---
title: "Benzoyl Peroxide — $2.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/benzoyl-peroxide"
last_updated: "2026-08-09T19:02:39.218Z"
locale: en
meta:
description: "Niche score 56/100 · $2.6M/yr market · 1.8M searches/yr · $12.34 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $2.6M/yr market · 1.8M searches/yr · $12.34 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Benzoyl Peroxide — $2.6M/yr Amazon US Niche (2026) - Flapen"
---
# **benzoyl peroxide**
**Launch it**
A $2.6M/yr market growing +10.9% this quarter with returns at 0.2% — clears our launch bar.
Market size 96Growth 39Conversion 95Competition 25Returns 99Price range 59Avg price 53Brand share 31Review moat 18Quality gap 35
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 1.8M searches
**Conversion**
**Incredible****12.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.96–$29.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.34**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+10.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****17,150.63**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, benzoyl peroxide is a $2.6M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 86% of demand. Verdict: Launch it — 56/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **benzoyl peroxide market data**
- **Units sold / yr**
- **200K–250K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$2.5M–$3.1M**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**100**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**9%**
- PanOxyl31% - Amazon Basics22% - Perrigo14% - Neutrogena11% - Differin8% - CeraVe5% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.
45K35KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/benzoyl-peroxide/trend)
## **Top benzoyl peroxide search terms**
- **benzoyl peroxide**1.4M/yr+10.1%11.1% conv. - **benzoyl peroxide 10 percent**103K/yr+5.4%14.8% conv. - **perxido de benzoilo**54K/yr+17.9%3.7% conv. - **10% benzoyl peroxide**39K/yr+29.7%12.2% conv. - **benzoyl peroxide acne treatment**28K/yr+12.3%4.8% conv. - **benzoyl-peroxide**18K/yr+6.8%6.4% conv. - **benzoyl peroxide 10%**23K/yr+15.4%11.2% conv. - **benzoyl**15K/yr+36.6%5.0% conv. - **- benzoyl peroxide**21K/yr-41.3%6.3% conv. - **benzoyl peroxide lotion**13K/yr+27.3%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/benzoyl-peroxide/search-terms)
## **Top benzoyl peroxide products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$261K20%$521K30%$782K40%$1.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash Maximum Strength Daily Acne-Fighting Face and Body Cleanser Face Wash to Clear Treat and Prevent Acne Pimples and Stubborn Breakouts 5.5 Oz Tube**PanOxyl**$9.66**4.6★81,904 rev](https://www.amazon.com/dp/B081KL2QYJ) [2**Amazon Basics 10% Benzoyl Peroxide Acne Treatment Gel Maximum Strength 1 Fluid Ounce**Amazon Basics**$4.96**4.6★4,867 rev](https://www.amazon.com/dp/B07Z9Y2QHZ) [3**Perrigo 10% Benzoyl Peroxide Acne Treatment Gel 2.1 oz**Perrigo**$16.19**4.5★4,173 rev](https://www.amazon.com/dp/B00D6XHH4U) [4**Neutrogena Rapid Clear Stubborn Acne Spot Treatment Gel Maximum Strength 10% Benzoyl Peroxide Treatment Medication for Acne Prone Skin Pimple Cream Reduces Size & Redness 1 oz**Neutrogena**$8.73**4.5★27,695 rev](https://www.amazon.com/dp/B00NR1YVYU) [5**Differin Acne Spot Treatment with 10% Benzoyl Peroxide Maximum Strength OTC Acne Treatment Fast Acting Spot Treatment for Face 1 oz**Differin**$8.53**4.6★1,135 rev](https://www.amazon.com/dp/B0D355W5F2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Folliculitis Treatment Cream - 5% Benzoyl Peroxide & Tea Tree Oil for Scalp Bumps Razor Burn & Body Breakouts - Fast Acting & Effective Itch Relief - 100g/3.53oz**FLYLEAF**$29.49**103 rev3mo ago](https://www.amazon.com/dp/B0GV3WVSDZ) [**La Roche-Posay Effaclar BPO Multi-Target Acne Treatment with 5.5% Micronized Benzoyl Peroxide Acne Cream for Face Targets Oily Skin Blackheads & Prevents Pimples Dermatologist Recommended 20ml**La Roche-Posay**$23.89**150 rev5mo