---
title: "Reviews — benzoyl peroxide - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/benzoyl-peroxide/reviews"
last_updated: "2026-08-09T21:45:57.182Z"
locale: en
meta:
  description: "Niche score 56/100 · $2.6M/yr market · 1.8M searches/yr · $12.34 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $2.6M/yr market · 1.8M searches/yr · $12.34 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — benzoyl peroxide - Flapen"
---

# **benzoyl peroxide**

**Launch it**

A $2.6M/yr market growing +10.9% this quarter with returns at 0.2% — clears our launch bar.

Market size 96Growth 39Conversion 95Competition 25Returns 99Price range 59Avg price 53Brand share 31Review moat 18Quality gap 35

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.6M**

$2.6M/yr · 1.8M searches

**Conversion**

**Incredible****12.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.96–$29.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.34**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+10.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****17,150.63**

avg incumbent reviews — the moat a new listing must climb

## Reviews