---
title: "Big Hair Ties — $79K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/big-hair-ties"
last_updated: "2026-08-09T13:03:27.866Z"
locale: en
meta:
description: "Niche score 42/100 · $79K/yr market · 161K searches/yr · $7.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $79K/yr market · 161K searches/yr · $7.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Big Hair Ties — $79K/yr Amazon US Niche (2026) - Flapen"
---
# **big hair ties**
**Skip it**
Prices mostly outside the sweet spot ($2.67–$14.58) — this niche doesn't clear our bar today.
Market size 20Growth 38Conversion 74Competition 52Returns 98Price range 0Avg price 20Brand share 32Review moat 25Quality gap 27
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+10.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,446.46**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$79K**
$79K/yr · 161K searches
**Avg price**
**Bad****$7.13**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$2.67–$14.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, big hair ties is a $79K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **big hair ties market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$107K–$143K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#327**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**12%**
- GOODY50% - Qooocy22% - GOSICUKA6% - EBOOT4% - Dingion4% - Revlon3% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.
5K3KHoliday '24Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/big-hair-ties/trend)
## **Top big hair ties search terms**
- **big hair ties**32K/yr+9.9%7.0% conv. - **long hair ties**18K/yr+9.6%4.5% conv. - **extra large hair ties**16K/yr+11.5%8.5% conv. - **xl hair ties**10K/yr+34.4%7.0% conv. - **jumbo hair ties**8K/yr+29.1%6.3% conv. - **goody thick hair ties**9K/yr-1.7%9.6% conv. - **goody hair ties for thick hair**9K/yr+6.6%8.8% conv. - **large ponytail holders**7K/yr+22.5%8.2% conv. - **extra thick hair ties**7K/yr+3.1%5.5% conv. - **large hair bands**6K/yr+19.4%6.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/big-hair-ties/search-terms)
## **Top big hair ties products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goody Ouchless XL & Extra Thick Hair Elastics - Black Hair Ties for Women No Damage Strong Hold for Thick Hair Curly or Textured Styles - 10 Count Gentle & Secure Ponytail Holders**GOODY**$2.67**4.6★2,468 rev](https://www.amazon.com/dp/B01N7WMVSK) [2**Qooocy 12-Pack 4x Extra Long Hair Ties - Ideal for Dreadlocks Curly Extra Thick Hair - Durable Oversized and Gentle Ponytail Holders Black**Qooocy**$10.01**4.6★396 rev](https://www.amazon.com/dp/B0CSZ5SX4B) [3**GOODY Womens Ouchless Thin Hair Flat Narrow Headwrap Black 6 Count**GOODY**$3.16**4.4★4,260 rev](https://www.amazon.com/dp/B001UO488A) [4**Goody Super Stretch Thick Hair Black Elastics 15CT**GOODY**$4.03**4.5★196 rev](https://www.amazon.com/dp/B088P9QK1D) [5**20 PCS Large Hair Ties for Thick Hair Black Hair Bands for Women Men and Girls No Damage Stretchy Ponytail Holders for Braids (5 cm in Diameter 1 cm in Width)**GOSICUKA**$7.91**4.7★4,625 rev](https://www.amazon.com/dp/B07D7D9JCD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Extra Long Hair Ties No damage 30 Pack 4MM Ouchless Elastic Hair Bands for Womens Hair Elastic Ponytail Holders for Ponytails Thick Medium Hair**Qooocy**$6.99**38 rev8mo ago](https://www.amazon.com/dp/B0G1MWBY3Z) [**EBOOT 20 Pieces Large Stretchy Hair Ties Cotton Black Seamless Hair Bands for Women Elastic Ponytail Holders Headband for Thick Heavy and Curly Braids 11 cm in Diameter 4 mm in Width**EBOOT**$8.10**29 rev10mo ago](https://www.amazon.com/dp/B0FN3L6CC3) [**Headbands for Women - 6 Pack Wide Elastic Hair Bands | Stretchy Sweatbands Hair Bands | Soft Sports Thin Head Bands | Non-Slip Accessories Bands for Fashion Washing Face Workouts Yoga Daily Use**HSEM**$9.63**1,470 rev1y ago](https://www.amazon.com/dp/B0F12HQNR8) [**GIMME