[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-big-poppa-gel":3,"research-sidebar-rollups":699},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":84,"demand":89,"seasonality":397,"brandShare":410,"products":416,"feedback":458,"searchTerms":614,"related":664,"lastUpdated":34},"c96fc827-b61a-4b64-b094-b41fe4cd2ae1","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":20,"brandCountYearAgo":35,"sellerCount":36,"signals":37,"avgBsr":38,"pageQuality":29,"unitsSoldMin":39,"unitsSoldAvgMin":40,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":29},272761,187108,1.0863,0.3361,0.1045,1,4.43,592,13.95,11.91,16.85,4,20000,0.006,0,"big poppa gel","big-poppa-gel","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbig-poppa-gel","Gels","2026-07-14T13:35:31.160577+00:00",3,27,[],193,15000,3000,4000,209250,279000,64,134,{"score":47,"verdict":48,"components":49},49,"skip",[50,55,58,62,64,66,69,74,77,80],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",50,0.15,272761.36,{"key":56,"score":57,"weight":53,"raw":18},"growth",59,{"key":59,"score":60,"weight":61,"raw":19},"conversion",89,0.1,{"key":63,"score":29,"weight":53,"raw":20},"competition",{"key":65,"score":29,"weight":61,"raw":20},"brandShare",{"key":67,"score":68,"weight":61,"raw":21},"qualityGap",53,{"key":70,"score":71,"weight":72,"raw":73},"reviewMoat",73,0.05,591.75,{"key":75,"score":76,"weight":61,"raw":28},"returns",97,{"key":78,"score":79,"weight":72,"raw":23},"avgPrice",66,{"key":81,"score":82,"weight":72,"raw":83},"priceRange",37,0.3744939271255063,{"avgRating":85,"medianPrice":86,"medianReturnRate":87,"nichesTracked":88},4.42,24.38,0.0215,115062,{"points":90,"droppedPartialWeek":396},[91,94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393],{"week":92,"volume":93},"2024-08-04",2080,{"week":95,"volume":96},"2024-08-11",1931,{"week":98,"volume":99},"2024-08-18",1756,{"week":101,"volume":102},"2024-08-25",1731,{"week":104,"volume":105},"2024-09-01",2063,{"week":107,"volume":108},"2024-09-08",1970,{"week":110,"volume":111},"2024-09-15",1901,{"week":113,"volume":114},"2024-09-22",1906,{"week":116,"volume":117},"2024-09-29",1836,{"week":119,"volume":120},"2024-10-06",1949,{"week":122,"volume":123},"2024-10-13",2182,{"week":125,"volume":126},"2024-10-20",2637,{"week":128,"volume":129},"2024-10-27",2887,{"week":131,"volume":132},"2024-11-03",2945,{"week":134,"volume":135},"2024-11-10",3187,{"week":137,"volume":138},"2024-11-17",2711,{"week":140,"volume":141},"2024-11-24",3713,{"week":143,"volume":144},"2024-12-01",3863,{"week":146,"volume":147},"2024-12-08",3113,{"week":149,"volume":150},"2024-12-15",2633,{"week":152,"volume":153},"2024-12-22",2342,{"week":155,"volume":156},"2024-12-29",2168,{"week":158,"volume":159},"2025-01-05",2654,{"week":161,"volume":162},"2025-01-12",2376,{"week":164,"volume":165},"2025-01-19",2390,{"week":167,"volume":168},"2025-01-26",2826,{"week":170,"volume":171},"2025-02-02",3618,{"week":173,"volume":174},"2025-02-09",3369,{"week":176,"volume":177},"2025-02-16",3578,{"week":179,"volume":180},"2025-02-23",3275,{"week":182,"volume":183},"2025-03-02",2787,{"week":185,"volume":186},"2025-03-09",4051,{"week":188,"volume":189},"2025-03-16",4085,{"week":191,"volume":192},"2025-03-23",3929,{"week":194,"volume":195},"2025-03-30",3766,{"week":197,"volume":198},"2025-04-06",3564,{"week":200,"volume":201},"2025-04-13",3686,{"week":203,"volume":204},"2025-04-20",3793,{"week":206,"volume":207},"2025-04-27",3408,{"week":209,"volume":210},"2025-05-04",2853,{"week":212,"volume":213},"2025-05-11",3110,{"week":215,"volume":216},"2025-05-18",3022,{"week":218,"volume":219},"2025-05-25",2747,{"week":221,"volume":222},"2025-06-01",4007,{"week":224,"volume":225},"2025-06-08",3824,{"week":227,"volume":228},"2025-06-15",3496,{"week":230,"volume":231},"2025-06-22",3224,{"week":233,"volume":234},"2025-06-29",5705,{"week":236,"volume":237},"2025-07-06",3240,{"week":239,"volume":240},"2025-07-13",4046,{"week":242,"volume":243},"2025-07-20",4116,{"week":245,"volume":246},"2025-07-27",4353,{"week":248,"volume":249},"2025-08-03",4515,{"week":251,"volume":252},"2025-08-10",4452,{"week":254,"volume":255},"2025-08-17",4767,{"week":257,"volume":258},"2025-08-24",4534,{"week":260,"volume":261},"2025-08-31",3748,{"week":263,"volume":264},"2025-09-07",3672,{"week":266,"volume":267},"2