---
title: "Bio Oil Gel — $161K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bio-oil-gel"
last_updated: "2026-08-09T13:00:45.881Z"
locale: en
meta:
description: "Niche score 37/100 · $161K/yr market · 142K searches/yr · $18.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $161K/yr market · 142K searches/yr · $18.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bio Oil Gel — $161K/yr Amazon US Niche (2026) - Flapen"
---
# **bio oil gel**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 20Conversion 68Competition 6Returns 98Price range 79Avg price 83Brand share 0Review moat 22Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.36**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.38–$52.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$161K**
$161K/yr · 142K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,908.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bio oil gel is a $161K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Nov. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bio oil gel market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$184K–$230K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#333**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Bio-Oil79% - O'Keeffe's21%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
8K6KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bio-oil-gel/trend)
## **Top bio oil gel search terms**
- **bio oil gel**27K/yr+34.7%8.3% conv. - **bio oil dry skin gel**12K/yr+48.9%6.8% conv. - **okeeffes skin repair body lotion**16K/yr-45.1%7.4% conv. - **extreme dry skin repair**7K/yr-10.4%1.5% conv. - **bio gel**7K/yr+30.9%4.9% conv. - **bio oil gel for dry skin**5K/yr+54.9%5.3% conv. - **okeeffes skin repair**14K/yr-45.9%6.3% conv. - **bio-oil dry skin gel**5K/yr+57.6%3.2% conv. - **okeefe skin repair**9K/yr-38.9%9.4% conv. - **biogel**5K/yr+28.5%2.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bio-oil-gel/search-terms)
## **Top bio oil gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$24K30%$48K45%$73K60%$97K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bio-Oil Dry Skin Gel Face and Body Moisturizer Fast Absorbing Hydration with Soothing Emollients and Vitamin B3 Non-Comedogenic 6.7 Oz**Bio-Oil**$13.94**4.5★18,521 rev](https://www.amazon.com/dp/B088CLQ1YZ) [2**OKeeffes Skin Repair Ultimate Relief Body Cream 7oz Tube (Pack of 1) for the Most Severe Dry Skin**O'Keeffe's**$14.76**4.8★395 rev](https://www.amazon.com/dp/B0FP6F75X5) [3**Bio-Oil Dry Skin Gel Face and Body Moisturizer Fast Absorbing Hydration with Soothing Emollients and Vitamin B3 Non-Comedogenic 1.7 Oz**Bio-Oil**$5.38**4.5★18,521 rev](https://www.amazon.com/dp/B088CK5TCB) [4**Bio-Oil Dry Skin Gel Face and Body Moisturizer Fast Absorbing Hydration with Soothing Emollients and Vitamin B3 Non-Comedogenic 3.4 Oz**Bio-Oil**$8.38**4.5★18,521 rev](https://www.amazon.com/dp/B088CLDV3K) [5**OKeeffes Skin Repair Body Lotion and Dry Skin Moisturizer 12 Oz (Pack of 2) Packaging May Vary**O'Keeffe's**$52.93**4.8★2,429 rev](https://www.amazon.com/dp/B01M72IZSC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OKeeffes Skin Repair Ultimate Relief Body Cream 7oz Tube (Pack of 1) for the Most Severe Dry Skin**O'Keeffe's**$14.76**395 rev10mo ago](https://www.amazon.com/dp/B0FP6F75X5) [**OKeeffes Hardworking Body Lotion Deep Hydration for Extremely Dry & Cracked Skin 12 oz Pump (1 Pack) Fragrance-Free & Hypoallergenic Non-Greasy Fast-Absorbing Formula**O'Keeffe's**$14.45**2,894 rev1y ago](https://www.amazon.com/dp/B0DCP9CRB6) [**Bio-Oil Travel Skincare Bundle for Scars Stretch Marks and Dry Skin Includes Skin Care Oil (2 oz) and