---
title: "Benzyl Alcohol — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/benzyl-alcohol"
last_updated: "2026-08-09T16:44:45.387Z"
locale: en
meta:
description: "Niche score 59/100 · $124K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $124K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Benzyl Alcohol — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **benzyl alcohol**
**Worth a look**
Shows a thin review moat (74 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 61Conversion 67Competition 43Returns 96Price range 82Avg price 94Brand share 15Review moat 96Quality gap 73
**Review moat**
**Incredible****74.05**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.97–$51.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+37.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$124K**
$124K/yr · 91K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, benzyl alcohol is a $124K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **benzyl alcohol market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$113K–$136K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#277**
- **Page quality**
- **0%**
- **Prime**
- **48%**
- **Sponsored**
- **62%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**4%**
- Plant Guru36% - CCS CONSOLIDATED CHEMICAL & SOLVENTS23% - REVOLVE CHEM22% - Sturelehub8% - Future Chemical4% - ChemCenter2% - Open — no brand owns it (3 brands, 4%)
## **Top benzyl alcohol search terms**
- **benzyl alcohol**35K/yr+104.0%3.2% conv. - **benzyl benzoate**28K/yr-6.6%7.8% conv. - **benzoyl alcohol**4K/yr+145.5%3.1% conv. - **benzoato de bencilo**6K/yr-25.3%2.1% conv. - **benzyl benzoate for scabies**6K/yr+4.0%2.1% conv. - **benzoyl benzoate**3K/yr+23.5%9.6% conv. - **benzyl benzoate lotion**4K/yr-9.8%2.3% conv. - **benzyl benzoate cream**3K/yr-38.3%0.9% conv. - **25 percent benzyl benzoate lotion**2K/yr-46.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/benzyl-alcohol/search-terms)
## **Top benzyl alcohol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$19K20%$25K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Benzyl Benzoate USP Grade Liquid 8 fl. oz. - Great for Fragrance/Aroma Compounds Cosmetics Hair & Scalp Products.**Plant Guru**$10.08**4.4★222 rev](https://www.amazon.com/dp/B0B6WKLCJK) [2**Benzyl Alcohol 99.9% Pure - Premium-Quality Industrial and Laboratory Grade Solvent (100mL (3.3 Fl Oz))**CCS CONSOLIDATED CHEMICAL & SOLVENTS**$12.98**4.3★72 rev](https://www.amazon.com/dp/B00HKAVEGC) [3**REVOLVE CHEM Benzyl Alcohol 8 oz Premium Pure Solvent Liquid Base**REVOLVE CHEM**$22.53**4.6★7 rev](https://www.amazon.com/dp/B0FX5SDWK2) [4**REVOLVE CHEM Benzyl Alcohol 8 oz Premium Pure Solvent Liquid Base**REVOLVE CHEM**$17.16**3.6★4 rev](https://www.amazon.com/dp/B0GTWFX259) [5**Benzyl Benzoate 1000ml Benzyl Benzoate for Fragrance And Cosmetics Hair And Scalp Products**Sturelehub**$21.70**4.1★51 rev](https://www.amazon.com/dp/B0D6R77S7J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Folliculitis Treatment Cream - 5% Benzoyl Peroxide & Tea Tree Oil for Scalp Bumps Razor Burn & Body Breakouts - Fast Acting & Effective Itch Relief - 100g/3.53oz**FLYLEAF**$29.41**85 rev3mo ago](https://www.amazon.com/dp/B0GV3WVSDZ) [**REVOLVE CHEM Benzyl Alcohol 8 oz Premium Pure Solvent Liquid Base**REVOLVE CHEM**$17.16**4 rev3mo ago](https://www.amazon.com/dp/B0GTWFX259) [**REVOLVE CHEM Benzyl Alcohol 8 oz High Purity USP Solvent in Sterile Glass Bottle (2 Pack)**REVOLVE CHEM**$43.17**7 rev3mo ago](https://www.amazon.com/dp/B0GTWL5QGS) [**REVOLVE CHEM Benzyl Alcohol 8 oz Premium Pure Solvent Liquid Base**REVOLVE CHEM**$22.53**7 rev8mo ago](https://www.amazon.com/dp/B0FX5SDWK2) [**Benzyl