---
title: "Benzyl Benzoate — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/benzyl-benzoate"
last_updated: "2026-08-09T15:29:13.474Z"
locale: en
meta:
description: "Niche score 45/100 · $88K/yr market · 51K searches/yr · $19.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $88K/yr market · 51K searches/yr · $19.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Benzyl Benzoate — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **benzyl benzoate**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 20Conversion 82Competition 21Returns 98Price range 77Avg price 87Brand share 7Review moat 78Quality gap 50
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.77**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****446**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.97–$39.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$88K**
$88K/yr · 51K searches
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-10.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, benzyl benzoate is a $88K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **benzyl benzoate market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$59K–$79K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#311**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**1%**
- Plant Guru62% - Sturelehub18% - CCS CONSOLIDATED CHEMICAL & SOLVENTS12% - Aroma Depot3% - FLYLEAF2% - Naturasil1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.
1K750Prime Day '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/benzyl-benzoate/trend)
## **Top benzyl benzoate search terms**
- **benzyl benzoate**28K/yr-6.6%7.8% conv. - **benzoato de bencilo**6K/yr-25.3%2.1% conv. - **benzyl benzoate for scabies**6K/yr+4.0%2.1% conv. - **benzoyl benzoate**3K/yr+23.5%9.6% conv. - **benzyl benzoate lotion**4K/yr-9.8%2.9% conv. - **benzyl benzoate cream**3K/yr-38.3%0.9% conv. - **25 percent benzyl benzoate lotion**2K/yr-46.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/benzyl-benzoate/search-terms)
## **Top benzyl benzoate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$26K40%$35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Benzyl Benzoate USP Grade Liquid 8 fl. oz. - Great for Fragrance/Aroma Compounds Cosmetics Hair & Scalp Products.**Plant Guru**$10.08**4.4★222 rev](https://www.amazon.com/dp/B0B6WKLCJK) [2**Benzyl Benzoate 1000ml Benzyl Benzoate for Fragrance And Cosmetics Hair And Scalp Products**Sturelehub**$21.70**4.1★51 rev](https://www.amazon.com/dp/B0D6R77S7J) [3**Benzyl Benzoate USP Grade Liquid 16 fl. oz. - Great for Fragrance/Aroma Compounds Cosmetics Hair & Scalp Products.**Plant Guru**$15.56**4.6★218 rev](https://www.amazon.com/dp/B0B6WLTN8B) [4**Benzyl Benzoate USP Grade Liquid 4 fl. oz. - Great for Fragrance/Aroma Compounds Cosmetics Hair & Scalp Products.**Plant Guru**$7.97**4.3★120 rev](https://www.amazon.com/dp/B0B6T94N1H) [5**Benzyl Benzoate - USP Grade Perfect for Cosmetics Hair & Scalp Products - 250mL (8 Fl Oz)**CCS CONSOLIDATED CHEMICAL & SOLVENTS**$17.07**4.4★304 rev](https://www.amazon.com/dp/B013IHLVEK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Folliculitis Treatment Cream - 5% Benzoyl Peroxide & Tea Tree Oil for Scalp Bumps Razor Burn & Body Breakouts - Fast Acting & Effective Itch Relief - 100g/3.53oz**FLYLEAF**$29.41**85 rev3mo ago](https://www.amazon.com/dp/B0GV3WVSDZ) [**Benzyl Benzoate USP Grade Liquid Half Gallon 4.65 lbs. Bulk - Great for Fragrance/Aroma Compounds Cosmetics Hair & Scalp Products.