev](https://www.amazon.com/dp/B0006V5W10) [3**Biotherm Body Milk Moisturizing Body Lotion for All Skin Types Hydrating Lotion With Regenerating Biotech Plankton and Citrus Extracts for Smooth & Soft Skin Anti-Drying Daily Body Care 13.5 Fl Oz.**Biotherm**$37.37**4.6★1,270 rev](https://www.amazon.com/dp/B087MT55WD) [4**Bioderma Atoderm Intensive Balm Ultra-Nourishing Body Cream for Dry Skin 16.9 Fl Oz**Bioderma**$24.12**4.6★9,985 rev](https://www.amazon.com/dp/B0161ZC5GY)
### **Newest**
by launch date
[**Biotherm Body Milk Moisturizing Body Lotion for All Skin Types Hydrating Lotion With Regenerating Biotech Plankton and Citrus Extracts for Smooth & Soft Skin Anti-Drying Daily Body Care 13.5 Fl Oz.**Biotherm**$37.37**1,270 rev6y ago](https://www.amazon.com/dp/B087MT55WD) [**Bioderma Atoderm Intensive Balm Ultra-Nourishing Body Cream for Dry Skin 16.9 Fl Oz**Bioderma**$24.12**9,985 rev10y ago](https://www.amazon.com/dp/B0161ZC5GY) [**Biotherm Oil Therapy Body Milk for Normal To Dry Skin Nourishing Lotion with Apricot Kernel Extract Enriched with Regenerating Biotech Plankton 8% Botanical Blend and Vitamin E 13.5 Fl. Oz.**Biotherm**$40.21**2,095 rev21y ago](https://www.amazon.com/dp/B0006V5W10) [**Biotherm Lait Corporel Anti-drying & Repairing Body Milk For All Skin Types Contains Regenerating Biotech Plankton Vitamin E And Nourishing Lipids That Strengthen The Skin Barrier 13.5 Fl. Oz.**Biotherm**$36.64**4,087 rev22y ago](https://www.amazon.com/dp/B00017Y63O)
### **Trending**
90-day click momentum
[**Biotherm Oil Therapy Body Milk for Normal To Dry Skin Nourishing Lotion with Apricot Kernel Extract Enriched with Regenerating Biotech Plankton 8% Botanical Blend and Vitamin E 13.5 Fl. Oz.**Biotherm**$40.21**4.7★**▲ 27%**](https://www.amazon.com/dp/B0006V5W10) [**Biotherm Lait Corporel Anti-drying & Repairing Body Milk For All Skin Types Contains Regenerating Biotech Plankton Vitamin E And Nourishing Lipids That Strengthen The Skin Barrier 13.5 Fl. Oz.**Biotherm**$36.64**4.7★**— 3%**](https://www.amazon.com/dp/B00017Y63O) [**Biotherm Body Milk Moisturizing Body Lotion for All Skin Types Hydrating Lotion With Regenerating Biotech Plankton and Citrus Extracts for Smooth & Soft Skin Anti-Drying Daily Body Care 13.5 Fl Oz.**Biotherm**$37.37**4.6★**— 6%**](https://www.amazon.com/dp/B087MT55WD) [**Bioderma Atoderm Intensive Balm Ultra-Nourishing Body Cream for Dry Skin 16.9 Fl Oz**Bioderma**$24.12**4.6★**▼ 25%**](https://www.amazon.com/dp/B0161ZC5GY)
## **What buyers say about biotherm body lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**25%
*“Helps with moisturizing”*
**Smell**7%
*“fragrance free”*
**Quality-Overall**6%
*“Amazing quality”*
**Soft Feel**6%
*“It's creamy and smooth and wonderful”*
**Suitability Dry Skin**6%
*“perfect for Dry Skin”*
**Allergies**5%
*“Eczema relief in a bottle”*
**Suitability Combination Skin**5%
*“Saved my skin”*
**Value For Money**4%
*“The price was decent”*
**Absorbency**4%
*“absorbs well”*
**Advertised Vs Actual Product**4%
*“As expected, perfect”*
### **What buyers complain about **
**Smell**11%
*“it starts to develop an unpleasant smell”*
**Allergies**9%
*“triggered allergies”*
**Value For Money**7%
*“too Expensive Now”*
**Thickness**6%
*“It is thicker than most other creams”*
**Functionality-Overall**4%
*“and nothing worked”*
**Adhesion/Stickiness**3%
*“it does leave your face a little sticky”*
**Skin Health**2%
*“Unfortunately, my skin HATED it”*
**Moist/Dry**2%
*“the scaliness and dryness wasn't going away”*
**Absorbency**1%
*“It doesnt immediately absorb”*
**Weight Heavy**1%
*“It does feel a little heavy at first”*
### **Top return reasons **
**Smell**14%
**Adhesion/Stickiness**11%
**Functionality-Overall**10%
**Moist/Dry**9%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Oily/Greasy**6%
**Texture/Consistency-Overall**4%
**Absorbency**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is biotherm body lotion profitable to sell on Amazon United States?**
- The niche generates $50K/yr across 4 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (35/100).
- **How competitive is the biotherm body lotion niche?**
- 2 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in biotherm body lotion?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.4%.
- **When does demand for biotherm body lotion peak?**
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the biotherm body lotion niche?**
- Listings span $24.12–$40.21; the average listing price is $34.59 (sweet spot $15–$100). The average incumbent carries 4,359 reviews — the moat a new listing must climb.
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