---
title: "Biodegradable Face Wipes — $752K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/biodegradable-face-wipes"
last_updated: "2026-08-09T15:10:12.483Z"
locale: en
meta:
description: "Niche score 51/100 · $752K/yr market · 661K searches/yr. A deep review moat (27,149 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $752K/yr market · 661K searches/yr. A deep review moat (27,149 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Biodegradable Face Wipes — $752K/yr Amazon US Niche (2026) - Flapen"
---
# **biodegradable face wipes**
**Worth a look**
Shows low returns (0.3%), but a deep review moat (27,149 avg reviews) keeps it on the watch list.
Market size 71Growth 46Conversion 76Competition 21Returns 98Price range 71Avg price 77Brand share 19Review moat 12Quality gap 28
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.84**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$752K**
$752K/yr · 661K searches
**Price range**
**Good****$1.99–$46.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+17.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****27,148.67**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, biodegradable face wipes is a $752K/yr Amazon United States market (661K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biodegradable face wipes market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$950K–$1.3M**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**3%**
- Neutrogena60% - CeraVe16% - Pink Sky6% - Cetaphil5% - World Amenities5% - mivida5% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.1% search growth over the last 90 days.
20K15KSpike '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/biodegradable-face-wipes/trend)
## **Top biodegradable face wipes search terms**
- **cerave travel size**148K/yr+16.6%1.5% conv. - **mini makeup wipes**65K/yr+20.9%8.3% conv. - **travel makeup wipes**65K/yr+4.8%12.9% conv. - **makeup remover wipes travel**49K/yr+22.5%8.8% conv. - **individual makeup remover wipes**47K/yr+16.2%9.3% conv. - **travel size cerave**41K/yr+12.8%1.1% conv. - **makeup remover wipes individually wrapped**33K/yr+33.6%7.1% conv. - **cerave travel**26K/yr+14.4%1.9% conv. - **travel cerave**22K/yr+12.0%1.4% conv. - **makeup wipes individually wrapped**24K/yr+32.0%10.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/biodegradable-face-wipes/search-terms)
## **Top biodegradable face wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$113K30%$226K45%$338K60%$451K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Makeup Remover Towelettes for Face with Micellar Water Daily Alcohol-Free 20 ct**Neutrogena**$6.40**4.8★73,952 rev](https://www.amazon.com/dp/B07GKVBQDG) [2**Neutrogena Make-Up Remover Cleansing Towelettes 7 Count Packaging May Vary**Neutrogena**$1.99**4.7★8,520 rev](https://www.amazon.com/dp/B01EMYW7BY) [3**CeraVe Moisturizing Cream Face Body Moisturizer Normal to Dry Skin 8 Fl Oz**CeraVe**$12.88**4.7★145,665 rev](https://www.amazon.com/dp/B087GNBPXT) [4**CETAPHIL Skincare Gift Set & Travel Companion for Sensitive Skin | Gentle Skin Cleanser Daily Facial Cleanser 2 x Moisturizing Lotion | TSA Approved | Dermatologist Recommended Brand**Cetaphil**$15.09**4.6★110 rev](https://www.amazon.com/dp/B0FCZJ9YKD) [5**World Amenities - Makeup Remover Wipes - Alcohol Free - Vitamin E Face Wipes for Sensitive Skin Comfort - Individually Wrapped - Travel Friendly Facial Cleansing Wipes - 50 Count**World Amenities**$11.60**4.5★1,502 rev](https://www.amazon.com/dp/B081DJMVVB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**mivida 40 Count Hypoallergenic Makeup Wipes Individually Wrapped with Vitamin E | Dermatologist Tested Face Wipes | Alcohol-Free Fragrance Free Individual Makeup Remover Wipes for Sensitive Skin**mivida**$8.08**389 rev6mo ago](https://www.amazon.com/dp/B0G52NPY2B) [**CETAPHIL Skincare Gift Set & Travel Companion for Sensitive Skin | Gentle Skin Cleanser Daily Facial Cleanser 2 x Moisturizing Lotion | TSA Approved | Dermatologist Recommended Brand**Cetaphil**$15.09**110 rev11mo ago](https://www.amazon.com/dp/B0FCZJ9YKD) [**Brookstone Makeup Remover Wipes Individually Wrapped - Bulk Eye & Face Wipes for Travel Single Makeup Remover Packets for Mascara Oil & Dirt - Alcohol-Free Cleansing Towelettes 40 Count.