---
title: "Best Overnight Face Moisturizer — $8.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/best-overnight-face-moisturizer"
last_updated: "2026-08-09T16:20:47.308Z"
locale: en
meta:
description: "Niche score 62/100 · $8.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $8.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Best Overnight Face Moisturizer — $8.1M/yr Amazon US Niche (2026) - Flapen"
---
# **best overnight face moisturizer**
**Worth a look**
Shows a $8.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 25Conversion 89Competition 86Returns 97Price range 71Avg price 84Brand share 0Review moat 22Quality gap 30
**Market size**
**Incredible****$8.1M**
$8.1M/yr · 4.1M searches
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Avg price**
**Great****$18.78**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.08–$36.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,142.3**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, best overnight face moisturizer is a $8.1M/yr Amazon United States market (4.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **best overnight face moisturizer market data**
- **Units sold / yr**
- **400K–500K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$7.5M–$9.4M**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#175**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **120 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**5 **—flat
**Sellers**
**267**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 67%
**Open market**
**0%**
- Olay69% - Cetaphil28% - Procter & Gamble1% - L'Oreal Paris1% - OLAY Complete1%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -0.9% search growth over the last 90 days.
175K125KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/best-overnight-face-moisturizer/trend)
## **Top best overnight face moisturizer search terms**
- **olay**841K/yr+7.1%3.6% conv. - **oil of olay face moisturizer**677K/yr-7.4%11.2% conv. - **olay face moisturizer**659K/yr+3.5%9.2% conv. - **oil of olay**550K/yr-11.6%7.4% conv. - **cetaphil face moisturizer**505K/yr-19.9%13.6% conv. - **cetaphil sunscreen**142K/yr+45.9%8.8% conv. - **cetaphil moisturizer**119K/yr+5.6%10.9% conv. - **olay moisturizer**86K/yr+2.2%5.7% conv. - **olay face cream**78K/yr-5.7%5.9% conv. - **cetaphil daily facial moisturizer**55K/yr+4.6%16.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/best-overnight-face-moisturizer/search-terms)
## **Top best overnight face moisturizer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$161K4%$323K6%$484K8%$645K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Olay Face Moisturizer Complete with Sunscreen SPF 15 Daily Facial Lotion for Normal Skin Lightweight Hydrating Broad Spectrum Sun Protection - Vitamin C E and Niacinamide - 6 Oz 2 Pack**Olay**$21.81**4.6★9,224 rev](https://www.amazon.com/dp/B001G7PMYA) [2**Olay Face Moisturizer Regenerist Micro-Sculpting Cream for Women Fragrance-Free - Anti-Aging Anti-Wrinkle Firming Skin Care - Triple Collagen Cream Peptide Hyaluronic Acid Niacinamide 1.7oz**Olay**$23.02**4.6★24,119 rev](https://www.amazon.com/dp/B007M81B4M) [3**Olay Complete+ Face Moisturizer with Sunscreen SPF 40 For Sensitive Skin Broad Spectrum Sun Protection Fragrence-Free - No White Cast on All Tones Nourishes Moisture Barrier - Ceramides 6 Oz**Olay**$15.91**4.4★2,796 rev](https://www.amazon.com/dp/B0CPL24B5X) [4**Cetaphil Face Moisturizer Daily Oil Free Facial Moisturizer with SPF 35 For Dry or Oily Combination Sensitive Skin Fragrance Free Face Lotion**Cetaphil**$11.91**4.5★13,753 rev](https://www.amazon.com/dp/B08LR42YZG) [5**Olay Face Moisturizer Complete All Day Moisturizer With Sunscreen Broad Spectrum SPF 15 - Sensitive 4 fl. Oz 1 unit**Olay**$10.98**4.7★5,880 rev](https://www.amazon.com/dp/B000052YQ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olay Face Moisturizer Regenerist Micro-Sculpting Cream for Women Fragrance-Free - Anti-Aging Anti-Wrinkle Firming Skin Care - Triple Collagen Cream Peptide Hyaluronic Acid Niacinamide 2.6oz**Olay**$29.20**24,119 rev4mo ago](https://www.amazon.com/dp/B0G884W3FQ) [**Olay Face Moisturizer Complete with Sunscreen