---
title: "Bikini Razors for Women — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bikini-razors-for-women"
last_updated: "2026-08-09T13:04:30.928Z"
locale: en
meta:
description: "Niche score 54/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bikini Razors for Women — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **bikini razors for women**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 78Growth 50Conversion 89Competition 15Returns 96Price range 88Avg price 90Brand share 0Review moat 23Quality gap 42
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.85**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$13.65–$28.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 482K searches
**Growth**
**Good****+20.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,457.2**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bikini razors for women is a $1.1M/yr Amazon United States market (482K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bikini razors for women market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$834K–$1.0M**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Gillette Venus57% - Norelco40% - Schick Hydro Silk2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.0% search growth over the last 90 days.
30K20KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bikini-razors-for-women/trend)
## **Top bikini razors for women search terms**
- **venus pubic hair razor**156K/yr+13.0%8.8% conv. - **philips one blade intimate**50K/yr+33.5%8.3% conv. - **gillette venus pubic hair razor**17K/yr+97.3%8.0% conv. - **one blade intimate**36K/yr+8.9%8.1% conv. - **oneblade intimate**22K/yr+18.9%9.0% conv. - **phillips one blade intimate**22K/yr+26.6%10.2% conv. - **philips norelco oneblade intimate**15K/yr+72.6%8.8% conv. - **venus pubic**12K/yr+56.3%5.5% conv. - **gillette pubic hair razor**14K/yr+52.3%6.0% conv. - **philips oneblade intimate**14K/yr+41.7%6.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bikini-razors-for-women/search-terms)
## **Top bikini razors for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$105K20%$210K30%$315K40%$420K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Norelco OneBlade Intimate Designed For Pubic Grooming Trim & Shave With Extra Skin Protection Model QP1924/70**Norelco**$28.26**4.3★4,835 rev](https://www.amazon.com/dp/B0CLWH333W) [2**Gillette Venus Intimate Grooming Womens Razor for Pubic Hair and Skin Bikini Razor Handle + 3 Razor Refills**Gillette Venus**$16.99**4.3★152 rev](https://www.amazon.com/dp/B0GK49DDDQ) [3**Gillette Venus Intimate Grooming Razors for Women 6 Razor Blade Refills Bikini Razors for Women**Gillette Venus**$17.75**4.7★7,757 rev](https://www.amazon.com/dp/B0BHL3TF9Q) [4**Gillette Venus for Pubic Hair and Skin Shaving Set Womens Razor 1 Handle + 2 Blade Refills + 2-in-1 Cleanser**Gillette Venus**$23.58**4.5★375 rev](https://www.amazon.com/dp/B0F229F2F8) [5**Gillette Venus Intimate Grooming Womens Razor for Pubic Hair + Body for Women Shaving Kit for Women 1 Body + 1 Pubic Razor**Gillette Venus**$19.50**4.8★137 rev](https://www.amazon.com/dp/B0G1CW78WG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gillette Venus Intimate Grooming Womens Razor for Pubic Hair and Skin Bikini Razor Handle + 3 Razor Refills**Gillette Venus**$16.99**152 rev3mo ago](https://www.amazon.com/dp/B0GK49DDDQ) [**Gillette Venus Intimate Grooming Womens Razor for Pubic Hair + Body for Women Shaving Kit for Women 1 Body + 1 Pubic Razor**Gillette Venus**$19.50**137 rev6mo ago](https://www.amazon.com/dp/B0G1CW78WG) [**Gillette Venus for Pubic Hair and Skin Shaving Set Womens Razor 1 Handle + 2 Blade Refills + 2-in-1 Cleanser**Gillette Venus**$23.58**375 rev1y ago](https://www.amazon.com/dp/B0F229F2F8) [**Gillette Venus for Pubic Hair and Skin Bikini Razors for Women Womens Razor Handle + 4 Blade Refills**Gillette Venus**$19.40**21,219 rev2y ago](https://www.amazon.com/dp/B0CNQ9QFR6) [**Philips Norelco OneBlade Intimate Designed For Pubic Grooming Trim & Shave With Extra Skin Protection Model QP1924/70**Norelco**$28.26**4,835 rev2y ago](https://www.amazon.com/dp/B0CLWH333W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette Venus Intimate Grooming Womens Razor for Pubic Hair and Skin Bikini Razor Handle + 3 Razor Refills**Gillette Venus**$16.99**4.3★**▲ 177%**](https://www.amazon.com/dp/B0GK49DDDQ) [**Gillette Venus Razor for Women Extra Smooth Contour Includes 1 Reusable Razor Handle + 4 Count 5-Bladed Razor Refills with Flexiball Pivoting Handle and Shower Holder**Gillette Venus**$22.99**4.7★**▲ 69%**](https://www.amazon.com/dp/B07MRV5H7S) [**Gillette Venus for Pubic Hair and Skin Shaving Set Womens Razor 1 Handle + 2 Blade Refills + 2-in-1 Cleanser**Gillette Venus**$23.58**4.5★**▲ 51%**](https://www.amazon.com/dp/B0F229F2F8) [**Gillette Venus Intimate Grooming Razors for Women 6 Razor Blade Refills Bikini Razors for Women**Gillette Venus**$17.75**4.7★**▲ 47%**](https://www.amazon.com/dp/B0BHL3TF9Q) [**Gillette Venus Intimate Grooming Womens Razor for Pubic Hair + Body for Women Shaving Kit for Women 1 Body + 1 Pubic Razor**Gillette Venus**$19.50**4.8★**— 5%**](https://www.amazon.com/dp/B0G1CW78WG)
**~~View all trending →~~**
## **What buyers say about bikini razors for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**14%
*“Makes life very easy”*
**Quality-Overall**13%
*“High quality blades”*
**Value For Money**9%
*“Great value”*
**Soft Feel**8%
*“Soft and smooth”*
**Allergies**6%
*“no irritation”*
**Durability**4%
*“Looks durable made with good quality materials”*
**Efficiency**4%
*“It does a good job overall”*
**Advertised Vs Actual Product**3%
*“Just what I needed”*
**Comfort-Overall**3%
*“Good quality and comfort”*
**Safe To Use**3%
*“A little bit of extra safety for less money is always going to be great in my book”*
### **What buyers complain about **
**Durability**16%
*“Broke after 1 month”*
**Value For Money**10%
*“Not worth the price”*
**Quality-Overall**8%
*“Not worth the price with sub par quality”*
**Functionality-Overall**7%
*“Doesn't work right”*
**Battery Life**5%
*“Garbage battery life”*
**Charging**5%
*“I didn't even charge it”*
**Size-Overall**3%
*“they did not fit mine”*
**Damage/Burn Hair**3%
*“They tug at the hairs which hurts”*
**Product Condition**3%
*“Are these refurbished”*
**Advertised Vs Actual Product**3%
*“Not exactly the same”*
### **Top return reasons **
**Functionality-Overall**20%
**Defective Material/Parts**14%
**Advertised Vs Actual Product**12%
**Product Condition**11%
**Size-Overall**7%
**Value For Money**6%
**Charging**3%
**Suitability Short Hair**3%
**Compatibility-Overall**2%
**Damage/Burn Hair**2%
## **Common questions**
- **Is bikini razors for women profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the bikini razors for women niche?**
- 3 brands and 32 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bikini razors for women?**
- Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 0.8%.
- **When does demand for bikini razors for women peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the bikini razors for women niche?**
- Listings span $13.65–$28.79; the average listing price is $20.85 (sweet spot $15–$100). The average incumbent carries 7,457 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)