---
title: "bio oil lotion — $654K/yr Amazon United States Niche, Score 75/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion"
last_updated: "2026-07-21T10:16:01.824Z"
locale: en
meta:
description: "bio oil lotion shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "bio oil lotion shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "bio oil lotion — $654K/yr Amazon United States Niche, Score 75/100 - Flapen"
---
# **bio oil lotion**
**Worth a look**
Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 89Conversion 50Competition 65Returns 97Price range 90Avg price 90Brand share 69Review moat 40Quality gap 98
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$21.07**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.61–$51.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+95.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$654K**
$654K/yr · 778K searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,488.58**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, bio oil lotion is a $654K/yr Amazon United States market (778K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Jun–Jul–Dec. Verdict: Worth a look — 75/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$421K–$527K**
- units × avg price
- **Launch success**
- **43%**
- 10 of 23 new (360d)
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#808**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **100%**
- **Out of stock**
- **20.6%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **125 days**
## **Competition**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**64%**
Top 20: 97%
**Top-5 click share**
**46%**
Top 20: 88%
**Open market**
**32%**
- Generic20% - Naturium17% - Boaccy17% - MUBSEOTH5% - OSEA5% - NEEPY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +95.9% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jun, Jul, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$33K10%$65K15%$98K20%$131K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 31 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Boaccy Beeswax Body Serum Waterless Body Oil Moisturizer with Avocado Oil Castor Oil & Shea Butter Lightweight Wet Skin Formula for Soft Radiant-Looking Skin Sweet Vanilla 8 fl oz (1)**Boaccy**$28.59**3.9★35 rev](https://www.amazon.com/dp/B0GYJC5CLL) [2**Naturium The Glow Getter Body Oil Multi-Oil for Intense Nourishment Hydrating & Moisturizing Formula Vegan & Cruelty-Free 3.4 oz**Naturium**$23.55**4.5★771 rev](https://www.amazon.com/dp/B0DLLCFPL1) [3**Beauty From Bees Body Serum Beeswax Body Serum Waterless Body Oil Moisturizer Lightweight Wet Skin Formula for Soft Radiant-Looking Skin. (1pcs/250ML)**Generic**$21.04**3.7★4 rev](https://www.amazon.com/dp/B0H3TJTLW3) [4**Beauty From Bees Body Serum Beeswax Body Serum Waterless Body Oil Moisturizer Lightweight Wet Skin Formula for Soft Radiant-Looking Skin. 100ML/1pcs**Generic**$18.09**1.0★1 rev](https://www.amazon.com/dp/B0H3TRW7GJ) [5**Naturium Bio-Lipid Restoring Moisturizing Body Lotion with Shea Butter Fragrance Free 14 oz**Naturium**$14.59**4.5★2,859 rev](https://www.amazon.com/dp/B09YT7WTFS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vincofoo Beauty From Bees Body Serum beauty from bees body serum sweet vanilla With Castor Oil Avocado Oil Fast Absorbing for Dry & Crepey Skin Natural (150ML/1pcs)**Vincofoo**$16.99**2 revtoday](https://www.amazon.com/dp/B0H29CFHTM) [**Beauty From Bees Body Serum Beeswax Body Serum Waterless Body Oil Moisturizer Lightweight Wet Skin Formula for Soft Radiant-Looking Skin. 100ML/1pcs**Generic**$18.09**1 rev1mo ago](https://www.amazon.com/dp/B0H3TRW7GJ) [**Beauty From Bees Body Serum Beeswax Body Serum Waterless Body Oil Moisturizer Lightweight Wet Skin Formula for Soft Radiant-Looking Skin. (1pcs/250ML)**Generic**$21.04**4 rev1mo