---
title: "Bioderma — $3.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bioderma"
last_updated: "2026-08-06T22:14:20.099Z"
locale: en
meta:
description: "Niche score 50/100 · $3.6M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $3.6M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bioderma — $3.6M/yr Amazon US Niche (2026) - Flapen"
---
# **bioderma**
**Worth a look**
Shows a $3.6M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 96Growth 27Conversion 86Competition 22Returns 96Price range 64Avg price 86Brand share 0Review moat 7Quality gap 21
**Market size**
**Incredible****$3.6M**
$3.6M/yr · 1.9M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.44**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.91–$31.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****37,212.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bioderma is a $3.6M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bioderma market data**
- **Units sold / yr**
- **150K–200K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$2.9M–$3.9M**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Bioderma100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bioderma/trend)
## **Top bioderma search terms**
- **bioderma**1.0M/yr-6.1%5.1% conv. - **bioderma micellar water**551K/yr+10.1%14.4% conv. - **bioderma sensibio**132K/yr-14.5%6.0% conv. - **bioderma sensibio h2o micellar water**54K/yr+64.1%15.7% conv. - **bioderm**32K/yr+10.4%3.2% conv. - **sensibio**19K/yr+27.6%4.2% conv. - **bioderma sensibio h2o**14K/yr+80.1%10.3% conv. - **agua micelar bioderma**17K/yr-5.6%4.0% conv. - **bioderma makeup remover**17K/yr+7.9%11.9% conv. - **korean micellar water**14K/yr+6.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bioderma/search-terms)
## **Top bioderma products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$365K20%$730K30%$1.1M40%$1.5M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bioderma Sensibio H2O Micellar Water Makeup Remover Cleanser Gentle for Skin Fragrance-Free & Alcohol-Free Gentle Face Cleanser for Sensitive Skin 16.9 Fl Oz**Bioderma**$16.60**4.7★58,743 rev](https://www.amazon.com/dp/B002XZLAWM) [2**Bioderma Sensibio H2O Micellar Water Makeup Remover Cleanser Gentle for Skin Fragrance-Free & Alcohol-Free Gentle Face Cleanser for Sensitive Skin 8.4 Fl Oz**Bioderma**$12.43**4.7★58,743 rev](https://www.amazon.com/dp/B0036SFTK4) [3**Bioderma Sensibio H2O Micellar Water Duo Pack Makeup Remover Cleanser Gentle for Skin Fragrance-Free & Alcohol-Free Gentle Face Cleanser for Sensitive Skin**Bioderma**$31.05**4.7★58,743 rev](https://www.amazon.com/dp/B07YT6F4ZK) [4**Bioderma Sensibio Foaming Gel Gentle Face Cleanser Cleansing and Makeup Removing Refreshing Feeling for Sensitive Skin Unscented 16.9 Fl Oz**Bioderma**$19.13**4.7★23,116 rev](https://www.amazon.com/dp/B07N1W36GB) [5**Bioderma Atoderm Shower Oil Cleansing Oil For Face & Body Nourishing Cleansing Oil For Dry to Atopic Sensitive Skin For Softer & Smooth Skin For Your Whole Family**Bioderma**$27.22**4.6★44,202 rev](https://www.amazon.com/dp/B00ZY65OSI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bioderma Sensibio AR+ Cream Facial Redness Relief Lotion for Sensitive Skin Soothing and Moisturizing Care**Bioderma**$25.41**1,028 rev1y ago](https://www.amazon.com/dp/B0DVSM4W61) [**Toderm Shower oil - Ultra-nourishing cleansing oil for dry to very dry skin**Bioderma**$17.42**44,202 rev2y ago](https://www.amazon.com/dp/B0CY3QBYQR) [**Bioderma Sensibio H2O Micellar Water Duo Pack Makeup Remover Cleanser Gentle for Skin Fragrance-Free & Alcohol-Free Gentle Face Cleanser for Sensitive Skin**Bioderma**$31.05**58,743 rev6y