Dry Skin Gel (1.7 oz)**Bio-Oil**$18.67**1,076 rev3y ago](https://www.amazon.com/dp/B0C7588RHM) [**Bio-Oil Dry Skin Gel Face and Body Moisturizer Fast Absorbing Hydration with Soothing Emollients and Vitamin B3 Non-Comedogenic 6.7 Oz**Bio-Oil**$13.94**18,521 rev6y ago](https://www.amazon.com/dp/B088CLQ1YZ) [**Bio-Oil Dry Skin Gel Face and Body Moisturizer Fast Absorbing Hydration with Soothing Emollients and Vitamin B3 Non-Comedogenic 1.7 Oz**Bio-Oil**$5.38**18,521 rev6y ago](https://www.amazon.com/dp/B088CK5TCB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OKeeffes Skin Repair Body Lotion and Dry Skin Moisturizer 12 Oz (Pack of 2) Packaging May Vary**O'Keeffe's**$52.93**4.8★**▲ 50%**](https://www.amazon.com/dp/B01M72IZSC) [**Bio-Oil Dry Skin Gel Face and Body Moisturizer Fast Absorbing Hydration with Soothing Emollients and Vitamin B3 Non-Comedogenic 1.7 Oz**Bio-Oil**$5.38**4.5★**▲ 47%**](https://www.amazon.com/dp/B088CK5TCB) [**Bio-Oil Dry Skin Gel Face and Body Moisturizer Fast Absorbing Hydration with Soothing Emollients and Vitamin B3 Non-Comedogenic 6.7 Oz**Bio-Oil**$13.94**4.5★**▲ 26%**](https://www.amazon.com/dp/B088CLQ1YZ) [**Bio-Oil Dry Skin Gel Face and Body Moisturizer Fast Absorbing Hydration with Soothing Emollients and Vitamin B3 Non-Comedogenic 3.4 Oz**Bio-Oil**$8.38**4.5★**— 7%**](https://www.amazon.com/dp/B088CLDV3K) [**Bio-Oil Travel Skincare Bundle for Scars Stretch Marks and Dry Skin Includes Skin Care Oil (2 oz) and Dry Skin Gel (1.7 oz)**Bio-Oil**$18.67**4.7★**▼ 28%**](https://www.amazon.com/dp/B0C7588RHM)
**~~View all trending →~~**
## **What buyers say about bio oil gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“Great moisturizer”*
**Quality-Overall**13%
*“Great quality product used for years”*
**Efficiency**12%
*“very effective”*
**Value For Money**8%
*“Great deal”*
**Suitability Dry Skin**7%
*“Great for dry skin”*
**Smell**5%
*“smells good”*
**Soft Feel**4%
*“Soft”*
**Advertised Vs Actual Product**3%
*“better than expected”*
**Allergies**3%
*“No irritation”*
**Absorbency**3%
*“absorbs well”*
### **What buyers complain about **
**Smell**16%
*“it smells disgusting”*
**Value For Money**9%
*“increased cost”*
**Functionality-Overall**8%
*“Does not work as well”*
**Adhesion/Stickiness**6%
*“this lotion left my hands sticky”*
**Moist/Dry**6%
*“Not what I was expecting for a body moisturizer from all the hype”*
**Thickness**5%
*“But its very thick”*
**Oily/Greasy**4%
*“Left me pretty greasy too”*
**Ease Of Cleaning**4%
*“use harsh cleaning chemicals”*
**Quality-Overall**4%
*“it's average lotion”*
**Allergies**4%
*“I have had dry itchy skin since a small child and I have tried everything under the sun and nothing works”*
### **Top return reasons **
**Smell**16%
**Advertised Vs Actual Product**13%
**Oily/Greasy**12%
**Functionality-Overall**9%
**Size-Overall**6%
**Leak-Proof**5%
**Adhesion/Stickiness**5%
**Ingredients-Overall**5%
**Value For Money**4%
**Absorbency**3%
## **Common questions**
- **Is bio oil gel profitable to sell on Amazon United States?**
- The niche generates $161K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the bio oil gel niche?**
- 2 brands and 22 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bio oil gel?**
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.4%.
- **When does demand for bio oil gel peak?**
- Demand peaks in May–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the bio oil gel niche?**
- Listings span $5.38–$52.93; the average listing price is $18.36 (sweet spot $15–$100). The average incumbent carries 8,908 reviews — the moat a new listing must climb.
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