**Plant Guru**$30.72**11 rev1y ago](https://www.amazon.com/dp/B0F5CF7CKH) [**Benzyl Benzoate USP Grade Liquid 8 fl oz High Purity Multipurpose Solvent & Fragrance Fixative for DIY Cosmetic & Crafting Use**Aroma Depot**$10.68**9 rev1y ago](https://www.amazon.com/dp/B0DNXXB9SH) [**Benzyl Benzoate USP Grade Liquid 32 fl oz High Purity Multipurpose Solvent & Fragrance Fixative for DIY Cosmetic & Crafting Use**Aroma Depot**$26.44**5 rev1y ago](https://www.amazon.com/dp/B0DNXT82XY) [**Benzyl Benzoate 1000ml Benzyl Benzoate for Fragrance And Cosmetics Hair And Scalp Products**Sturelehub**$21.70**51 rev2y ago](https://www.amazon.com/dp/B0D6R77S7J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Folliculitis Treatment Cream - 5% Benzoyl Peroxide & Tea Tree Oil for Scalp Bumps Razor Burn & Body Breakouts - Fast Acting & Effective Itch Relief - 100g/3.53oz**FLYLEAF**$29.41**4.6★**▲ 333%**](https://www.amazon.com/dp/B0GV3WVSDZ) [**Benzyl Benzoate USP Grade Liquid Half Gallon 4.65 lbs. Bulk - Great for Fragrance/Aroma Compounds Cosmetics Hair & Scalp Products.**Plant Guru**$30.72**5.0★**▲ 63%**](https://www.amazon.com/dp/B0F5CF7CKH) [**Benzyl Benzoate USP Grade Liquid 8 fl. oz. - Great for Fragrance/Aroma Compounds Cosmetics Hair & Scalp Products.**Plant Guru**$10.08**4.4★**▲ 34%**](https://www.amazon.com/dp/B0B6WKLCJK) [**Benzyl Benzoate USP Grade Liquid 32 fl oz High Purity Multipurpose Solvent & Fragrance Fixative for DIY Cosmetic & Crafting Use**Aroma Depot**$26.44**5.0★**▲ 20%**](https://www.amazon.com/dp/B0DNXT82XY) [**Benzyl Benzoate 1000ml Benzyl Benzoate for Fragrance And Cosmetics Hair And Scalp Products**Sturelehub**$21.70**4.1★**— 10%**](https://www.amazon.com/dp/B0D6R77S7J)
**~~View all trending →~~**
## **What buyers say about benzyl benzoate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Allergies**15%
*“It helps reduce redness, irritation, and bumps while keeping my skin feeling clean and refreshed”*
**Advertised Vs Actual Product**9%
*“worked better than expected”*
**Value For Money**9%
*“worth the price”*
**Suitability Combination Skin**7%
*“With consistent use, I noticed a visible improvement in the appearance of my skin”*
**Efficiency**6%
*“It is effective”*
**Ease Of Application**5%
*“I applied every morning”*
**Absorbency**5%
*“absorbs well”*
**Itch Relief**5%
*“Im big on all natural remedies so we tried this and after showing at night and in morning she started to itch less and less redness”*
**Ease Of Use**3%
*“easy to use”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions were easy to follow”*
### **What buyers complain about **
**Functionality-Overall**20%
*“It never worked”*
**Allergies**15%
*“itching I used to have frequently”*
**Ingredients-Overall**7%
*“I really need to be compensated for my ruined perfume ingredient”*
**Safety Standards**5%
*“along with no safety cap”*
**Skin Health**5%
*“It burned my skin”*
**Moist/Dry**5%
*“It didn't hydrate, soothe, or clear up a single bump or patch of irritated skin”*
**Smell**5%
*“will leave a sulfur smell that can last for some time even on your clothes after many washes”*
**Advertised Vs Actual Product**5%
*“Don't let the product description fool you”*
**Product Condition**4%
*“Looks used”*
**Instructions/User Manual/Troubleshooting**4%
*“No directions”*
### **Top return reasons **
**Functionality-Overall**22%
**Product Condition**20%
**Advertised Vs Actual Product**11%
**Leak-Proof**7%
**Size-Overall**5%
**Skin Health**4%
**Smell**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Suitability Combination Skin**3%
## **Common questions**
- **Is benzyl benzoate profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the benzyl benzoate niche?**
- 7 brands and 26 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in benzyl benzoate?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Ingredients-Overall. The return rate is 0.5%.
- **When does demand for benzyl benzoate peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the benzyl benzoate niche?**
- Listings span $7.97–$39.92; the average listing price is $19.77 (sweet spot $15–$100). The average incumbent carries 446 reviews — the moat a new listing must climb.
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