025-09-14",3437,{"week":269,"volume":270},"2025-09-21",3518,{"week":272,"volume":273},"2025-09-28",3550,{"week":275,"volume":276},"2025-10-05",2961,{"week":278,"volume":279},"2025-10-12",3115,{"week":281,"volume":282},"2025-10-19",2889,{"week":284,"volume":150},"2025-10-26",{"week":286,"volume":287},"2025-11-02",2149,{"week":289,"volume":290},"2025-11-09",2531,{"week":292,"volume":293},"2025-11-16",2607,{"week":295,"volume":296},"2025-11-23",2661,{"week":298,"volume":299},"2025-11-30",2844,{"week":301,"volume":302},"2025-12-07",3124,{"week":304,"volume":305},"2025-12-14",3661,{"week":307,"volume":308},"2025-12-21",3928,{"week":310,"volume":311},"2025-12-28",3822,{"week":313,"volume":314},"2026-01-04",3802,{"week":316,"volume":317},"2026-01-11",3592,{"week":319,"volume":320},"2026-01-18",3522,{"week":322,"volume":323},"2026-01-25",3192,{"week":325,"volume":326},"2026-02-01",3203,{"week":328,"volume":329},"2026-02-08",3116,{"week":331,"volume":332},"2026-02-15",2950,{"week":334,"volume":335},"2026-02-22",3013,{"week":337,"volume":338},"2026-03-01",2954,{"week":340,"volume":341},"2026-03-08",2974,{"week":343,"volume":344},"2026-03-15",3344,{"week":346,"volume":347},"2026-03-22",3295,{"week":349,"volume":350},"2026-03-29",2910,{"week":352,"volume":353},"2026-04-05",3246,{"week":355,"volume":356},"2026-04-12",3429,{"week":358,"volume":359},"2026-04-19",3846,{"week":361,"volume":362},"2026-04-26",3624,{"week":364,"volume":365},"2026-05-03",4140,{"week":367,"volume":368},"2026-05-10",4349,{"week":370,"volume":371},"2026-05-17",3763,{"week":373,"volume":374},"2026-05-24",4094,{"week":376,"volume":377},"2026-05-31",4754,{"week":379,"volume":380},"2026-06-07",4587,{"week":382,"volume":383},"2026-06-14",4103,{"week":385,"volume":386},"2026-06-21",4274,{"week":388,"volume":389},"2026-06-28",5373,{"week":391,"volume":392},"2026-07-05",3959,{"week":394,"volume":395},"2026-07-12",4113,false,[398,399,400,401,402,403,404,405,406,407,408,409],0.9212929584234558,0.9881750291507561,1.0318299554060189,1.081764533098347,1.1040081177067478,1.2977273783703862,1.2018092754293987,0.9924371218931821,0.802080459053943,0.803984530072009,0.8523512965287111,0.963518780603349,{"top":411,"otherBrandCount":29,"otherClickShare":415},[412],{"brand":413,"clickShare":414},"The Doux",0.9999,0.00009999999999998899,[417,428,438,448],{"asin":418,"title":419,"brand":413,"imageUrl":420,"price":421,"rating":422,"reviews":423,"clickShare90":424,"clickShare360":425,"launchDate":426,"amazonUrl":427},"B0C94VZPRX","The Doux Big Poppa Defining Gel Curling Gel to Fight Frizz and Humidity Curl-Defining Hair Products Suitable for All Curl Types","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YUtEmx0oL.jpg",12.22,4.5,1686,0.8012,0.807,"2023-08-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C94VZPRX",{"asin":429,"title":430,"brand":413,"imageUrl":431,"price":432,"rating":422,"reviews":433,"clickShare90":434,"clickShare360":435,"launchDate":436,"amazonUrl":437},"B0CXFXQS12","The Doux 808 Base Gel - Curl Defining Gel - Flexible Hold - For All Curl Types - Curly Hair Products for Women and Men - With Honey and Aloe","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ltZv4kmwL.jpg",14.83,308,0.0788,0.0987,"2024-03-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CXFXQS12",{"asin":439,"title":440,"brand":413,"imageUrl":441,"price":24,"rating":442,"reviews":443,"clickShare90":444,"clickShare360":445,"launchDate":446,"amazonUrl":447},"B0CSG9FDSL","The Doux POP LOCK 5-Day Forming Glaze - Curl Enhancing Hair Products - Contains Honey and Argan Oil - Curl Products for Hold Shine and Anti-Humidity Setting","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31qaXODW6EL.jpg",4.4,207,0.0615,0.0452,"2024-01-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CSG9FDSL",{"asin":449,"title":450,"brand":413,"imageUrl":451,"price":25,"rating":452,"reviews":453,"clickShare90":454,"clickShare360":455,"launchDate":456,"amazonUrl":457},"B0FH5SK9RT","Bananas Xtreme Hold Hair Gel for Curly Hair Strong Hold Styling Gel with Frizz Control & Shine Hair Gel for Women & Men Curl Gel for Wavy Hair Natural Hair Protective Styles & Defined Curls 12oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F319XbB3oMnL.jpg",4.3,166,0.0584,0.0491,"2025-07-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FH5SK9RT",{"love":459,"hate":529,"returnReasons":589},[460,467,474,481,488,495,501,508,515,522],{"topic":461,"percentOfMentions":462,"verbatims":463},"Smell",0.1426,[464,465,466],"I liked the banana smell","Smells great, keeps hair in place, and doesnt have a lot of residue","Love the smell",{"topic":468,"percentOfMentions":469,"verbatims":470},"Quality-Overall",0.1389,[471,472,473],"Great Product","This product is amazing","All in all a great product",{"topic":475,"percentOfMentions":476,"verbatims":477},"Suitability Curly Hair",0.11869999999999999,[478,479,480],"Works well with curly hair","Great for my curls","Curly hair",{"topic":482,"percentOfMentions":483,"verbatims":484},"Hair Styling",0.0799,[485,486,487],"Gives my curls a great hold","I loved this for my curls","It really allows natural curls to show",{"topic":489,"percentOfMentions":490,"verbatims":491},"Soft Feel",0.0708,[492,493,494],"it softens it","My hair continued to be soft","Soft",{"topic":496,"percentOfMentions":72,"verbatims":497},"Advertised Vs Actual Product",[498,499,500],"Does EXACTLY what it says it does","Exactly what I wanted","Everything I expected",{"topic":502,"percentOfMentions":503,"verbatims":504},"Moist\u002FDry",0.0475,[505,506,507],"Dries nicely good value","Moisturizing","Hydration",{"topic":509,"percentOfMentions":510,"verbatims":511},"Hair Growth",0.0458,[512,513,514],"Enhances Natural Curl","It makes my hair feel great","This gel really defines my curls without making my hair sticky or flaky",{"topic":516,"percentOfMentions":517,"verbatims":518},"Value For Money",0.034300000000000004,[519,520,521],"Reasonably priced","Worth the money","A great product and price",{"topic":523,"percentOfMentions":524,"verbatims":525},"Brightness\u002FShine\u002FGlow",0.0271,[526,527,528],"The shine is instant","The shine is great too","It gives shine as soon as it hits your hair",[530,536,543,550,555,560,567,573,578,583],{"topic":502,"percentOfMentions":531,"verbatims":532},0.17350000000000002,[533,534,535],"DRY after using this product","Very drying","Did not keep the moisture",{"topic":537,"percentOfMentions":538,"verbatims":539},"Hair Related",0.1016,[540,541,542],"Didnt care for it on daughters hair","it flaked in my hair","I didn't like my hair was flakey",{"topic":544,"percentOfMentions":545,"verbatims":546},"Adhesion\u002FStickiness",0.0574,[547,548,549],"is a tiny bit sticky","sort of a sticky feeling","Im not even kidding — it is like glue",{"topic":475,"percentOfMentions":545,"verbatims":551},[552,553,554],"Horrible for curly hair","Extremely wet and did not hold my curly hair well","I didnt think one product for my curly hair was possible",{"topic":516,"percentOfMentions":545,"verbatims":556},[557,558,559],"Too expensive","Its pricey","Waste of money",{"topic":561,"percentOfMentions":562,"verbatims":563},"Allergies",0.032799999999999996,[564,565,566],"Allergic to Ingredients","This is first hair product that I found that I was allergic to","Bad skin reaction",{"topic":568,"percentOfMentions":569,"verbatims":570},"Functionality-Overall",0.0246,[571,572],"Didn't work","This product doesnt work for me",{"topic":574,"percentOfMentions":569,"verbatims":575},"Damage\u002FBurn Hair",[576,577],"My ears and hands turned itchy and reddish after applying this hair gel","Leaves your hair with flakes",{"topic":461,"percentOfMentions":569,"verbatims":579},[580,581,582],"No scent","Smells awful","I'm not a big fan of the smell",{"topic":584,"percentOfMentions":585,"verbatims":586},"Grip",0.0219,[587,588],"no hold","The hold is a little too much",[590,593,596,598,600,602,604,606,608,611],{"reason":591,"pct":592},"Leak-Proof",0.13470000000000001,{"reason":594,"pct":595},"Suitability Short Hair",0.1161,{"reason":496,"pct":597},0.0946,{"reason":502,"pct":599},0.0863,{"reason":568,"pct":601},0.08410000000000001,{"reason":461,"pct":603},0.06860000000000001,{"reason":544,"pct":605},0.04,{"reason":516,"pct":607},0.0398,{"reason":609,"pct":610},"Product Condition",0.0332,{"reason":612,"pct":613},"Motor Power",0.0304,[615,619,624,629,634,639,644,649,654,659],{"term":30,"volume":616,"growthQoq":617,"conversionRate":618},53640,0.4237,0.1323,{"term":620,"volume":621,"growthQoq":622,"conversionRate":623},"doux gel",25519,0.6057,0.0668,{"term":625,"volume":626,"growthQoq":627,"conversionRate":628},"the