---
title: "Berry Blush — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/berry-blush"
last_updated: "2026-08-09T14:19:35.185Z"
locale: en
meta:
description: "Niche score 51/100 · $54K/yr market · 130K searches/yr · $11.78 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $54K/yr market · 130K searches/yr · $11.78 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Berry Blush — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **berry blush**
**Worth a look**
Shows low returns (1.0%), but a small market ($54K/yr) keeps it on the watch list.
Market size 13Growth 19Conversion 44Competition 82Returns 95Price range 58Avg price 48Brand share 84Review moat 22Quality gap 48
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Good****$4.30–$29.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.78**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****8,645.3**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$54K**
$54K/yr · 130K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, berry blush is a $54K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **berry blush market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$59K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**144**
**Top-5 brand share**
**51%**
Top 20: 97%
**Top-5 click share**
**33%**
Top 20: 78%
**Open market**
**42%**
- e.l.f.14% - MAC13% - COVERGIRL10% - NYX PROFESSIONAL MAKEUP8% - MAYBELLINE7% - Black Radiance7%
## **Demand**
Weekly Amazon search volume, last 24 weeks — -11.9% search growth over the last 90 days.
3K2KFeb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/berry-blush/trend)
## **Top berry blush search terms**
- **berry blush**41K/yr-18.1%2.5% conv. - **plum blush**32K/yr-13.6%3.7% conv. - **dark blush**16K/yr-18.3%2.6% conv. - **burgundy blush**13K/yr+15.3%2.6% conv. - **mac film noir blush**10K/yr+25.6%4.7% conv. - **dark red blush**8K/yr-17.7%1.5% conv. - **plum blush for cheeks**7K/yr-31.9%4.9% conv. - **film noir blush**4K/yr-4.3%4.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/berry-blush/search-terms)
## **Top berry blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAC Powder Blush 6g - Film Noir**MAC**$29.76**4.8★77 rev](https://www.amazon.com/dp/B012H29DTW) [2**essence | Soft Touch Bouncy Blush | Lightweight Buildable Cream to Powder Blush | Long-Lasting Natural Flush | Vegan & Cruelty-Free Makeup (40 Roses in Berry)**Essence Cosmetics**$5.67**4.3★941 rev](https://www.amazon.com/dp/B0FKBZRGGK) [3**Rimmel London Maxi - 005 Rendez-Vous - Blush Powder Lightweight Highly Pigmented Blendable 0.31oz**Rimmel**$4.81**4.5★11,585 rev](https://www.amazon.com/dp/B07D7BVFH1) [4**NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Fade and Transfer-Resistant Blush Up to 12HR Make Up Wear Vegan Formula - Back And Butta**NYX PROFESSIONAL MAKEUP**$9.73**4.6★12,326 rev](https://www.amazon.com/dp/B0CZ5HV1LB) [5**LYBHDAFA Berry Blush Powder Blush for Cheeks with Brush Matte Blush Palette Blush Powder Face Blusher Natural Blendable Formula Silky Lightweight Makeup Blush Rubores de Maquillaje 006#**LYBHDAFA**$6.82**4.2★261 rev](https://www.amazon.com/dp/B0DMWB3HP6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Twilight Berry 1 Count**MAYBELLINE**$7.80**764 rev6mo ago](https://www.amazon.com/dp/B0FSSSQ5DT) [**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 255 Midnight Plum (Bright Deep Berry)**COVERGIRL**$10.01**1,859 rev7mo ago](https://www.amazon.com/dp/B0FN4RDX71) [**COVERGIRL TruBlend Skin Enhancer Baked Luminous Blush with Hyaluronic Acid & White Rose Extract Blends Seamlessly - 430 Berry