---
title: "Bioderma Sensibio — $934K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bioderma-sensibio"
last_updated: "2026-08-09T17:34:00.151Z"
locale: en
meta:
description: "Niche score 53/100 · $934K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $934K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bioderma Sensibio — $934K/yr Amazon US Niche (2026) - Flapen"
---
# **bioderma sensibio**
**Worth a look**
Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 76Growth 24Conversion 91Competition 54Returns 97Price range 80Avg price 79Brand share 0Review moat 18Quality gap 27
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.43–$38.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.65**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$934K**
$934K/yr · 514K searches
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****17,561.52**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bioderma sensibio is a $934K/yr Amazon United States market (514K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bioderma sensibio market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$833K–$999K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**588**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 96%
**Open market**
**0%**
- Bioderma42% - Acure27% - Eucerin27% - La Roche-Posay4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bioderma-sensibio/trend)
## **Top bioderma sensibio search terms**
- **bioderma sensibio**132K/yr-15.3%6.5% conv. - **acure face wash**112K/yr-7.0%14.0% conv. - **eucerin face wash**60K/yr-5.9%11.2% conv. - **bioderma face wash**56K/yr+3.9%7.9% conv. - **sensibio**19K/yr+23.2%4.8% conv. - **acure brightening cleansing gel**18K/yr+28.6%17.2% conv. - **bioderma cleanser**17K/yr+20.0%5.3% conv. - **eucerin cleanser**16K/yr+5.4%6.6% conv. - **la roche-posay effaclar purifying foaming gel**11K/yr+113.0%8.8% conv. - **eucerin hydrating cleansing gel**12K/yr+2.3%13.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bioderma-sensibio/search-terms)
## **Top bioderma sensibio products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$37K8%$75K12%$112K16%$149K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bioderma Sensibio Foaming Gel Gentle Face Cleanser Cleansing and Makeup Removing Refreshing Feeling for Sensitive Skin Unscented 16.9 Fl Oz**Bioderma**$19.03**4.7★23,022 rev](https://www.amazon.com/dp/B07N1W36GB) [2**Acure Brightening Cleansing Gel - Vegan Face Scrub Gentle Facial Cleanser for Radiant Skin with Pomegranate Blackberry & Acai Infused Antioxidant-Rich Formula for All Skin Types - 4 fl oz**Acure**$11.09**4.5★6,415 rev](https://www.amazon.com/dp/B003Z4UKGM) [3**Eucerin Gentle Cleansing Hydrating Gel Cleanser 13.5 Fl Oz Bottle**Eucerin**$11.93**4.6★5,289 rev](https://www.amazon.com/dp/B0CHK2PHNP) [4**Eucerin Radiant Tone Face Cleanser Gel with 2% Exfoliating AHA Complex Gentle Face Wash Improves Skin Clarity and Boosts Radiance All Skin Types 6.8 Fl Oz Bottle**Eucerin**$16.12**4.6★1,633 rev](https://www.amazon.com/dp/B0DJV7328S) [5**Eucerin Hydrating Cleansing Gel Daily Face Wash and Makeup Remover Formulated with Hyaluronic Acid 6.8 Fl Oz Bottle**Eucerin**$9.43**4.6★5,289 rev](https://www.amazon.com/dp/B094NWLKKZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SENSIBIO AR+ BI-SERUM**Bioderma**$38.71**42 rev4mo ago](https://www.amazon.com/dp/B0F1GFNX6L) [**Bioderma Sensibio AR+ Cream Facial Redness Relief Lotion for Sensitive Skin Soothing and Moisturizing Care**Bioderma**$25.32**995 rev1y ago](https://www.amazon.com/dp/B0DVSM4W61) [**Eucerin Radiant Tone Face Cleanser Gel with 2% Exfoliating