**Pink Sky**$8.93**161 rev1y ago](https://www.amazon.com/dp/B0DGQXRFN1) [**Brookstone Makeup Remover Wipes Individually Wrapped - Bulk Eye & Face Wipes for Travel Single Makeup Remover Packets for Mascara Oil & Dirt - Alcohol-Free Cleansing Towelettes 40 Count.**Pink Sky**$9.05**162 rev1y ago](https://www.amazon.com/dp/B0DGQX21XL) [**Air Jungles Pink Micellar Makeup Remover Wipes 25 Ct Individually Wrapped**Air Jungles**$8.27**480 rev2y ago](https://www.amazon.com/dp/B0CLBBW6J6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**mivida 40 Count Hypoallergenic Makeup Wipes Individually Wrapped with Vitamin E | Dermatologist Tested Face Wipes | Alcohol-Free Fragrance Free Individual Makeup Remover Wipes for Sensitive Skin**mivida**$8.08**4.5★**▲ 173%**](https://www.amazon.com/dp/B0G52NPY2B) [**Neutrogena Fragrance-Free Makeup Remover Wipes Singles Individually Wrapped Face Towelettes Gently Remove Dirt Oil Waterproof Mascara & Makeup Alcohol-Free Daily Face Wipes for Travel 20 ct**Neutrogena**$37.53**4.8★**▲ 36%**](https://www.amazon.com/dp/B07WNH32N3) [**World Amenities - Makeup Remover Wipes - Alcohol Free - Vitamin E Face Wipes for Sensitive Skin Comfort - Individually Wrapped - Travel Friendly Facial Cleansing Wipes - 50 Count**World Amenities**$11.60**4.5★**▲ 23%**](https://www.amazon.com/dp/B081DJMVVB) [**CETAPHIL Skincare Gift Set & Travel Companion for Sensitive Skin | Gentle Skin Cleanser Daily Facial Cleanser 2 x Moisturizing Lotion | TSA Approved | Dermatologist Recommended Brand**Cetaphil**$15.09**4.6★**▲ 16%**](https://www.amazon.com/dp/B0FCZJ9YKD) [**Brookstone Makeup Remover Wipes Individually Wrapped - Bulk Eye & Face Wipes for Travel Single Makeup Remover Packets for Mascara Oil & Dirt - Alcohol-Free Cleansing Towelettes 40 Count.**Pink Sky**$8.93**4.4★**▲ 14%**](https://www.amazon.com/dp/B0DGQXRFN1)
**~~View all trending →~~**
## **What buyers say about biodegradable face wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**13%
*“Excellent moisturizer”*
**Ease Of Use**10%
*“Ease of use”*
**Ease Of Cleaning**10%
*“Excellent cleanser”*
**Quality-Overall**8%
*“A good and effective product”*
**Soft Feel**7%
*“keeps my skin soft all day”*
**Cleansing**6%
*“cleanses my skin just as described”*
**Size-Overall**5%
*“Convenient Size”*
**Efficiency**5%
*“Gets the job done well”*
**Value For Money**4%
*“Good deal”*
**Smell**4%
*“clean scent”*
### **What buyers complain about **
**Smell**15%
*“Awful smell”*
**Moist/Dry**10%
*“The water has dried up”*
**Allergies**8%
*“Allergic Reaction”*
**Value For Money**7%
*“A little pricey”*
**Size-Overall**4%
*“bigger”*
**Ease Of Cleaning**4%
*“were not real effective at removing makeup”*
**Leak-Proof**2%
*“so far, I cant figure out where the leaks are”*
**Suitability Dry Skin**2%
*“Not good for my Dry skin”*
**Ease Of Use**2%
*“These are not going to be easy to use”*
**Sensitivity-Overall**2%
*“Burns dont recommend for sensitive skin”*
### **Top return reasons **
**Size-Overall**34%
**Value For Money**14%
**Smell**9%
**Advertised Vs Actual Product**8%
**Moist/Dry**6%
**Leak-Proof**4%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Skin Health**2%
**Thickness**2%
## **Common questions**
- **Is biodegradable face wipes profitable to sell on Amazon United States?**
- The niche generates $752K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the biodegradable face wipes niche?**
- 7 brands and 51 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in biodegradable face wipes?**
- Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.3%.
- **When does demand for biodegradable face wipes peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the biodegradable face wipes niche?**
- Listings span $1.99–$46.67; the average listing price is $15.84 (sweet spot $15–$100). The average incumbent carries 27,149 reviews — the moat a new listing must climb.
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