---
title: "Bergamot Deodorant — $989K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bergamot-deodorant"
last_updated: "2026-08-09T12:14:22.846Z"
locale: en
meta:
description: "Niche score 61/100 · $989K/yr market · 392K searches/yr · $19.40 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $989K/yr market · 392K searches/yr · $19.40 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Bergamot Deodorant — $989K/yr Amazon US Niche (2026) - Flapen"
---
# **bergamot deodorant**
**Launch it**
A $989K/yr market growing +14.2% this quarter with returns at 0.8% — clears our launch bar.
Market size 77Growth 43Conversion 96Competition 46Returns 96Price range 83Avg price 86Brand share 0Review moat 34Quality gap 65
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.40**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.24–$63.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$989K**
$989K/yr · 392K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+14.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,122.8**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bergamot deodorant is a $989K/yr Amazon United States market (392K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 61/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bergamot deodorant market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.2M–$1.6M**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**64**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**0%**
- Cremo51% - Old Spice32% - Salt & Stone16%
## **Demand**
Weekly Amazon search volume, last 15 weeks — +14.2% search growth over the last 90 days.
10K6KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bergamot-deodorant/trend)
## **Top bergamot deodorant search terms**
- **cremo deodorant for men**110K/yr+43.6%14.9% conv. - **old spice captain**50K/yr+12.8%11.8% conv. - **salt and stone bergamot and hinoki**38K/yr+19.3%8.5% conv. - **old spice captain deodorant**31K/yr+21.0%17.3% conv. - **cremo deodorant**50K/yr-33.2%10.7% conv. - **salt and stone bergamot**14K/yr+8.4%9.2% conv. - **old spice deodorant for men captain**11K/yr+23.4%14.9% conv. - **old spice deodorant captain**11K/yr+14.6%15.4% conv. - **bergamot and hinoki**8K/yr+37.9%4.9% conv. - **old spice captain antiperspirant**10K/yr-15.9%5.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bergamot-deodorant/search-terms)
## **Top bergamot deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$49K10%$99K15%$148K20%$198K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old Spice Aluminum Free Deodorant for Men 24/7 Odor Protection & Signature Scent Control 24/7 Freshness & Lasting Scent Captain with Bergamot Scent 3.0 oz (Pack of 2)**Old Spice**$13.22**4.7★1,675 rev](https://www.amazon.com/dp/B0D33ZJQYW) [2**Cremo Italian Bergamot Aluminum Free Deodorant for Men 48-hour Long Lasting Odor Protection 2.65oz**Cremo**$9.10**4.2★1,570 rev](https://www.amazon.com/dp/B0DGVPVKQ6) [3**Cremo Palo Santo Aluminum Free Deodorant for Men 48-hour Long Lasting Odor Protection 2.65oz**Cremo**$8.96**4.2★1,570 rev](https://www.amazon.com/dp/B0DGVP6VVN) [4**Cremo Italian Bergamot Antiperspirant & Deodorant for Men 48-hour Sweat and Odor Protection 2.65oz**Cremo**$9.09**4.2★2,416 rev](https://www.amazon.com/dp/B0DGVCR73H) [5**Old Spice Aluminum Free Deodorant for Men 24/7 Odor Protection 24/7 Freshness & Lasting Scent Captain with Bergamot Scent 3.0 oz**Old Spice**$6.58**4.5★4,559 rev](https://www.amazon.com/dp/B077Y97R69)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cremo Spice & Black Vanilla Antiperspirant & Deodorant for Men 48-hour Sweat and Odor Protection 2.65oz**Cremo**$9.36**2,416 rev8mo ago](https://www.amazon.com/dp/B0FY7B62VC) [**Cremo Casked Vanilla Antiperspirant & Deodorant for Men 48-hour Sweat and Odor Protection 