---
title: "Biolage Hair Mask — $139K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/biolage-hair-mask"
last_updated: "2026-08-09T14:18:03.322Z"
locale: en
meta:
description: "Niche score 41/100 · $139K/yr market · 56K searches/yr · $29.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $139K/yr market · 56K searches/yr · $29.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Biolage Hair Mask — $139K/yr Amazon US Niche (2026) - Flapen"
---
# **biolage hair mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 20Conversion 80Competition 17Returns 96Price range 95Avg price 95Brand share 0Review moat 23Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.71**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.36–$47.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$139K**
$139K/yr · 56K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,904.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, biolage hair mask is a $139K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biolage hair mask market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$119K–$149K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Biolage98% - Briogeo2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/biolage-hair-mask/trend)
## **Top biolage hair mask search terms**
- **biolage hair mask**27K/yr-13.6%7.8% conv. - **biolage mask**10K/yr-2.7%7.7% conv. - **biolage deep conditioner**10K/yr-11.4%10.2% conv. - **biolage deep treatment hair mask**5K/yr-9.1%9.2% conv. - **biolage deep treatment pack**2K/yr-9.1%8.0% conv. - **biolage deep treatment**1K/yr-46.0%7.4% conv. - **biolage deep conditioner hair mask**518/yr+182.1%10.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/biolage-hair-mask/search-terms)
## **Top biolage hair mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$42K40%$55K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Biolage Hydra Source Deep Treatment Mask - Nourishes & Smooths For Dry Hair Infused with Micro-Filtered Aloe Vera & Fermented Hyaluronic Acid Vegan & Paraben-Free Packaging May Vary**Biolage**$15.36**4.6★3,317 rev](https://www.amazon.com/dp/B07MXKKKF3) [2**Biolage Hydra Source Deep Treatment Mask - Nourishes & Smooths For Dry Hair Infused with Micro-Filtered Aloe Vera & Fermented Hyaluronic Acid Vegan & Paraben-Free Packaging May Vary**Biolage**$41.86**4.6★3,317 rev](https://www.amazon.com/dp/B0DVBCZLZG) [3**Biolage Strength Recovery Deep Treatment - Instantly Nourishes & Protects Fortifies Strands Reduces Breakage With Olive Squalane & Proteins Vegan Paraben-Free**Biolage**$17.43**4.6★775 rev](https://www.amazon.com/dp/B0B911T6SS) [4**Biolage Hydra Source Conditioning Balm - Moisturizes Detangles & Adds Softness For Dry Hair Infused with Fermented Aloe & Micro-Filtered Hyaluronic Acid Vegan & Paraben-Free 16.9 Fl Oz**Biolage**$36.99**4.7★15,523 rev](https://www.amazon.com/dp/B00JVU5F0A) [5**Biolage Ultra Hydra Source Deep Treatment Mask - Intense Hydration For Very Dry Thick Coarse Hair Infused with Micro-dosed with Cupuau Butter & Salicylic Acid Vegan & Paraben-Free 16.9 Fl Oz**Biolage**$43.15**4.7★408 rev](https://www.amazon.com/dp/B0F1FFHB6T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Biolage Hydra Source Deep Treatment Mask - Nourishes & Smooths For Dry Hair Infused with Micro-Filtered Aloe Vera & Fermented Hyaluronic Acid Vegan & Paraben-Free Packaging May Vary**Biolage**$15.36**3,317 rev1y ago](https://www.amazon.com/dp/B07MXKKKF3) [**Biolage Hydra Source Deep Treatment Mask - Nourishes & Smooths For Dry Hair Infused with Micro-Filtered Aloe Vera & Fermented Hyaluronic Acid Vegan & Paraben-Free Packaging May Vary**Biolage**$41.86**3,317 rev1y ago](https://www.amazon.com/dp/B0DVBCZLZG) [**Biolage Hydra Source Conditioning Balm - Moisturizes Detangles & Adds Softness For Dry Hair Infused with Fermented Aloe & Micro-Filtered Hyaluronic Acid Vegan & Paraben-Free 16.9 Fl Oz**Biolage**$36.99**15,523 rev1y ago](https://www.amazon.com/dp/B00JVU5F0A) [**Biolage Ultra Hydra Source Deep Treatment