Punch (Berry with Fuchsia Swirls)**COVERGIRL**$9.62**1,703 rev7mo ago](https://www.amazon.com/dp/B0FJNVTX1Q) [**essence | Soft Touch Bouncy Blush | Lightweight Buildable Cream to Powder Blush | Long-Lasting Natural Flush | Vegan & Cruelty-Free Makeup (40 Roses in Berry)**Essence Cosmetics**$5.67**941 rev8mo ago](https://www.amazon.com/dp/B0FKBZRGGK) [**Summer Fridays Blush Butter Balm - Skincare-Infused Hydrating Cream Blush with Hyaluronic Acid Ceramides & Shea Butter for a Dewy Flush of Color - Cheek and Lip Tint - Berry Spritz (0.14 Oz)**Summer Fridays**$25.01**148 rev10mo ago](https://www.amazon.com/dp/B0FN93KL5Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**essence | Soft Touch Bouncy Blush | Lightweight Buildable Cream to Powder Blush | Long-Lasting Natural Flush | Vegan & Cruelty-Free Makeup (40 Roses in Berry)**Essence Cosmetics**$5.67**4.3★**▲ 173%**](https://www.amazon.com/dp/B0FKBZRGGK) [**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 255 Midnight Plum (Bright Deep Berry)**COVERGIRL**$10.01**4.1★**▲ 151%**](https://www.amazon.com/dp/B0FN4RDX71) [**Summer Fridays Blush Butter Balm - Skincare-Infused Hydrating Cream Blush with Hyaluronic Acid Ceramides & Shea Butter for a Dewy Flush of Color - Cheek and Lip Tint - Berry Spritz (0.14 Oz)**Summer Fridays**$25.01**4.6★**▲ 136%**](https://www.amazon.com/dp/B0FN93KL5Z) [**Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Twilight Berry 1 Count**MAYBELLINE**$7.80**4.6★**▲ 85%**](https://www.amazon.com/dp/B0FSSSQ5DT) [**CATKIN Cheek Powder Blush Baked Pink Makeup Blusher Creamy Light Weight Long Lasting Natural flush Finish10g (C09 Midnight)**Catkin**$12.20**4.5★**▲ 80%**](https://www.amazon.com/dp/B0DFPH3QKF)
**~~View all trending →~~**
## **What buyers say about berry blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Gorgeous shade”*
**Quality-Overall**7%
*“Excellent Product”*
**Value For Money**7%
*“Excellent value”*
**Soft Feel**5%
*“goes smooth on skin”*
**Durability**5%
*“Great product stays on all day”*
**Suitability Combination Skin**5%
*“It feels nice on the skin”*
**Ease Of Application**4%
*“Smooth application”*
**Ease Of Use**2%
*“Easy to put on”*
**Texture/Consistency-Overall**2%
*“Great texture”*
**Weight Light**2%
*“The lightweight”*
### **What buyers complain about **
**Color**20%
*“Darker than expected”*
**Moist/Dry**8%
*“A bit dry”*
**Durability**7%
*“I guess it easily breaks”*
**Smell**6%
*“Bad Smell”*
**Stain Resistance**4%
*“Stain”*
**Value For Money**2%
*“is so expensive”*
**Dilute/Watery**2%
*“Too watery”*
**Size-Overall**1%
*“And it's way bigger than I expected”*
**Ease Of Application**1%
*“Hard to apply”*
**Quality-Overall**1%
*“GARBAGE”*
### **Top return reasons **
**Color**64%
**Advertised Vs Actual Product**9%
**Product Condition**3%
**Functionality-Overall**2%
**Brightness/Shine/Glow**2%
**Defective Material/Parts**2%
**Texture/Consistency-Overall**2%
**Moist/Dry**2%
**Adhesion/Stickiness**1%
**Value For Money**1%
## **Common questions**
- **Is berry blush profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 44 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the berry blush niche?**
- 25 brands and 144 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in berry blush?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.0%.
- **What does it cost to enter the berry blush niche?**
- Listings span $4.30–$29.76; the average listing price is $11.78 (sweet spot $15–$100). The average incumbent carries 8,645 reviews — the moat a new listing must climb.
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