doux gel",24015,0.3467,0.0562,{"term":630,"volume":631,"growthQoq":632,"conversionRate":633},"big poppa curl defining gel",46079,-0.1415,0.0934,{"term":635,"volume":636,"growthQoq":637,"conversionRate":638},"big poppa",17675,0.1596,0.0571,{"term":640,"volume":641,"growthQoq":642,"conversionRate":643},"big poppa hair products",10424,0.6071,0.0354,{"term":645,"volume":646,"growthQoq":647,"conversionRate":648},"doux big poppa gel",4172,0.4088,0.1177,{"term":650,"volume":651,"growthQoq":652,"conversionRate":653},"big poppa hair gel",2651,0.4216,0.0687,{"term":655,"volume":656,"growthQoq":657,"conversionRate":658},"doux big poppa defining gel",1728,-0.0204,0.0807,{"term":660,"volume":661,"growthQoq":662,"conversionRate":663},"the doux big poppa curl defining gel",1205,-0.2488,0.0557,[665,672,677,683,688,693],{"title":666,"href":667,"score":668,"verdict":669,"marketSize":670,"growth90":671},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":673,"href":674,"score":668,"verdict":669,"marketSize":675,"growth90":676},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":678,"href":679,"score":668,"verdict":680,"marketSize":681,"growth90":682},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":684,"href":685,"score":668,"verdict":669,"marketSize":686,"growth90":687},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":689,"href":690,"score":668,"verdict":680,"marketSize":691,"growth90":692},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":694,"href":695,"score":696,"verdict":669,"marketSize":697,"growth90":698},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[700,707,710,717,724,731,738,745,752,759,766,773,780,787,794,801,808,815,822,829],{"nodeId":701,"label":702,"slug":703,"href":704,"nichesTracked":705,"marketSizeTotal":706},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":708,"marketSizeTotal":709},10978,8129370268,{"nodeId":711,"label":712,"slug":713,"href":714,"nichesTracked":715,"marketSizeTotal":716},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":718,"label":719,"slug":720,"href":721,"nichesTracked":722,"marketSizeTotal":723},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":725,"label":726,"slug":727,"href":728,"nichesTracked":729,"marketSizeTotal":730},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":732,"label":733,"slug":734,"href":735,"nichesTracked":736,"marketSizeTotal":737},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":739,"label":740,"slug":741,"href":742,"nichesTracked":743,"marketSizeTotal":744},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":746,"label":747,"slug":748,"href":749,"nichesTracked":750,"marketSizeTotal":751},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":753,"label":754,"slug":755,"href":756,"nichesTracked":757,"marketSizeTotal":758},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":760,"label":761,"slug":762,"href":763,"nichesTracked":764,"marketSizeTotal":765},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":767,"label":768,"slug":769,"href":770,"nichesTracked":771,"marketSizeTotal":772},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":774,"label":775,"slug":776,"href":777,"nichesTracked":778,"marketSizeTotal":779},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":781,"label":782,"slug":783,"href":784,"nichesTracked":785,"marketSizeTotal":786},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":788,"label":789,"slug":790,"href":791,"nichesTracked":792,"marketSizeTotal":793},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":795,"label":796,"slug":797,"href":798,"nichesTracked":799,"marketSizeTotal":800},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":802,"label":803,"slug":804,"href":805,"nichesTracked":806,"marketSizeTotal":807},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":809,"label":810,"slug":811,"href":812,"nichesTracked":813,"marketSizeTotal":814},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":816,"label":817,"slug":818,"href":819,"nichesTracked":820,"marketSizeTotal":821},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":823,"label":824,"slug":825,"href":826,"nichesTracked":827,"marketSizeTotal":828},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":830,"label":831,"slug":832,"href":833,"nichesTracked":834,"marketSizeTotal":835},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]