SPF 30 Fragrance-Free for Sensistive Skin Broad Spectrum Sun Protection Long-Lasting Hydration Non-Comedogenic - Vitamin E & Aloe - 2.5 Oz - 2 Pack**Olay**$27.50**4,200 rev8mo ago](https://www.amazon.com/dp/B001F51TDG) [**Olay Body Lotion for Women Tone Enhancing with AHA Serum Visibly Reduce Discolored Skin 24hr Moisture & Hydration Fast Absorbing Formula Vitamin B3 Complex For All Skin Types 17 fl oz**Olay**$11.05**14,139 rev11mo ago](https://www.amazon.com/dp/B0FHJ74M5T) [**Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz**Olay**$12.61**14,139 rev11mo ago](https://www.amazon.com/dp/B0F1DNMVF1) [**Olay Super Cream with Sunscreen SPF 30 Lightweight Face Moisturizer with Sun Protection 5-in-1 Skin Care Benefits - Hydrating Brightening Firming - Niacinamide Vitamin C Collagen Peptide 1.7 oz**Olay**$31.63**4,716 rev1y ago](https://www.amazon.com/dp/B0DHWFWSVF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Olay Face Moisturizer Regenerist Micro-Sculpting Cream for Women Fragrance-Free - Anti-Aging Anti-Wrinkle Firming Skin Care - Triple Collagen Cream Peptide Hyaluronic Acid Niacinamide 2.6oz**Olay**$29.20**4.6★**▲ 251%**](https://www.amazon.com/dp/B0G884W3FQ) [**Olay Body Lotion for Women Tone Enhancing with AHA Serum Visibly Reduce Discolored Skin 24hr Moisture & Hydration Fast Absorbing Formula Vitamin B3 Complex For All Skin Types 17 fl oz**Olay**$11.05**4.6★**▲ 89%**](https://www.amazon.com/dp/B0FHJ74M5T) [**CETAPHIL Sheer Mineral Sunscreen Lotion for Face & Body 3 fl oz 100% Mineral UVA/UVB Filters: Zinc Oxide & Titanium Dioxide Broad Spectrum SPF 50 For Sensitive Skin Dermatologist Recommended Brand**Cetaphil**$10.92**3.9★**▲ 79%**](https://www.amazon.com/dp/B09RQBBMX8) [**Olay Complete+ Face Moisturizer with Sunscreen SPF 40 For Sensitive Skin Broad Spectrum Sun Protection Fragrence-Free - No White Cast on All Tones Nourishes Moisture Barrier - Ceramides 6 Oz**Olay**$15.91**4.4★**▲ 46%**](https://www.amazon.com/dp/B0CPL24B5X) [**Olay Face Moisturizer Active Hydrating Beauty Moisturizing Lotion 6 fl oz**Olay**$11.12**4.7★**▲ 43%**](https://www.amazon.com/dp/B00HZ6UOQ2)
**~~View all trending →~~**
## **What buyers say about best overnight face moisturizer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**18%
*“Amazing moisturizer”*
**Quality-Overall**10%
*“Best quality”*
**Soft Feel**10%
*“Leaves your face so soft”*
**Smell**9%
*“Clean smell”*
**Suitability Combination Skin**8%
*“GREAT FOR ALL TYPES OF SENSITIVE SKIN”*
**Value For Money**6%
*“Great Deal”*
**Suitability Dry Skin**5%
*“Really helps my dry skin”*
**Absorbency**3%
*“easily absorbed”*
**Weight Light**2%
*“This is a nice lightweight”*
**Efficiency**2%
*“It works very well”*
### **What buyers complain about **
**Allergies**9%
*“Allergic reaction”*
**Smell**9%
*“Chemical smell”*
**Moist/Dry**7%
*“Too dry”*
**Thickness**4%
*“The product is thicker than I anticipated”*
**Value For Money**4%
*“Costs too much”*
**Motor Power**3%
*“Bad pump”*
**Color**3%
*“The color is too light”*
**Skin Health**3%
*“Burned my face”*
**Oily/Greasy**3%
*“Very oily”*
**Functionality-Overall**3%
*“Not effective”*
### **Top return reasons **
**Motor Power**11%
**Smell**11%
**Advertised Vs Actual Product**11%
**Moist/Dry**9%
**Leak-Proof**6%
**Product Condition**5%
**Value For Money**5%
**Size-Overall**5%
**Functionality-Overall**4%
**Suitability Dry Skin**3%
## **Common questions**
- **Is best overnight face moisturizer profitable to sell on Amazon United States?**
- The niche generates $8.1M/yr across 64 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the best overnight face moisturizer niche?**
- 5 brands and 267 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in best overnight face moisturizer?**
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.7%.
- **When does demand for best overnight face moisturizer peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the best overnight face moisturizer niche?**
- Listings span $6.08–$36.54; the average listing price is $18.78 (sweet spot $15–$100). The average incumbent carries 10,142 reviews — the moat a new listing must climb.
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