2.65oz**Cremo**$10.09**2,416 rev8mo ago](https://www.amazon.com/dp/B0FY794V4C) [**Salt & Stone Body Cream | Hydrating Formula with Seaweed Extracts Spirulina & Squalane | Deep Hydration Skin Barrier Support & Healthy Glow | For all Skin Types | Bergamot & Hinoki 6.7 fl oz**Salt & Stone**$40.31**541 rev10mo ago](https://www.amazon.com/dp/B0FJVNQDFQ) [**Salt & Stone Signature Scent Duo Set | 48 Hour Aluminum-Free Deodorant & Hydrating Body Mist | Skincare-Infused Deodorant & Body Spray | Bergamot & Hinoki**Salt & Stone**$63.64**133 rev12mo ago](https://www.amazon.com/dp/B0FJ2WKPPV) [**Cremo Italian Bergamot Aluminum Free Deodorant for Men 48-hour Long Lasting Odor Protection 2.65oz**Cremo**$9.10**1,570 rev1y ago](https://www.amazon.com/dp/B0DGVPVKQ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cremo Casked Vanilla Antiperspirant & Deodorant for Men 48-hour Sweat and Odor Protection 2.65oz**Cremo**$10.09**4.2★**▲ 111%**](https://www.amazon.com/dp/B0FY794V4C) [**Cremo Spice & Black Vanilla Antiperspirant & Deodorant for Men 48-hour Sweat and Odor Protection 2.65oz**Cremo**$9.36**4.2★**▲ 100%**](https://www.amazon.com/dp/B0FY7B62VC) [**Cremo Palo Santo Aluminum Free Deodorant for Men 48-hour Long Lasting Odor Protection 2.65oz**Cremo**$8.96**4.2★**▲ 38%**](https://www.amazon.com/dp/B0DGVP6VVN) [**Salt & Stone Signature Scent Duo Set | 48 Hour Aluminum-Free Deodorant & Hydrating Body Mist | Skincare-Infused Deodorant & Body Spray | Bergamot & Hinoki**Salt & Stone**$63.64**4.4★**▲ 35%**](https://www.amazon.com/dp/B0FJ2WKPPV) [**Salt & Stone Body Lotion for Women & Men | Bergamot & Hinoki | Hydrates Nourishes & Softens Skin | Restores Dry Skin | Fast-Absorbing | Cruelty-Free & Vegan | 3.4 fl oz**Salt & Stone**$19.21**4.2★**▲ 18%**](https://www.amazon.com/dp/B0CS6PZHG3)
**~~View all trending →~~**
## **What buyers say about bergamot deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**56%
*“Smells clean”*
**Quality-Overall**6%
*“The quality is consistent, and you can tell they pay attention to both performance and scent sophistication”*
**Value For Money**3%
*“Definitely worth the price”*
**Soft Feel**2%
*“My skin feels so soft”*
**Durability**2%
*“lasts all day”*
**Moist/Dry**2%
*“it's an effective moisturizer”*
**Allergies**2%
*“no irritation”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Cleansing**1%
*“Clean”*
**Ease Of Application**1%
*“Applies good”*
### **What buyers complain about **
**Smell**31%
*“Smell weird”*
**Value For Money**9%
*“A little expensive”*
**Durability**6%
*“Lasted too short”*
**Allergies**5%
*“Allergic reaction”*
**Functionality-Overall**3%
*“not effective”*
**Moist/Dry**2%
*“Too dry”*
**Size-Overall**2%
*“These are very small canisters”*
**Ease Of Cleaning**1%
*“a bit messy”*
**Quality-Overall**1%
*“not exceptional performance”*
**Stain Resistance**1%
*“Stains shirts”*
### **Top return reasons **
**Smell**59%
**Advertised Vs Actual Product**8%
**Functionality-Overall**6%
**Product Condition**4%
**Leak-Proof**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Motor Power**2%
**Size-Overall**1%
**Stain Resistance**1%
## **Common questions**
- **Is bergamot deodorant profitable to sell on Amazon United States?**
- The niche generates $989K/yr across 20 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Launch it (61/100).
- **How competitive is the bergamot deodorant niche?**
- 3 brands and 64 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bergamot deodorant?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.8%.
- **What does it cost to enter the bergamot deodorant niche?**
- Listings span $6.24–$63.64; the average listing price is $19.40 (sweet spot $15–$100). The average incumbent carries 3,123 reviews — the moat a new listing must climb.
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