ago](https://www.amazon.com/dp/B07YT6F4ZK) [**Bioderma Sensibio Foaming Gel Gentle Face Cleanser Cleansing and Makeup Removing Refreshing Feeling for Sensitive Skin Unscented 16.9 Fl Oz**Bioderma**$19.13**23,116 rev7y ago](https://www.amazon.com/dp/B07N1W36GB) [**Bioderma - Hydrabio H2O - Micellar Water - Cleansing and Make-Up Removing - for Dehydrated Sensitive Skin 16.91 Fl Oz (Pack of 1)**Bioderma**$16.52**8,414 rev10y ago](https://www.amazon.com/dp/B01ES79K4M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bioderma Sensibio H2O Micellar Water Travel Size Makeup Remover Cleanser Gentle for Skin Fragrance-Free & Alcohol-Free Gentle Face Cleanser for Sensitive Skin 3.4 Fl Oz**Bioderma**$5.91**4.7★**▲ 52%**](https://www.amazon.com/dp/B006RBR7NO) [**Bioderma Sensibio H2O Micellar Water Makeup Remover Cleanser Gentle for Skin Fragrance-Free & Alcohol-Free Gentle Face Cleanser for Sensitive Skin 16.9 Fl Oz**Bioderma**$16.60**4.7★**▲ 17%**](https://www.amazon.com/dp/B002XZLAWM) [**Bioderma - Hydrabio H2O - Micellar Water - Cleansing and Make-Up Removing - for Dehydrated Sensitive Skin 16.91 Fl Oz (Pack of 1)**Bioderma**$16.52**4.7★**▲ 13%**](https://www.amazon.com/dp/B01ES79K4M) [**Bioderma Sensibio H2O Micellar Water Makeup Remover Cleanser Gentle for Skin Fragrance-Free & Alcohol-Free Gentle Face Cleanser for Sensitive Skin 8.4 Fl Oz**Bioderma**$12.43**4.7★**— 9%**](https://www.amazon.com/dp/B0036SFTK4) [**Bioderma Sensibio AR+ Cream Facial Redness Relief Lotion for Sensitive Skin Soothing and Moisturizing Care**Bioderma**$25.41**4.5★**— 3%**](https://www.amazon.com/dp/B0DVSM4W61)
**~~View all trending →~~**
## **What buyers say about bioderma**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**12%
*“Hair felt soft”*
**Moist/Dry**11%
*“good hydration”*
**Cleansing**10%
*“Cleans really well”*
**Quality-Overall**9%
*“Perfect quality for price point”*
**Smell**8%
*“Light scent”*
**Suitability Combination Skin**7%
*“Very gentle on the skin”*
**Suitability Dry Skin**6%
*“Helps with dry skin”*
**Allergies**4%
*“it did not irritate”*
**Value For Money**4%
*“Good value for the price”*
**Ease Of Cleaning**4%
*“Gentle and effective cleanser”*
### **What buyers complain about **
**Allergies**12%
*“triggered allergies”*
**Smell**10%
*“Very scented”*
**Moist/Dry**9%
*“Not moisturizing”*
**Value For Money**5%
*“Very expensive”*
**Ease Of Use**4%
*“Lid difficult to open”*
**Skin Health**3%
*“Very bad for skin”*
**Ease Of Cleaning**3%
*“for just one I had to resort to a cleansing balm”*
**Suitability Dry Skin**3%
*“Does not dry out skin”*
**Functionality-Overall**2%
*“It didnt remove my makeup at all”*
**Lather**2%
*“The consistency is a little thin so it's challenging to make it lather”*
### **Top return reasons **
**Size-Overall**15%
**Value For Money**15%
**Smell**13%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Defective Material/Parts**7%
**Moist/Dry**6%
**Product Condition**3%
**Skin Health**3%
**Oily/Greasy**3%
## **Common questions**
- **Is bioderma profitable to sell on Amazon United States?**
- The niche generates $3.6M/yr across 12 tracked products. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bioderma niche?**
- 1 brands and 6 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bioderma?**
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.9%.
- **When does demand for bioderma peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the bioderma niche?**
- Listings span $5.91–$31.05; the average listing price is $19.44 (sweet spot $15–$100). The average incumbent carries 37,213 reviews — the moat a new listing must climb.
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