---
title: "Bha — $523K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bha"
last_updated: "2026-08-09T14:03:18.565Z"
locale: en
meta:
description: "Niche score 49/100 · $523K/yr market · 510K searches/yr · $16.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $523K/yr market · 510K searches/yr · $16.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bha — $523K/yr Amazon US Niche (2026) - Flapen"
---
# **bha**
**Skip it**
A deep review moat (34,369 avg reviews) — this niche doesn't clear our bar today.
Market size 61Growth 30Conversion 68Competition 26Returns 97Price range 76Avg price 79Brand share 35Review moat 8Quality gap 33
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.71**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.96–$43.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$523K**
$523K/yr · 510K searches
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****34,368.69**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, bha is a $523K/yr Amazon United States market (510K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bha market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$501K–$668K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**27**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**11%**
- Paula's Choice47% - The Ordinary13% - PanOxyl10% - COSRX7% - Naturium7% - Good Molecules4% - Open — no brand owns it (4 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — +3.8% search growth over the last 90 days.
13K8KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bha/trend)
## **Top bha search terms**
- **bha**226K/yr+4.7%5.1% conv. - **bha liquid exfoliant**109K/yr-13.8%9.4% conv. - **bha exfoliant**45K/yr-2.4%5.9% conv. - **bha salicylic acid**21K/yr+8.7%7.5% conv. - **2% bha liquid exfoliant**25K/yr+11.8%8.4% conv. - **salicylic acid exfoliant**20K/yr+18.1%3.7% conv. - **bha exfoliant for face**11K/yr+14.1%4.8% conv. - **beta hydroxy acid**10K/yr+43.3%1.6% conv. - **acne exfoliator**10K/yr+20.3%1.3% conv. - **salicylic acid exfoliator**9K/yr+23.5%2.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bha/search-terms)
## **Top bha products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$52K20%$105K30%$157K40%$209K1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle**Paula's Choice**$32.13**4.5★115,281 rev](https://www.amazon.com/dp/B00949CTQQ) [2**Paulas Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant Gentle Facial Exfoliator for Blackheads Large Pores Wrinkles & Fine Lines Travel Size 1 Fluid Ounce**Paula's Choice**$14.64**4.5★115,281 rev](https://www.amazon.com/dp/B07C5SS6YD) [3**PanOxyl Clarifying Exfoliant with 2% Salicylic Acid BHA Liquid Exfoliant for Face Unclogs Minimizes Appearance of Pores Blue Algae and Antioxidants Help Calm Redness For Acne Prone Skin 4 fl oz**PanOxyl**$10.31**4.6★3,939 rev](https://www.amazon.com/dp/B0C4WGV8WK) [4**The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz**The Ordinary**$6.52**4.7★11,458 rev](https://www.amazon.com/dp/B0C3PCJ6SD) [5**COSRX Niacinamide 2% + BHA 4% Blackhead Exfoliant Toner 3.38 fl.oz / 100ml Korean Toner Blackhead Remover Pore Minimizer for Enlarged Pores for All Skin Types Korean Skin Care**COSRX**$17.49**4.5★4,288 rev](https://www.amazon.com/dp/B00OZEJ8R8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anua BHA 2 Gentle Exfoliating Toner with Salicylic Acid Daily Facial Toner for Pore Care and Smooth Skin Lightweight Texture with BHA & 6 Ceramides for Sensitive Skin Korean Skincare 5.07 fl.oz**ANUA**$17.22**1,161 rev2y ago](https://www.amazon.com/dp/B0CDKVXBCG) [**The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz**The Ordinary**$6.52**11,458 