ago](https://www.amazon.com/dp/B0FRXRYP46) [**PanOxyl Acne Foaming Wash for face & body Benzoyl Peroxide 10% Maximum Strength Antimicrobial 3 oz. - Travel Size**PanOxyl**$7.55**81,904 rev1y ago](https://www.amazon.com/dp/B0DBSMQMWF) [**Differin Acne Spot Treatment with 10% Benzoyl Peroxide Maximum Strength OTC Acne Treatment Fast Acting Spot Treatment for Face 1 oz**Differin**$8.53**1,135 rev2y ago](https://www.amazon.com/dp/B0D355W5F2) [**CeraVe Acne Foaming Cream Wash Gentle Face and Body Cleanser with Benzoyl Peroxide 10% Hyaluronic Acid and Niacinamide 10% Benzoyl Peroxide Treatment Clears Pimples and Blackheads 5 Oz**CeraVe**$15.81**3,730 rev3y ago](https://www.amazon.com/dp/B0C7J25MVB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Folliculitis Treatment Cream - 5% Benzoyl Peroxide & Tea Tree Oil for Scalp Bumps Razor Burn & Body Breakouts - Fast Acting & Effective Itch Relief - 100g/3.53oz**FLYLEAF**$29.49**4.5★**▲ 274%**](https://www.amazon.com/dp/B0GV3WVSDZ) [**PanOxyl Acne Foaming Wash for face & body Benzoyl Peroxide 10% Maximum Strength Antimicrobial 3 oz. - Travel Size**PanOxyl**$7.55**4.6★**▲ 212%**](https://www.amazon.com/dp/B0DBSMQMWF) [**La Roche-Posay Effaclar BPO Multi-Target Acne Treatment with 5.5% Micronized Benzoyl Peroxide Acne Cream for Face Targets Oily Skin Blackheads & Prevents Pimples Dermatologist Recommended 20ml**La Roche-Posay**$23.89**4.5★**▲ 188%**](https://www.amazon.com/dp/B0FRXRYP46) [**Differin Acne Face Wash with 5% Benzoyl Peroxide Daily Deep Cleanser by the makers of Differin Gel Gentle Skin Care for Acne Prone Sensitive Skin 4 oz (Packaging May Vary)**Differin**$9.21**4.5★**▲ 120%**](https://www.amazon.com/dp/B07799WY99) [**Neutrogena Rapid Clear Stubborn Acne Spot Treatment Gel Maximum Strength 10% Benzoyl Peroxide Treatment Medication for Acne Prone Skin Pimple Cream Reduces Size & Redness 1 oz**Neutrogena**$8.73**4.5★**▲ 52%**](https://www.amazon.com/dp/B00NR1YVYU)
**~~View all trending →~~**
## **What buyers say about benzoyl peroxide**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**14%
*“Very effective product”*
**Suitability Combination Skin**11%
*“Great soap for sensitive skin”*
**Quality-Overall**11%
*“it is a highly effective product”*
**Value For Money**7%
*“Great value”*
**Cleansing**7%
*“Clean feeling”*
**Symptom Reduction**6%
*“overall its an effective acne spot treatment”*
**Moist/Dry**4%
*“moisturizes my skin”*
**Suitability Dry Skin**3%
*“Doesnt dry out my skin”*
**Allergies**3%
*“Helps with acne”*
**Soft Feel**3%
*“My skin is soft”*
### **What buyers complain about **
**Allergies**17%
*“Allergic Reaction”*
**Skin Health**9%
*“This burned and irritated my skin horribly”*
**Moist/Dry**9%
*“Not moisturising, of course”*
**Functionality-Overall**8%
*“Never worked”*
**Sensitivity-Overall**4%
*“Not sensitive skin friendly”*
**Smell**3%
*“had a chemical smell”*
**Suitability Dry Skin**3%
*“Sometimes Id have issues with my skin being too dry”*
**Symptom Reduction**2%
*“No improvement”*
**Size-Overall**2%
*“Way bigger than I thought”*
**Stain Resistance**2%
*“Stains”*
### **Top return reasons **
**Functionality-Overall**20%
**Size-Overall**14%
**Advertised Vs Actual Product**10%
**Value For Money**8%
**Leak-Proof**7%
**Product Condition**6%
**Skin Health**4%
**Defective Material/Parts**4%
**Ingredients-Overall**3%
**Moist/Dry**3%
## **Common questions**
- **Is benzoyl peroxide profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Launch it (56/100).
- **How competitive is the benzoyl peroxide niche?**
- 11 brands and 100 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in benzoyl peroxide?**
- Top complaints mined from reviews: Allergies, Skin Health, Moist/Dry. The return rate is 0.2%.
- **When does demand for benzoyl peroxide peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the benzoyl peroxide niche?**
- Listings span $4.96–$29.49; the average listing price is $12.34 (sweet spot $15–$100). The average incumbent carries 17,151 reviews — the moat a new listing must climb.
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