---
title: "bikini trimmer — $13.1M/yr Amazon United States Niche, Score 71/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bikini-trimmer"
last_updated: "2026-07-20T20:02:43.527Z"
locale: en
meta:
description: "bikini trimmer clears our launch bar: a $13.1M/yr market growing +14.2% this quarter with returns at 1.0%. Data updated Jul 2026."
"og:description": "bikini trimmer clears our launch bar: a $13.1M/yr market growing +14.2% this quarter with returns at 1.0%. Data updated Jul 2026."
"og:title": "bikini trimmer — $13.1M/yr Amazon United States Niche, Score 71/100 - Flapen"
---
# **bikini trimmer**
**Launch it**
A $13.1M/yr market growing +14.2% this quarter with returns at 1.0% — clears our launch bar.
Market size 100Growth 43Conversion 66Competition 56Returns 95Price range 82Avg price 95Brand share 73Review moat 23Quality gap 79
**Market size**
**Incredible****$13.1M**
$13.1M/yr · 9.0M searches
**Returns**
**Incredible****1.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$24.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.80–$57.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+14.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,648.67**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, bikini trimmer is a $13.1M/yr Amazon United States market (9.0M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Jun. Verdict: Launch it — 71/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **500K–600K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$12.5M–$14.9M**
- units × avg price
- **Launch success**
- **100%**
- 12 of 12 new (360d)
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **140 days**
## **Competition**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▲rising
**Sellers**
**85**
**Top-5 brand share**
**61%**
Top 20: 91%
**Top-5 click share**
**51%**
Top 20: 83%
**Open market**
**35%**
- Ufree21% - Risina19% - OLOV11% - Virelle7% - BYART4% - Remington4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.2% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bikini-trimmer/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$657K10%$1.3M15%$2.0M20%$2.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 33 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ufree Bikini Trimmer Electric Razors for Women Ceramic Blade Body Hair Trimmer IPX7 Waterproof Rechargeable Lady Shaver Personal Groomer for Legs & Pubic Hair Gifts for Women Purple**Ufree**$20.97**4.2★6,926 rev](https://www.amazon.com/dp/B0CHMK175V) [2**Risina Bikini Trimmer for Women - Painless Electric Razors for Silk Skin Cordless Body Shaver with Ceramic Blade Replaceable Lady Razor IPX7 Waterproof & Easy Cleaning Birthday Gifts for Women**Risina**$23.96**4.3★14,481 rev](https://www.amazon.com/dp/B0D4DC3GMS) [3**OLOV Electric Body Hair Trimmer - Groin Trimmer for Men - Bikini Trimmer Women - Wet/Dry Shaver Groomer Replaceable Ceramic Blade Heads USB Recharge Dock Waterproof Hygiene Razor White**OLOV**$28.46**4.2★20,531 rev](https://www.amazon.com/dp/B0B6B9BW1Q) [4**Hair Removal Epilators Bikini Trimmer for Women Painless Waterproof Electric Foil Shaver Razors for Facial Leg Body Armpit Ceramic Blade with Type-C Charging Travel Size SE Version**Virelle**$13.61**4.4★1,720 rev](https://www.amazon.com/dp/B0FH5CN4K6) [5**BYART Bikini Trimmer for Women Dual Head IPX7 Waterproof & Painless Electric Razors for Pubic Hair Face Legs Underarms Portable Cordless Shaver with Fast Charging Self Care Gifts for Women**BYART**$21.94**4.3★1,609 rev](https://www.amazon.com/dp/B0FPBCS67C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OLOV Electric Body Hair Trimmer - Groin Trimmer for Men - Bikini Trimmer Women - Wet/Dry Shaver Groomer Replaceable Ceramic Blade Heads USB Recharge Dock Waterproof Hygiene Razor Purple**OLOV**$29.78**20,531 rev1mo ago](https://www.amazon.com/dp/B0GP8YP1RS) [**Bikini Trimmer for Women with Dual Head - IPX7 Waterproof & Painless Eletctric Razors for Public Hair - Eletric Shaver for Underarm Leg Body (Gold)**KAPHIO**$21.54**2,053 rev3mo