---
title: "Beyonce Perfume — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beyonce-perfume"
last_updated: "2026-08-09T19:54:32.529Z"
locale: en
meta:
description: "Niche score 39/100 · $67K/yr market · 99K searches/yr · $53.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $67K/yr market · 99K searches/yr · $53.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beyonce Perfume — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **beyonce perfume**
**Skip it**
Soft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 12Conversion 16Competition 33Returns 100Price range 50Avg price 92Brand share 14Review moat 39Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$53.77**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$11.55–$182.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,633.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$67K**
$67K/yr · 99K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-25.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, beyonce perfume is a $67K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beyonce perfume market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$81K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#4,406**
- **Page quality**
- **0%**
- **Prime**
- **39%**
- **Sponsored**
- **44%**
- **Out of stock**
- **15.1%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**65**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**4%**
- Beyoncé52% - Hybrid & Company34% - A CENTER4% - MOBETTER FRAGRANCE OILS3% - Bella Vita Luxury2% - Nicki Minaj1% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -25.1% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/beyonce-perfume/trend)
## **Top beyonce perfume search terms**
- **beyonce perfume**50K/yr-24.3%1.0% conv. - **beyonce heat perfume**25K/yr-29.4%1.1% conv. - **beyonce heat**8K/yr-29.8%0.5% conv. - **beyonce heat rush perfume**7K/yr-14.5%0.5% conv. - **beyonce perfume for women**6K/yr-8.0%0.9% conv. - **beyonce heat rush**3K/yr-31.4%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/beyonce-perfume/search-terms)
## **Top beyonce perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$27K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hybrid & Company Beyond Heat Feminine Essence Youthful Sensuous Truly Irresistible Scent Womens Perfume 3.4 Fl Oz**Hybrid & Company**$11.56**4.0★122 rev](https://www.amazon.com/dp/B0C1S2VT5Q) [2**Beyonce Rise Eau de Parfums 1 Fluid Ounce**Beyoncé**$22.32**4.4★1,568 rev](https://www.amazon.com/dp/B00I4BSHES) [3**Beyonce Heat By Beyonce For Women Eau De Parfum Spray 3.4-Ounce / 100 Ml**Beyoncé**$182.88**4.3★73 rev](https://www.amazon.com/dp/B00CD8I0JU) [4**Hybrid & Company Beyond Heat Crush Unforgettable Warm Passion Sweet Tropical Vacation Scent Womens Perfume 3.4 Fl Oz**Hybrid & Company**$11.55**3.9★107 rev](https://www.amazon.com/dp/B0C1S46FML) [5**Beyonce Perfume Heat Rush 0.5 Fluid Ounce**Beyoncé**$103.07**4.5★5,262 rev](https://www.amazon.com/dp/B004NONBU0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**9 OCLOCK Beyond Heat Rush For Women Eau de Parfum 3.4 Fl. Oz. Long Lasting Womens Cologne Spray with Passionfruit Blood Orange Cherry Orchid Hibiscus Amber & Musk Notes**9 O'CLOCK**$13.95**0 rev2mo ago](https://www.amazon.com/dp/B0H2KCVDF2) [**A CENTER Beyond Heat Womens Perfume 3.4 Fl Oz Eau de Parfum | Long Lasting Peach Magnolia & Almond Fragrance | Sweet Gourmand Daily Use Gift for Her**A CENTER**$13.67**2 rev2mo ago](https://www.amazon.com/dp/B0H1VC6KWJ) [**META-BOSEM Beyond Heat Crush+Beyond Heat Rouge 2Pc Perfume Collection Fragrance for Women Eau de Parfum Natural Spray - Floral Scents (Pack of 2) Each 3.4 Fl Oz Total 6.80 Oz**META-BOSEM**$32.95**6 rev2y ago](https://www.amazon.com/dp/B0CHJB2587) [**Hybrid & Company Beyond Heat Feminine Essence Youthful Sensuous Truly Irresistible Scent Womens Perfume 3.4 Fl Oz**Hybrid & Company**$11.56**122 rev3y ago](https://www.amazon.com/dp/B0C1S2VT5Q) [**Hybrid & Company Beyond Heat Crush Unforgettable Warm Passion Sweet Tropical Vacation Scent Womens Perfume 3.4 Fl Oz**Hybrid & Company**$11.55**107 rev3y ago](https://www.amazon.com/dp/B0C1S46FML)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A CENTER Beyond Heat Womens Perfume 3.4 Fl Oz Eau de Parfum | Long Lasting Peach Magnolia & Almond Fragrance | Sweet Gourmand Daily Use Gift for Her**A CENTER**$13.67**4.0★**▲ 380%**](https://www.amazon.com/dp/B0H1VC6KWJ) [**9 OCLOCK Beyond Heat Rush For Women Eau de Parfum 3.4 Fl. Oz. Long Lasting Womens Cologne Spray with Passionfruit Blood Orange Cherry Orchid Hibiscus Amber & Musk Notes**9 O'CLOCK**$13.95**0.0★**▲ 372%**](https://www.amazon.com/dp/B0H2KCVDF2) [**Beyonce Heat Wild Orchid Eau De Parfums Spray for Women 1 Ounce**Beyoncé**$49.95**4.4★**▲ 365%**](https://www.amazon.com/dp/B00KRDSFC0) [**Beyonce Heat by Beyonce Eau De Parfum Spray 1.7 oz**Beyoncé**$95.26**4.4★**▲ 144%**](https://www.amazon.com/dp/B003NOHKGM) [**Beyonce Heat By Beyonce For Women Eau De Parfum Spray 3.4-Ounce / 100 Ml**Beyoncé**$182.88**4.3★**▲ 132%**](https://www.amazon.com/dp/B00CD8I0JU)
**~~View all trending →~~**
## **What buyers say about beyonce perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**75%
*“Fresh scent”*
**Value For Money**5%
*“Definitely worth the price”*
**Durability**4%
*“durable”*
**Quality-Overall**2%
*“Good Quality”*
**Size-Overall**2%
*“good size”*
**Gifting Purpose**1%
*“great gift for yourself or others”*
**Soft Feel**1%
*“Smooth”*
**Advertised Vs Actual Product**1%
*“Looks exactly as pictured”*
**Color**0%
*“Pretty”*
**Ease Of Use**0%
*“I'm normally very easy to please”*
### **What buyers complain about **
**Smell**72%
*“Chemical Smell”*
**Durability**3%
*“not lasting”*
**Alcohol Content**3%
*“Strong alcohol smell”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Value For Money**1%
*“WASTE OF MONEY”*
**Quality-Overall**1%
*“Garbage”*
**Strength**1%
*“Way too strong”*
**Leak-Proof**1%
*“The bottle also leaks”*
**Size-Overall**1%
*“I was worried the bottle would be small”*
**Allergies**1%
*“Highly allergic to this”*
### **Top return reasons **
**Smell**50%
**Size-Overall**33%
**Functionality-Overall**17%
## **Common questions**
- **Is beyonce perfume profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the beyonce perfume niche?**
- 9 brands and 65 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in beyonce perfume?**
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.0%.
- **When does demand for beyonce perfume peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the beyonce perfume niche?**
- Listings span $11.55–$182.88; the average listing price is $53.77 (sweet spot $15–$100). The average incumbent carries 2,634 reviews — the moat a new listing must climb.
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