---
title: "Better Than Sex Eyeliner — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/better-than-sex-eyeliner"
last_updated: "2026-08-09T15:22:58.921Z"
locale: en
meta:
description: "Niche score 46/100 · $151K/yr market · 61K searches/yr · $21.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $151K/yr market · 61K searches/yr · $21.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Better Than Sex Eyeliner — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **better than sex eyeliner**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 35Conversion 92Competition 0Returns 87Price range 95Avg price 92Brand share 0Review moat 31Quality gap 68
**Price range**
**Incredible****$16.37–$26.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$21.91**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$151K**
$151K/yr · 61K searches
**Review moat**
**Okay****3,393.8**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, better than sex eyeliner is a $151K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **better than sex eyeliner market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$131K–$175K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#383**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Too Faced79% - NARS11% - Yves Saint Laurent6% - URBAN DECAY4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +7.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/better-than-sex-eyeliner/trend)
## **Top better than sex eyeliner search terms**
- **better than sex eyeliner**19K/yr+11.8%15.3% conv. - **too faced eyeliner**14K/yr+15.9%6.4% conv. - **nars eyeliner**11K/yr-8.3%2.2% conv. - **ysl eyeliner**6K/yr+4.5%1.1% conv. - **two faced eyeliner**4K/yr+11.5%7.2% conv. - **better than sex eyeliner waterproof**3K/yr+37.7%15.0% conv. - **too faced better than sex eyeliner**2K/yr-3.9%16.3% conv. - **nars eyeliner pencil**3K/yr-11.9%3.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/better-than-sex-eyeliner/search-terms)
## **Top better than sex eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$30K40%$60K60%$91K80%$121K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Too Faced Better Than Sex Easy Glide Liquid Eyeliner | Flake & Waterproof Liquid Eyeliner For Intense Pigment 0.02 Fl Oz Black**Too Faced**$22.80**4.6★1,627 rev](https://www.amazon.com/dp/B07QT9LBWK) [2**Too Faced Killer Liner 36-Hour Gel Eyeliner Pencil | Long Lasting Waterproof Non-Flaking Eyeliner Pencil 0.04 Ounce Black**Too Faced**$22.97**4.4★818 rev](https://www.amazon.com/dp/B08W21ZBBS) [3**High Pigment Longwear Eyeliner - # Via Veneto - 1.1g/0.03oz**NARS**$20.62**4.1★29 rev](https://www.amazon.com/dp/B07YJTTPMK) [4**Yves Saint Laurent Dessin Du Regard Waterproof Eye Pencil No. 1 Noir Effronte 0.04 Ounce**Yves Saint Laurent**$26.77**4.3★115 rev](https://www.amazon.com/dp/B01ERCBRZI) [5**URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Perversion (Matte Blackest Black) - 0.04 oz**URBAN DECAY**$16.37**4.3★14,380 rev](https://www.amazon.com/dp/B006Z79SBE)
### **Newest**
by launch date
[**High Pigment Longwear Eyeliner - # Via Veneto - 1.1g/0.03oz**NARS**$20.62**29 rev5y ago](https://www.amazon.com/dp/B07YJTTPMK) [**Too Faced Killer Liner 36-Hour Gel Eyeliner Pencil | Long Lasting Waterproof Non-Flaking Eyeliner Pencil 0.04 Ounce Black**Too Faced**$22.97**818 rev5y ago](https://www.amazon.com/dp/B08W21ZBBS) [**Too Faced Better Than Sex Easy Glide Liquid Eyeliner | Flake & Waterproof Liquid Eyeliner For Intense Pigment 0.02 Fl Oz Black**Too Faced**$22.80**1,627 rev7y ago](https://www.amazon.com/dp/B07QT9LBWK) [**Yves Saint Laurent Dessin Du Regard Waterproof Eye Pencil No. 1 Noir Effronte 0.04 Ounce**Yves Saint Laurent**$26.77**115 rev10y ago](https://www.amazon.com/dp/B01ERCBRZI) [**URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Perversion (Matte Blackest Black) - 0.04 oz**URBAN DECAY**$16.37**14,380 rev14y ago](https://www.amazon.com/dp/B006Z79SBE)
### **Trending**
90-day click momentum
[**High Pigment Longwear Eyeliner - # Via Veneto - 1.1g/0.03oz**NARS**$20.62**4.1★**▲ 182%**](https://www.amazon.com/dp/B07YJTTPMK) [**Yves Saint Laurent Dessin Du Regard Waterproof Eye Pencil No. 1 Noir Effronte 0.04 Ounce**Yves Saint Laurent**$26.77**4.3★**▲ 57%**](https://www.amazon.com/dp/B01ERCBRZI) [**Too Faced Killer Liner 36-Hour Gel Eyeliner Pencil | Long Lasting Waterproof Non-Flaking Eyeliner Pencil 0.04 Ounce Black**Too Faced**$22.97**4.4★**— 0%**](https://www.amazon.com/dp/B08W21ZBBS) [**Too Faced Better Than Sex Easy Glide Liquid Eyeliner | Flake & Waterproof Liquid Eyeliner For Intense Pigment 0.02 Fl Oz Black**Too Faced**$22.80**4.6★**▼ 11%**](https://www.amazon.com/dp/B07QT9LBWK) [**URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Perversion (Matte Blackest Black) - 0.04 oz**URBAN DECAY**$16.37**4.3★**▼ 18%**](https://www.amazon.com/dp/B006Z79SBE)
## **What buyers say about better than sex eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“True smooth black”*
**Quality-Overall**10%
*“Overall, this is a reliable, high quality liquid eyeliner that delivers smooth application, strong pigment, and long-lasting wear”*
**Water Resistance**9%
*“💯 recommend waterproof”*
**Durability**9%
*“It holds up well through long days”*
**Soft Feel**9%
*“Goes on smooth”*
**Ease Of Application**7%
*“Good application”*
**Ease Of Use**7%
*“Easy to Use”*
**Value For Money**7%
*“Priced well”*
**Smudge Resistance**5%
*“No smearing or smudging or fading”*
**Moist/Dry**2%
*“Stays nice and wet and doesnt dry out like other brands”*
### **What buyers complain about **
**Value For Money**18%
*“Very expensive”*
**Smudge Resistance**15%
*“Still smudges”*
**Durability**15%
*“Breaks easily”*
**Color**7%
*“Its too dark”*
**Moist/Dry**7%
*“Dry and crumbly”*
**Water Resistance**7%
*“Not waterproof”*
**Quality-Overall**4%
*“Product itself is mediocre to underwhelming performance wise”*
**Hard Feel**4%
*“Not smooth”*
**Ease Of Use**3%
*“is impossible to use”*
**Texture/Consistency-Overall**2%
*“The texture of you face”*
### **Top return reasons **
**Color**18%
**Advertised Vs Actual Product**14%
**Moist/Dry**13%
**Functionality-Overall**10%
**Water Resistance**9%
**Durability**7%
**Defective Material/Parts**7%
**Product Condition**5%
**Value For Money**4%
**Quality-Overall**3%
## **Common questions**
- **Is better than sex eyeliner profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 5 tracked products. 90-day search growth is +7.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the better than sex eyeliner niche?**
- 4 brands and 45 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in better than sex eyeliner?**
- Top complaints mined from reviews: Value For Money, Smudge Resistance, Durability. The return rate is 1.4%.
- **When does demand for better than sex eyeliner peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the better than sex eyeliner niche?**
- Listings span $16.37–$26.77; the average listing price is $21.91 (sweet spot $15–$100). The average incumbent carries 3,394 reviews — the moat a new listing must climb.
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