---
title: "Bioderma Lip Balm — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bioderma-lip-balm"
last_updated: "2026-08-07T17:20:46.447Z"
locale: en
meta:
description: "Niche score 33/100 · $60K/yr market · 60K searches/yr · $12.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $60K/yr market · 60K searches/yr · $12.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bioderma Lip Balm — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **bioderma lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 10Conversion 80Competition 10Returns 96Price range 23Avg price 52Brand share 0Review moat 25Quality gap 52
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.27**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,171.29**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$9.43–$16.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$60K**
$60K/yr · 60K searches
**Growth**
**Bad****-29.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bioderma lip balm is a $60K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bioderma lip balm market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$74K–$98K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#551**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Bioderma56% - Uriage40% - La Roche-Posay4%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -29.3% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bioderma-lip-balm/trend)
## **Top bioderma lip balm search terms**
- **uriage lip balm**29K/yr-34.1%5.8% conv. - **bioderma lip balm**18K/yr-21.4%10.6% conv. - **bioderma lip**3K/yr-17.4%8.5% conv. - **uriage lip**4K/yr-35.9%5.1% conv. - **bioderma atoderm lip balm**3K/yr-40.9%12.2% conv. - **bioderma chapstick**2K/yr-15.2%24.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bioderma-lip-balm/search-terms)
## **Top bioderma lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips**Bioderma**$15.01**4.5★7,870 rev](https://www.amazon.com/dp/B08FD7W4SD) [2**Uriage Eau Thermale Lip Balm With Hyluronic Acid + Shea Butter + Vitamin C Ultra-Soft Moisturizing Lip Balm For Dry Chapped Lips Itense Hydration Unisex**Uriage**$11.68**4.4★469 rev](https://www.amazon.com/dp/B00E1BTL4K) [3**Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips - net wt.0.14 oz.**Bioderma**$9.43**4.5★7,870 rev](https://www.amazon.com/dp/B0060OKMLC) [4**Bioderma Atoderm Lip Balm - Moisturizing and Nourishing Lip Balm for Dry Chapped Lips**Bioderma**$10.10**4.2★1,874 rev](https://www.amazon.com/dp/B00BWBS8N2) [5**Uriage Xmose Lip Balm With Hyaluronic Acid + Shea Butter + Vitamin C Ultra-Soft Soothing Stick For Dry Sensitive Chapped Lips Intense Hydration Lip Care Fragrance-Free**Uriage**$13.38**4.6★829 rev](https://www.amazon.com/dp/B0147F1VK6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Uriage Eau Thermale Lip Balm With Hyluronic Acid + Shea Butter + Vitamin C Ultra-Soft Moisturizing Lip Balm For Dry Chapped Lips Itense Hydration Unisex**Uriage**$11.68**469 rev7mo ago](https://www.amazon.com/dp/B00E1BTL4K) [**Uriage Xmose Lip Balm With Hyaluronic Acid + Shea Butter + Vitamin C Ultra-Soft Soothing Stick For Dry Sensitive Chapped Lips Intense Hydration Lip Care Fragrance-Free**Uriage**$13.38**829 rev7mo ago](https://www.amazon.com/dp/B0147F1VK6) [**Uriage Bariderm-CICA Multi-Purpose Restoring Cream with Copper-Zinc & D-Panthenol Enhances Skin Repair For All Ages & Skin Types Fragrance-Free**Uriage**$16.69**2,272 rev7mo ago](https://www.amazon.com/dp/B01JUUHMG0) [**Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips**Bioderma**$15.01**7,870 rev5y ago](https://www.amazon.com/dp/B08FD7W4SD) [**La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free**La Roche-Posay**$9.60**8,015 rev12y ago](https://www.amazon.com/dp/B07MSG1HPK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Uriage Bariderm-CICA Multi-Purpose Restoring Cream with Copper-Zinc & D-Panthenol Enhances Skin Repair For All Ages & Skin Types Fragrance-Free**Uriage**$16.69**4.5★**▲ 174%**](https://www.amazon.com/dp/B01JUUHMG0) [**Uriage Eau Thermale Lip Balm With Hyluronic Acid + Shea Butter + Vitamin C Ultra-Soft Moisturizing Lip Balm For Dry Chapped Lips Itense Hydration Unisex**Uriage**$11.68**4.4★**▲ 59%**](https://www.amazon.com/dp/B00E1BTL4K) [**Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips - net wt.0.14 oz.**Bioderma**$9.43**4.5★**▲ 36%**](https://www.amazon.com/dp/B0060OKMLC) [**Uriage Xmose Lip Balm With Hyaluronic Acid + Shea Butter + Vitamin C Ultra-Soft Soothing Stick For Dry Sensitive Chapped Lips Intense Hydration Lip Care Fragrance-Free**Uriage**$13.38**4.6★**▼ 11%**](https://www.amazon.com/dp/B0147F1VK6) [**Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips**Bioderma**$15.01**4.5★**▼ 25%**](https://www.amazon.com/dp/B08FD7W4SD)
**~~View all trending →~~**
## **What buyers say about bioderma lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**38%
*“Super moisturizing”*
**Quality-Overall**11%
*“This is a really high quality lip balm”*
**Smell**5%
*“Smells nice”*
**Value For Money**4%
*“worth it”*
**Soft Feel**4%
*“Creamy”*
**Thickness**4%
*“Pretty thick feeling”*
**Texture/Consistency-Overall**2%
*“The texture is rich”*
**Suitability Dry Skin**2%
*“Gorgeous lip moisturizer - works very well on my badly chapped lips”*
**Suitability Combination Skin**2%
*“perfect for all skin types”*
**Weight Light**2%
*“The formula feels lightweight”*
### **What buyers complain about **
**Moist/Dry**20%
*“not very moisturising”*
**Value For Money**18%
*“more expensive”*
**Durability**6%
*“doesnt last very long”*
**Functionality-Overall**4%
*“Doesnt work”*
**Ease Of Use**4%
*“difficult to get out”*
**Size-Overall**4%
*“a little small”*
**Allergies**3%
*“Adverse reaction unfortunately”*
**Thickness**3%
*“It goes on thick at first”*
**Smell**3%
*“after the first week it smells like artificial banana”*
**Quality-Overall**3%
*“Not the best”*
### **Top return reasons **
**Moist/Dry**22%
**Functionality-Overall**18%
**Product Condition**8%
**Advertised Vs Actual Product**8%
**Texture/Consistency-Overall**7%
**Suitability Humid Weather**6%
**Size-Overall**4%
**Value For Money**4%
**Adhesion/Stickiness**3%
**Smell**3%
## **Common questions**
- **Is bioderma lip balm profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (33/100).
- **How competitive is the bioderma lip balm niche?**
- 3 brands and 5 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bioderma lip balm?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Durability. The return rate is 0.7%.
- **When does demand for bioderma lip balm peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the bioderma lip balm niche?**
- Listings span $9.43–$16.69; the average listing price is $12.27 (sweet spot $15–$100). The average incumbent carries 4,171 reviews — the moat a new listing must climb.
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