ago](https://www.amazon.com/dp/B0GVJQZPM2) [**% Dual Head Electric Bikini Trimmer for Women: IPX7 Waterproof Lady Shaver with - Rechargeable Pubic & Body Hair Razor - Rococo Pink**Dynooper**$10.99**1,498 rev6mo ago](https://www.amazon.com/dp/B0G6ZTN7GP) [**CoolHair Bikini Trimmer for Women Smooth Electric Razor for Sensitive Skin IPX7 Waterproof Wet & Dry Cordless Body Shaver & Grooming Set for Bikini Area Pubic Hair Face Underarms & Legs (Pink)**CoolHair**$28.40**107 rev7mo ago](https://www.amazon.com/dp/B0G54BRDGD) [**rategist Cordless Electric Razors for Women: Rechargeable Painless Bikini Trimmer for Body Hair - Shaver with for Face/Underarm/Leg Light Pink**rategist**$16.23**281 rev7mo ago](https://www.amazon.com/dp/B0G4W3K822)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beanify 2026 Electric Razor for Women Men 4 in 1 Ladies Wet & Dry Body Razors and Facial Hair Remover Rechargeable LED Display Hair Removal Kit for Nose Face Body Bikini Hair (Multicolor Pink)**Beanify**$23.52**4.2★**▲ 228%**](https://www.amazon.com/dp/B0FF8H6ZNJ) [**% Dual Head Electric Bikini Trimmer for Women: IPX7 Waterproof Lady Shaver with - Rechargeable Pubic & Body Hair Razor - Rococo Pink**Dynooper**$10.99**4.4★**▲ 225%**](https://www.amazon.com/dp/B0G6ZTN7GP) [**OLOV Electric Body Hair Trimmer - Groin Trimmer for Men - Bikini Trimmer Women - Wet/Dry Shaver Groomer Replaceable Ceramic Blade Heads USB Recharge Dock Waterproof Hygiene Razor Purple**OLOV**$29.78**4.2★**▲ 224%**](https://www.amazon.com/dp/B0GP8YP1RS) [**CoolHair Bikini Trimmer for Women Smooth Electric Razor for Sensitive Skin IPX7 Waterproof Wet & Dry Cordless Body Shaver & Grooming Set for Bikini Area Pubic Hair Face Underarms & Legs (Pink)**CoolHair**$28.40**4.6★**▲ 223%**](https://www.amazon.com/dp/B0G54BRDGD) [**Bikini Trimmer for Women with Dual Head - IPX7 Waterproof & Painless Eletctric Razors for Public Hair - Eletric Shaver for Underarm Leg Body (Gold)**KAPHIO**$21.54**4.3★**▲ 200%**](https://www.amazon.com/dp/B0GVJQZPM2)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**14%
*“EASE OF USE”*
**Quality-Overall**14%
*“Great price for quality”*
**Value For Money**9%
*“Great deal”*
**Charging**7%
*“Holds a charge”*
**Soft Feel**6%
*“It's so smooth”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Efficiency**5%
*“It works very well”*
**Battery Life**4%
*“Battery last a long time”*
**Water Resistance**2%
*“Its water proof”*
**Color**2%
*“Color is cute”*
### **What buyers complain about **
**Durability**15%
*“Broke immediately”*
**Functionality-Overall**13%
*“Never worked”*
**Charging**10%
*“Stopped charging”*
**Quality-Overall**8%
*“a little expensive for build quality”*
**Value For Money**6%
*“Not worth the price”*
**Allergies**5%
*“Skin irritation”*
**Battery Life**4%
*“Battery does not last”*
**Suitability Short Hair**2%
*“needs to be a bit more powerful for shorter hair”*
**Sensitivity-Overall**2%
*“Bad for sensitive skin”*
**Hair Related**2%
*“It pulled at my hairs”*
### **Top return reasons **
**Functionality-Overall**32%
**Defective Material/Parts**11%
**Advertised Vs Actual Product**10%
**Suitability Short Hair**7%
**Charging**6%
**Product Condition**5%
**Value For Money**4%
**Size-Overall**4%
**Damage/Burn Hair**3%
**Quality-Overall**3%
## **Common questions**
- **Is bikini trimmer profitable to sell on Amazon United States?**
- The niche generates $13.1M/yr across 33 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Launch it (71/100).
- **How competitive is the bikini trimmer niche?**
- 27 brands and 85 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in bikini trimmer?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Charging. The return rate is 1.0%.
- **When does demand for bikini trimmer peak?**
- Demand peaks in May–Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the bikini trimmer niche?**
- Listings span $6.80–$57.12; the average listing price is $24.91 (sweet spot $15–$100). The average incumbent carries 7,649 reviews — the moat a new listing must climb.
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