rev3y ago](https://www.amazon.com/dp/B0C3PCJ6SD) [**PanOxyl Clarifying Exfoliant with 2% Salicylic Acid BHA Liquid Exfoliant for Face Unclogs Minimizes Appearance of Pores Blue Algae and Antioxidants Help Calm Redness For Acne Prone Skin 4 fl oz**PanOxyl**$10.31**3,939 rev3y ago](https://www.amazon.com/dp/B0C4WGV8WK) [**Peach Slices - Acne Exfoliating Toner (4.05 oz) - 2% Salicylic Acid Acne Treatment - Clear & Prevent Breakouts - Lactic & Glycolic Acid - Cucumber - Vegan Cruelty Free Korean Skin Care & Beauty**Peach Slices**$10.50**2,661 rev4y ago](https://www.amazon.com/dp/B09CBF7ZCY) [**medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)**medicube**$16.53**27,398 rev5y ago](https://www.amazon.com/dp/B09V7Z4TJG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle**Paula's Choice**$32.13**4.5★**▲ 29%**](https://www.amazon.com/dp/B00949CTQQ) [**The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz**The Ordinary**$6.52**4.7★**▲ 16%**](https://www.amazon.com/dp/B0C3PCJ6SD) [**COSRX Niacinamide 2% + BHA 4% Blackhead Exfoliant Toner 3.38 fl.oz / 100ml Korean Toner Blackhead Remover Pore Minimizer for Enlarged Pores for All Skin Types Korean Skin Care**COSRX**$17.49**4.5★**— 6%**](https://www.amazon.com/dp/B00OZEJ8R8) [**Good Molecules Overnight Exfoliating Treatment - Face Exfoliator with AHA & BHA Lightweight Formula - Pore Minimizer Facial Skin Care with Glycolic & Salicylic Acid**Good Molecules**$5.96**4.6★**— 4%**](https://www.amazon.com/dp/B08TMDRF1L) [**medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)**medicube**$16.53**4.6★**— 5%**](https://www.amazon.com/dp/B09V7Z4TJG)
**~~View all trending →~~**
## **What buyers say about bha**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**20%
*“Good for the skin”*
**Quality-Overall**12%
*“bottle is good quality”*
**Soft Feel**10%
*“Smooth skin”*
**Value For Money**8%
*“Very affordable”*
**Cleansing**5%
*“Clean feeling”*
**Moist/Dry**4%
*“Very Hydrating”*
**Ease Of Use**4%
*“easy to apply”*
**Suitability Dry Skin**4%
*“Perfect for exfoliate”*
**Symptom Reduction**3%
*“great acne relief component for sure”*
**Allergies**3%
*“No irritation”*
### **What buyers complain about **
**Allergies**12%
*“Allergic reaction”*
**Adhesion/Stickiness**9%
*“Sticky Glue”*
**Skin Health**9%
*“Burned my face”*
**Functionality-Overall**6%
*“Does not work as advertised”*
**Size-Overall**5%
*“its like two inches big”*
**Value For Money**5%
*“not worth the price”*
**Suitability Dry Skin**4%
*“Caused dryness, as expected,”*
**Moist/Dry**4%
*“My skin is extremely dry”*
**Symptom Reduction**3%
*“didnt notice much improvement”*
**Sensitivity-Overall**3%
*“I would not recommend if you have sensitive skin”*
### **Top return reasons **
**Functionality-Overall**16%
**Value For Money**10%
**Size-Overall**9%
**Advertised Vs Actual Product**9%
**Adhesion/Stickiness**7%
**Leak-Proof**6%
**Skin Health**6%
**Moist/Dry**4%
**Smell**4%
**Suitability Combination Skin**4%
## **Common questions**
- **Is bha profitable to sell on Amazon United States?**
- The niche generates $523K/yr across 13 tracked products. 90-day search growth is +3.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the bha niche?**
- 10 brands and 27 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in bha?**
- Top complaints mined from reviews: Allergies, Adhesion/Stickiness, Skin Health. The return rate is 0.7%.
- **What does it cost to enter the bha niche?**
- Listings span $5.96–$43.98; the average listing price is $16.71 (sweet spot $15–$100). The average incumbent carries 34,369 reviews — the moat a new listing must climb.
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