Mask - Intense Hydration For Very Dry Thick Coarse Hair Infused with Micro-dosed with Cupuau Butter & Salicylic Acid Vegan & Paraben-Free 16.9 Fl Oz**Biolage**$43.15**408 rev1y ago](https://www.amazon.com/dp/B0F1FFHB6T) [**Biolage Full Rescue Restorative Hair Mask for Thin Hair - Strengthens & Conditions for Fuller-Looking Hair Rosemary Oil & Niacinamide Vegan & Cruelty-Free Silicone-Free 16.9 Fl Oz**Biolage**$47.39**174 rev1y ago](https://www.amazon.com/dp/B0DVBHW23D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Biolage Strength Recovery Deep Treatment - Instantly Nourishes & Protects Fortifies Strands Reduces Breakage With Olive Squalane & Proteins Vegan Paraben-Free**Biolage**$17.43**4.6★**▲ 183%**](https://www.amazon.com/dp/B0B911T6SS) [**Biolage Hydra Source Deep Treatment Mask - Nourishes & Smooths For Dry Hair Infused with Micro-Filtered Aloe Vera & Fermented Hyaluronic Acid Vegan & Paraben-Free Packaging May Vary**Biolage**$41.86**4.6★**▲ 73%**](https://www.amazon.com/dp/B0DVBCZLZG) [**Biolage Hydra Source Conditioning Balm - Moisturizes Detangles & Adds Softness For Dry Hair Infused with Fermented Aloe & Micro-Filtered Hyaluronic Acid Vegan & Paraben-Free 7.9 Fl Oz**Biolage**$22.39**4.7★**▲ 20%**](https://www.amazon.com/dp/B0DVC48JQL) [**Biolage Ultra Hydra Source Deep Treatment Mask - Intense Hydration For Very Dry Thick Coarse Hair Infused with Micro-dosed with Cupuau Butter & Salicylic Acid Vegan & Paraben-Free 16.9 Fl Oz**Biolage**$43.15**4.7★**— 3%**](https://www.amazon.com/dp/B0F1FFHB6T) [**Biolage Hydra Source Deep Treatment Mask - Nourishes & Smooths For Dry Hair Infused with Micro-Filtered Aloe Vera & Fermented Hyaluronic Acid Vegan & Paraben-Free Packaging May Vary**Biolage**$15.36**4.6★**— 9%**](https://www.amazon.com/dp/B07MXKKKF3)
**~~View all trending →~~**
## **What buyers say about biolage hair mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“Great moisturizer”*
**Smell**17%
*“the smell is clean”*
**Soft Feel**11%
*“Soft on your hair”*
**Quality-Overall**8%
*“Boilage is a good brand”*
**Value For Money**7%
*“Worth it”*
**Hair Growth**7%
*“Makes my hair more manageable”*
**Suitability Straight Hair**7%
*“The Briogeo conditioning mask is a great hair product”*
**Suitability Curly Hair**6%
*“Works great to smooth the frizz”*
**Brightness/Shine/Glow**3%
*“Shine-inducing, Subtle Fragrance”*
**Hair Styling**2%
*“best hair conditioner out there”*
### **What buyers complain about **
**Value For Money**16%
*“A waste of money”*
**Moist/Dry**15%
*“Drying”*
**Hair Related**7%
*“doesnt seem to help my hair”*
**Functionality-Overall**7%
*“Didnt work for me”*
**Smell**6%
*“Too much fragrance”*
**Allergies**5%
*“Allergic Reaction”*
**Product Condition**5%
*“Not a New, unopened Product”*
**Quality-Overall**3%
*“Not as good as the product it replaced”*
**Suitability Colored Hair**3%
*“doesnt seem to help my hair”*
**Suitability Long Hair**2%
*“very long hair”*
### **Top return reasons **
**Size-Overall**12%
**Value For Money**11%
**Smell**10%
**Advertised Vs Actual Product**10%
**Suitability Short Hair**8%
**Functionality-Overall**8%
**Moist/Dry**8%
**Product Condition**6%
**Suitability Humid Weather**3%
**Damage/Burn Hair**2%
## **Common questions**
- **Is biolage hair mask profitable to sell on Amazon United States?**
- The niche generates $139K/yr across 10 tracked products. 90-day search growth is -10.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the biolage hair mask niche?**
- 2 brands and 6 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in biolage hair mask?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Hair Related. The return rate is 0.9%.
- **When does demand for biolage hair mask peak?**
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the biolage hair mask niche?**
- Listings span $15.36–$47.39; the average listing price is $29.71 (sweet spot $15–$100). The average incumbent carries 6,905 reviews — the moat a new listing must climb.
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