Alcohol 99.9% Pure Multi-Purpose Industrial Grade Solvent & Preservative 1 LTR / 33.81 Oz Bottle Industrial & Cosmetic Applications High Purity Benzyl Alcohol by Talsen Chemicals**Talsen Chemicals**$28.91**5 rev1y ago](https://www.amazon.com/dp/B0F8DDF59D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**REVOLVE CHEM Benzyl Alcohol 8 oz High Purity USP Solvent in Sterile Glass Bottle (2 Pack)**REVOLVE CHEM**$43.17**4.6★**▲ 202%**](https://www.amazon.com/dp/B0GTWL5QGS) [**Folliculitis Treatment Cream - 5% Benzoyl Peroxide & Tea Tree Oil for Scalp Bumps Razor Burn & Body Breakouts - Fast Acting & Effective Itch Relief - 100g/3.53oz**FLYLEAF**$29.41**4.6★**▲ 200%**](https://www.amazon.com/dp/B0GV3WVSDZ) [**REVOLVE CHEM Benzyl Alcohol 8 oz Premium Pure Solvent Liquid Base**REVOLVE CHEM**$17.16**3.6★**▲ 198%**](https://www.amazon.com/dp/B0GTWFX259) [**REVOLVE CHEM Benzyl Alcohol 8 oz Premium Pure Solvent Liquid Base**REVOLVE CHEM**$22.53**4.6★**▲ 121%**](https://www.amazon.com/dp/B0FX5SDWK2) [**Benzyl Alcohol 99.9% Pure - Premium-Quality Industrial and Laboratory Grade Solvent - 500mL (16 Fl Oz)**CCS CONSOLIDATED CHEMICAL & SOLVENTS**$19.97**4.3★**▲ 48%**](https://www.amazon.com/dp/B0DFQK4Y1Q)
**~~View all trending →~~**
## **What buyers say about benzyl alcohol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Allergies**16%
*“It helped reduce irritation”*
**Advertised Vs Actual Product**11%
*“as advertised”*
**Suitability Combination Skin**10%
*“With consistent use, I noticed a visible improvement in the appearance of my skin”*
**Absorbency**7%
*“absorbs well”*
**Value For Money**6%
*“offers great value for money”*
**Ease Of Application**6%
*“I applied every morning”*
**Ease Of Use**4%
*“easy to use”*
**Moist/Dry**4%
*“It also helped reduce the dryness”*
**Symptom Reduction**3%
*“One of the best products out there for scalp acne”*
**Quality-Overall**3%
*“Excellent product”*
### **What buyers complain about **
**Functionality-Overall**26%
*“It never worked”*
**Ingredients-Overall**12%
*“I really need to be compensated for my ruined perfume ingredient”*
**Allergies**10%
*“Regular acne creams always burn or peel my sensitive facial skin”*
**Quality-Overall**9%
*“I can say im extremely disappointed with this brand”*
**Advertised Vs Actual Product**8%
*“Don't let the product description fool you”*
**Instructions/User Manual/Troubleshooting**6%
*“No directions”*
**Adhesion/Stickiness**3%
*“like the glue that is on the back of tape that wont come off”*
**Skin Health**3%
*“it can reappear if the skin is not taken care of”*
**Color**3%
*“Redness was gone in days”*
**Dilute/Watery**3%
*“It ruined my Baltic Amber that has been one of my most difficult dilutions”*
### **Top return reasons **
**Functionality-Overall**24%
**Advertised Vs Actual Product**17%
**Leak-Proof**12%
**Smell**9%
**Defective Material/Parts**5%
**Product Condition**4%
**Size-Overall**4%
**Dilute/Watery**3%
**Suitability Combination Skin**3%
**Value For Money**3%
## **Common questions**
- **Is benzyl alcohol profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +37.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the benzyl alcohol niche?**
- 9 brands and 9 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in benzyl alcohol?**
- Top complaints mined from reviews: Functionality-Overall, Ingredients-Overall, Allergies. The return rate is 0.8%.
- **What does it cost to enter the benzyl alcohol niche?**
- Listings span $7.97–$51.56; the average listing price is $22.63 (sweet spot $15–$100). The average incumbent carries 74 reviews — the moat a new listing must climb.
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