ago](https://www.amazon.com/dp/B0H3TJTLW3) [**MUBSEOTH Beauty From Bees Body Serum Beeswax Body Serum Body Oil with Avocado Castor & Shea Lightweight Wet Skin Formula Sweet Vanilla Fast Absorbing for Dry & Crepey Skin Natural 100ML/1pcs**MUBSEOTH**$15.34**8 rev1mo ago](https://www.amazon.com/dp/B0H3TT1S8Y) [**MUBSEOTH Beauty From Bees Body Serum Beeswax Body Serum Waterless Body Oil Moisturizer Lightweight Wet Skin Formula for Soft Radiant-Looking Skin. (1pcs/250ML)**MUBSEOTH**$19.28**8 rev1mo ago](https://www.amazon.com/dp/B0H3SQTK8B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JXBK Beeswax Body Serum Beauty Body Serum Moisturizer Natural Bees wax Moisturizer Body Oil for Women Deeply Hydrates Fast Absorbing Use Body Moisturizer (1PC)**JXBK**$24.74**3.0★**▲ 60%**](https://www.amazon.com/dp/B0H11Y574Y) [**Vincofoo Beauty From Bees Body Serum beauty from bees body serum sweet vanilla With Castor Oil Avocado Oil Fast Absorbing for Dry & Crepey Skin Natural (150ML/1pcs)**Vincofoo**$16.99**3.5★**▲ 60%**](https://www.amazon.com/dp/B0H29CFHTM) [**fugit Beeswax Body Serum Waterless Body Oil Moisturizer with Avocado Oil Castor Oil & Shea Butter Lightweight Wet Skin Formula for Soft Radiant-Looking Skin Sweet Vanilla**fugit**$17.87**2.8★**▲ 60%**](https://www.amazon.com/dp/B0H5PPC9MV) [**FungiClear Beeswax Body Serum Waterless Body Oil Moisturizer with Avocado Oil Castor Oil & Shea Butter for Soft Radiant-Looking Skin Lightweight Wet Skin Formula Sweet Vanilla 8 fl oz**FungiClear**$23.65**4.7★**▲ 60%**](https://www.amazon.com/dp/B0H2RT5ZVG) [**TFITWL Beeswax Body Serum Waterless Body Oil Moisturizer with Castor Oil Avocado Oil Radiant-Looking Skin (Yellow)**TFITWL**$20.31**4.0★**▲ 59%**](https://www.amazon.com/dp/B0H2MGQ5JG)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“Clean smell”*
**Moist/Dry**15%
*“Very Moisturizing”*
**Soft Feel**11%
*“Goes on smooth”*
**Suitability Dry Skin**6%
*“Helped my dry skin”*
**Quality-Overall**5%
*“awesome luxurious quality lotion ever”*
**Absorbency**4%
*“Absorbed well”*
**Suitability Combination Skin**4%
*“Great for sensitive skin”*
**Value For Money**4%
*“Great Value”*
**Suitability Oily Skin**2%
*“not oily”*
**Oily/Greasy**2%
*“does not leave skin oily”*
### **What buyers complain about **
**Smell**22%
*“Weird smell”*
**Moist/Dry**7%
*“No moisture”*
**Value For Money**5%
*“Too expensive”*
**Suitability Dry Skin**5%
*“It doesn't help with dry skin”*
**Motor Power**4%
*“Pump did not work”*
**Allergies**3%
*“Skin irritation”*
**Functionality-Overall**3%
*“Pump does not work”*
**Oily/Greasy**2%
*“It goes on oily”*
**Skin Health**2%
*“Makes your skin feel nasty”*
**Thickness**1%
*“Even then, it felt thin going on”*
### **Top return reasons **
**Smell**41%
**Motor Power**13%
**Leak-Proof**9%
**Advertised Vs Actual Product**6%
**Oily/Greasy**4%
**Moist/Dry**4%
**Value For Money**2%
**Product Condition**2%
**Functionality-Overall**2%
**Size-Overall**2%
## **Common questions**
- **Is bio oil lotion profitable to sell on Amazon United States?**
- The niche generates $654K/yr across 31 tracked products. 10 of 23 products launched in the last 360 days are still selling. 90-day search growth is +95.9%. Flapen's verdict: Worth a look (75/100).
- **How competitive is the bio oil lotion niche?**
- 23 brands and 44 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in bio oil lotion?**
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.6%.
- **When does demand for bio oil lotion peak?**
- Demand peaks in Jan–Jun–Jul–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the bio oil lotion niche?**
- Listings span $12.61–$51.76; the average listing price is $21.07 (sweet spot $15–$100). The average incumbent carries 2,489 reviews — the moat a new listing must climb.
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