---
title: "Bijan Perfume for Women — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bijan-perfume-for-women"
last_updated: "2026-08-09T13:04:10.879Z"
locale: en
meta:
description: "Niche score 31/100 · $26K/yr market · 41K searches/yr · $50.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $26K/yr market · 41K searches/yr · $50.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bijan Perfume for Women — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **bijan perfume for women**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 24Conversion 16Competition 24Returns 28Price range 62Avg price 93Brand share 0Review moat 23Quality gap 91
**Avg price**
**Great****$50.55**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$11.97–$148.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****6,772.54**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$26K**
$26K/yr · 41K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, bijan perfume for women is a $26K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bijan perfume for women market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$76K–$101K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#3,036**
- **Page quality**
- **0%**
- **Prime**
- **15%**
- **Sponsored**
- **23%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Bijan90% - CHICGAL4% - MOBETTER FRAGRANCE OILS3% - BIJAN WICKED3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 26 weeks — -2.1% search growth over the last 90 days.
1K600Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bijan-perfume-for-women/trend)
## **Top bijan perfume for women search terms**
- **bijan perfume for women**25K/yr-0.5%1.3% conv. - **bijan**5K/yr+4.0%1.6% conv. - **bijon for women**5K/yr-7.5%2.7% conv. - **bijan perfume**6K/yr-11.4%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bijan-perfume-for-women/search-terms)
## **Top bijan perfume for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bijan By Bijan For Women. Eau De Toilette Spray 2.5 Oz**Bijan**$50.09**4.5★1,842 rev](https://www.amazon.com/dp/B000XE5FY4) [2**Bijan VIP by Bijan for Women - 2.5 Ounce EDT Spray**Bijan**$61.54**3.8★53 rev](https://www.amazon.com/dp/B002XITY5Y) [3**Bijan by Bijan for Men - 2.5 Ounce EDT Spray (11902)**Bijan**$27.91**4.5★749 rev](https://www.amazon.com/dp/B000B61U6G) [4**BIJAN by Bijan Eau De Toilette Spray 2.5 oz**Bijan**$32.88**4.2★179 rev](https://www.amazon.com/dp/B000E7WG2Y) [5**BIJAN STYLE by Bijan EDT SPRAY 2.5 OZ**Bijan**$95.86**3.6★4 rev](https://www.amazon.com/dp/B00062NYXW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Summer Kimono Cardigan for Women Sheer Light Tops Casual Open Front Swimwear Shirts Beach Cover ups (Boho Purple L)**CHICGAL**$13.28**83,874 rev4y ago](https://www.amazon.com/dp/B09VL7K25J) [**Dna By Bijan for Women 5ml / .16 Oz Eau De Parfum (Old Formula)**Bijan**$33.79**25 rev6y ago](https://www.amazon.com/dp/B007RFS9FO) [**MOBETTER FRAGRANCE OILS Impression of Bijan (W) Women Perfume Body Oil Oriental Floral fragrance for women Long Lasting Travel Size Uncut**MOBETTER FRAGRANCE OILS**$11.97**26 rev8y ago](https://www.amazon.com/dp/B07VLBXPWG) [**BIJAN BIJAN MEN EDT/COLOGNE SPRAY 2.5 OZ FRGMEN by Bijan**Bijan**$31.26**217 rev9y ago](https://www.amazon.com/dp/B01N9P3M87) [**BIJAN WITH A TWIST by Bijan Womens Eau De Parfum Spray 3.4 oz by Bijan**Bijan**$148.08**0 rev9y ago](https://www.amazon.com/dp/B01N5MT99A)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Summer Kimono Cardigan for Women Sheer Light Tops Casual Open Front Swimwear Shirts Beach Cover ups (Boho Purple L)**CHICGAL**$13.28**4.4★**▲ 382%**](https://www.amazon.com/dp/B09VL7K25J) [**Bijan VIP by Bijan for Women - 2.5 Ounce EDT Spray**Bijan**$61.54**3.8★**▲ 168%**](https://www.amazon.com/dp/B002XITY5Y) [**BIJAN STYLE by Bijan EDT SPRAY 2.5 OZ**Bijan**$95.86**3.6★**▲ 108%**](https://www.amazon.com/dp/B00062NYXW) [**BIJAN WITH A TWIST by Bijan Womens Eau De Parfum Spray 3.4 oz by Bijan**Bijan**$148.08**0.0★**▲ 99%**](https://www.amazon.com/dp/B01N5MT99A) [**Dna By Bijan for Women 5ml / .16 Oz Eau De Parfum (Old Formula)**Bijan**$33.79**3.7★**▲ 96%**](https://www.amazon.com/dp/B007RFS9FO)
**~~View all trending →~~**
## **What buyers say about bijan perfume for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Love the colors”*
**Smell**25%
*“Love ❤️ My ultimate perfume”*
**Size-Overall**22%
*“It nice and fits”*
**Quality-Overall**8%
*“Supern brand”*
### **What buyers complain about **
**Smell**50%
*“This is the worst perfume I have ever smelled”*
**Size-Overall**13%
*“Order two sizes up”*
**Defective Material/Parts**13%
*“This product has a faulty sprayer”*
**Strength**13%
*“Bijan not as strong as it used to be doesnt last”*
**Color**4%
*“I didnt like the overall Color”*
**Quality-Overall**4%
*“The Quality was not as I expected”*
### **Top return reasons **
**Size-Overall**30%
**Color**18%
**Material Quality**11%
**Length**7%
**Shape/Style**6%
**Advertised Vs Actual Product**4%
**Sleeve Fit**3%
**Chest Fit**3%
**Thin**3%
**Shoulder Fit**2%
## **Common questions**
- **Is bijan perfume for women profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 13 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Skip it (31/100).
- **How competitive is the bijan perfume for women niche?**
- 4 brands and 36 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bijan perfume for women?**
- Top complaints mined from reviews: Smell, Size-Overall, Defective Material/Parts. The return rate is 4.8%.
- **What does it cost to enter the bijan perfume for women niche?**
- Listings span $11.97–$148.08; the average listing price is $50.55 (sweet spot $15–$100). The average incumbent carries 6,773 reviews — the moat a new listing must climb.
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