AHA Complex Gentle Face Wash Improves Skin Clarity and Boosts Radiance All Skin Types 6.8 Fl Oz Bottle**Eucerin**$16.12**1,633 rev1y ago](https://www.amazon.com/dp/B0DJV7328S) [**Eucerin Face Gentle Cleansing Hydrating Micellar Water with Hyaluronic Acid Face Cleanser and Makeup Remover Fragrance Free and Non-Drying for All Skin Types 13.5 Fl Oz Bottle**Eucerin**$12.13**399 rev2y ago](https://www.amazon.com/dp/B0CHHMWXXM) [**Eucerin Gentle Cleansing Hydrating Gel Cleanser 13.5 Fl Oz Bottle**Eucerin**$11.93**5,289 rev2y ago](https://www.amazon.com/dp/B0CHK2PHNP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SENSIBIO AR+ BI-SERUM**Bioderma**$38.71**4.1★**▲ 273%**](https://www.amazon.com/dp/B0F1GFNX6L) [**La Roche-Posay Effaclar Purifying Foaming Gel Cleanser for Oily Skin With Zinc Pidolate To Remove Excess Oil & Shine Alcohol Free & Oil Free Sensitive Skin Tested**La Roche-Posay**$22.85**4.7★**▲ 52%**](https://www.amazon.com/dp/B003JSEGNC) [**Bioderma Sbium Foaming Gel Gentle Face Cleanser Tube Makeup Removing Cleanser Skin Purifying Face Wash for Combination to Oily Skin Travel Size 3.3 Fl Oz**Bioderma**$10.65**4.7★**▲ 15%**](https://www.amazon.com/dp/B00FSBUQMI) [**Acure Brightening Cleansing Gel - Vegan Face Scrub Gentle Facial Cleanser for Radiant Skin with Pomegranate Blackberry & Acai Infused Antioxidant-Rich Formula for All Skin Types - 4 fl oz**Acure**$11.09**4.5★**▲ 15%**](https://www.amazon.com/dp/B003Z4UKGM) [**Eucerin Hydrating Cleansing Gel Daily Face Wash and Makeup Remover Formulated with Hyaluronic Acid 6.8 Fl Oz Bottle**Eucerin**$9.43**4.6★**▲ 12%**](https://www.amazon.com/dp/B094NWLKKZ)
**~~View all trending →~~**
## **What buyers say about bioderma sensibio**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**15%
*“clean on your skin”*
**Soft Feel**13%
*“Smooth skin”*
**Quality-Overall**11%
*“Excellent product”*
**Suitability Combination Skin**9%
*“Great for sensitive skin”*
**Ease Of Cleaning**6%
*“Excellent cleanser”*
**Moist/Dry**5%
*“Very hydrating”*
**Smell**5%
*“Fragrance free”*
**Value For Money**5%
*“Great value”*
**Suitability Dry Skin**3%
*“it seems to work really well on my extremely dry skin”*
**Allergies**2%
*“it did not irritate”*
### **What buyers complain about **
**Allergies**13%
*“My face was already red”*
**Smell**10%
*“It's an unpleasant synthetic smell”*
**Moist/Dry**6%
*“not as hydrating”*
**Ease Of Cleaning**5%
*“My face doesn't feel clean”*
**Value For Money**4%
*“Waste of money”*
**Suitability Dry Skin**4%
*“Dries My Skin Drastically”*
**Quality-Overall**3%
*“poor quality control”*
**Dilute/Watery**2%
*“Watery”*
**Skin Health**2%
*“Very bad for skin”*
**Ease Of Use**2%
*“Lid difficult to open”*
### **Top return reasons **
**Size-Overall**14%
**Value For Money**13%
**Advertised Vs Actual Product**12%
**Smell**11%
**Functionality-Overall**8%
**Moist/Dry**5%
**Product Condition**5%
**Leak-Proof**4%
**Defective Material/Parts**4%
**Motor Power**3%
## **Common questions**
- **Is bioderma sensibio profitable to sell on Amazon United States?**
- The niche generates $934K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the bioderma sensibio niche?**
- 4 brands and 588 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bioderma sensibio?**
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.6%.
- **When does demand for bioderma sensibio peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the bioderma sensibio niche?**
- Listings span $9.43–$38.71; the average listing price is $16.65 (sweet spot $15–$100). The average incumbent carries 17,562 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)