Beauty Thick Hair Extra Stretch Bands - Patent-Pending Design for Maximum Hold - Premium Ties for Thick & Curly Hair - Sleek & Strong Hold - Dark Brown 6 Pack**GIMME**$7.79**10,828 rev1y ago](https://www.amazon.com/dp/B0DYR8KSJC) [**12-Pack 4X Extra Long Hair Ties - Ideal for Dreadlocks Curly Extra Thick Hair - Durable Oversized and Gentle Ponytail Holders XXX Black**Qooocy**$10.03**188 rev1y ago](https://www.amazon.com/dp/B0DRCZQYXN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Headbands for Women - 6 Pack Wide Elastic Hair Bands | Stretchy Sweatbands Hair Bands | Soft Sports Thin Head Bands | Non-Slip Accessories Bands for Fashion Washing Face Workouts Yoga Daily Use**HSEM**$9.63**4.5★**▲ 233%**](https://www.amazon.com/dp/B0F12HQNR8) [**Black Extra Long Hair Ties No damage 30 Pack 4MM Ouchless Elastic Hair Bands for Womens Hair Elastic Ponytail Holders for Ponytails Thick Medium Hair**Qooocy**$6.99**4.7★**▲ 173%**](https://www.amazon.com/dp/B0G1MWBY3Z) [**EBOOT 20 Pieces Large Stretchy Hair Ties Cotton Black Seamless Hair Bands for Women Elastic Ponytail Holders Headband for Thick Heavy and Curly Braids 11 cm in Diameter 4 mm in Width**EBOOT**$8.10**4.3★**▲ 86%**](https://www.amazon.com/dp/B0FN3L6CC3) [**20 PCS Thick Seamless Hair Ties for Curly Heavy and Long Hair Brown Hair Elastics for Women Men and Girls Big Pony tails Holders (5 cm in Diameter 1 cm in Width)**GOSICUKA**$8.07**4.7★**▲ 71%**](https://www.amazon.com/dp/B07QBF9CNX) [**Qooocy 12-Pack 4x Extra Long Hair Ties - Ideal for Dreadlocks Curly Extra Thick Hair - Durable Oversized and Gentle Ponytail Holders Black**Qooocy**$10.01**4.6★**▲ 48%**](https://www.amazon.com/dp/B0CSZ5SX4B)
**~~View all trending →~~**
## **What buyers say about big hair ties**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Stretchability/Expandability/Elasticity**12%
*“Perfect elasticity”*
**Quality-Overall**12%
*“Good quality, as described and arrived quickly”*
**Suitability Straight Hair**9%
*“I have very thick, coarse hair and these keep my hair in place until I take them off”*
**Value For Money**8%
*“Great deal”*
**Durability**8%
*“Durable and reliable”*
**Hair Styling**6%
*“this held my hair in place the whole time with no problem”*
**Advertised Vs Actual Product**6%
*“As described”*
**Size-Overall**5%
*“I love the size”*
**Comfort-Overall**4%
*“Very comfortable”*
**Thickness**3%
*“Thick and durable”*
### **What buyers complain about **
**Size-Overall**18%
*“not a right fit”*
**Stretchability/Expandability/Elasticity**18%
*“They have no stretch”*
**Durability**6%
*“Breaks easily”*
**Suitability Long Hair**5%
*“not suitable for thick long hair”*
**Quality-Overall**5%
*“Poor quality, always break”*
**Thickness**4%
*“Wanted them to be thicker”*
**Hair Related**4%
*“THEY DONT PULL YOUR HAIR when letting your hair down”*
**Suitability Short Hair**3%
*“Not for Super Thick Hair”*
**Color**3%
*“Theyre darker”*
**Grip**3%
*“They slide off”*
### **Top return reasons **
**Size-Overall**44%
**Suitability Long Hair**11%
**Advertised Vs Actual Product**7%
**Color**4%
**Stretchability/Expandability/Elasticity**4%
**Material Quality**3%
**Suitability Straight Hair**3%
**Value For Money**3%
**Quality-Overall**3%
**Thin**2%
## **Common questions**
- **Is big hair ties profitable to sell on Amazon United States?**
- The niche generates $79K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the big hair ties niche?**
- 12 brands and 44 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in big hair ties?**
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Durability. The return rate is 0.5%.
- **When does demand for big hair ties peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the big hair ties niche?**
- Listings span $2.67–$14.58; the average listing price is $7.13 (sweet spot $15–$100). The average incumbent carries 4,446 reviews — the moat a new listing must climb.
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