---
title: "Benzoyl Peroxide Bar Soap — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/benzoyl-peroxide-bar-soap"
last_updated: "2026-08-09T13:21:02.314Z"
locale: en
meta:
description: "Niche score 35/100 · $63K/yr market · 65K searches/yr · $8.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $63K/yr market · 65K searches/yr · $8.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Benzoyl Peroxide Bar Soap — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **benzoyl peroxide bar soap**
**Skip it**
Prices mostly outside the sweet spot ($3.65–$11.14) — this niche doesn't clear our bar today.
Market size 16Growth 45Conversion 95Competition 6Returns 99Price range 0Avg price 22Brand share 8Review moat 19Quality gap 25
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+15.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.01**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****14,616.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$63K**
$63K/yr · 65K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$3.65–$11.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, benzoyl peroxide bar soap is a $63K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **benzoyl peroxide bar soap market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$80K–$100K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**68**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- PanOxyl50% - 111MedCo32% - Dermaharmony6% - Asepxia5% - Dove4% - Good Molecules3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/benzoyl-peroxide-bar-soap/trend)
## **Top benzoyl peroxide bar soap search terms**
- **benzoyl peroxide soap**23K/yr+17.4%10.4% conv. - **benzoyl peroxide bar soap**24K/yr+10.5%12.1% conv. - **benzoyl peroxide bar**9K/yr+33.7%11.7% conv. - **benzoyl peroxide soap bar**7K/yr+17.3%12.1% conv. - **peroxide soap**3K/yr-5.1%12.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/benzoyl-peroxide-bar-soap/search-terms)
## **Top benzoyl peroxide bar soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$19K45%$29K60%$38K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide Maximum Strength Bar Soap for Face Chest and Back Benzoyl Peroxide Soap Body Wash Vegan For Acne Prone Skin 4 oz**PanOxyl**$8.71**4.7★6,547 rev](https://www.amazon.com/dp/B09SQFPLC9) [2**111MedCo 10% Benzoyl Peroxide Acne Treatment Cleansing Bar Maximum Strength Medicated Face & Body SoapFree Bar for Stubborn Breakouts on Face Chest and Back 4 oz**111MedCo**$7.86**4.5★8,046 rev](https://www.amazon.com/dp/B011FD9Q00) [3**Dermaharmony 5% Benzoyl Peroxide Cleansing Bar for acne (4 oz)**Dermaharmony**$10.08**4.5★189 rev](https://www.amazon.com/dp/B0B94SJXHL) [4**Asepxia Acne Treatment Scrub Cleansing Bar Soap | Removes pore-clogging dirt & impurities Helps eliminate blackheads Deep cleansing without blackheads Salicylic Acid Cleanser Size 4 Oz 1-Pack**Asepxia**$3.65**4.6★567 rev](https://www.amazon.com/dp/B079YW2H5Y) [5**Dove Antibacterial Care Beauty Bar Soap 6 Count Moisturizing Cleanser 3.75 oz I Antibacterial beauty bar with moisturizing cream that removes 99% of bacteria while protecting skin from dryness**Dove**$11.14**4.8★2,290 rev](https://www.amazon.com/dp/B08TLGQW7Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dermaharmony 5% Benzoyl Peroxide Cleansing Bar for acne (4 oz)**Dermaharmony**$10.08**189 rev3y ago](https://www.amazon.com/dp/B0B94SJXHL) [**PanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide Maximum Strength Bar Soap for Face Chest and Back Benzoyl Peroxide Soap Body Wash Vegan For Acne Prone Skin 4 oz**PanOxyl**$8.71**6,547 rev4y ago](https://www.amazon.com/dp/B09SQFPLC9) [**Good Molecules Clarify and Cleanse Bar - Soap Free Bar with Salicylic Acid BHA for Skin Tone Balancing and Cleansing - Body and Facial Cleanser Skin Care for Face**Good Molecules**$4.99**2,773 rev4y ago](https://www.amazon.com/dp/B09Q2WT9VF) [**Dove Antibacterial Care Beauty Bar Soap 6 Count Moisturizing Cleanser 3.75 oz I Antibacterial beauty bar with moisturizing cream that removes 99% of bacteria while protecting skin from dryness**Dove**$11.14**2,290 rev5y ago](https://www.amazon.com/dp/B08TLGQW7Q) [**PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash Maximum Strength Daily Acne-Fighting Face and Body Cleanser Face Wash to Clear Treat and Prevent Acne Pimples and Stubborn Breakouts 5.5 Oz Tube**PanOxyl**$9.66**81,904 rev6y ago](https://www.amazon.com/dp/B081KL2QYJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Antibacterial Care Beauty Bar Soap 6 Count Moisturizing Cleanser 3.75 oz I Antibacterial beauty bar with moisturizing cream that removes 99% of bacteria while protecting skin from dryness**Dove**$11.14**4.8★**▲ 100%**](https://www.amazon.com/dp/B08TLGQW7Q) [**Asepxia Acne Treatment Scrub Cleansing Bar Soap | Removes pore-clogging dirt & impurities Helps eliminate blackheads Deep cleansing without blackheads Salicylic Acid Cleanser Size 4 Oz 1-Pack**Asepxia**$3.65**4.6★**▲ 41%**](https://www.amazon.com/dp/B079YW2H5Y) [**PanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide Maximum Strength Bar Soap for Face Chest and Back Benzoyl Peroxide Soap Body Wash Vegan For Acne Prone Skin 4 oz**PanOxyl**$8.71**4.7★**— 1%**](https://www.amazon.com/dp/B09SQFPLC9) [**Good Molecules Clarify and Cleanse Bar - Soap Free Bar with Salicylic Acid BHA for Skin Tone Balancing and Cleansing - Body and Facial Cleanser Skin Care for Face**Good Molecules**$4.99**4.5★**— 1%**](https://www.amazon.com/dp/B09Q2WT9VF) [**111MedCo 10% Benzoyl Peroxide Acne Treatment Cleansing Bar Maximum Strength Medicated Face & Body SoapFree Bar for Stubborn Breakouts on Face Chest and Back 4 oz**111MedCo**$7.86**4.5★**— 5%**](https://www.amazon.com/dp/B011FD9Q00)
**~~View all trending →~~**
## **What buyers say about benzoyl peroxide bar soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**12%
*“helps keep my skin clear”*
**Quality-Overall**11%
*“No complaints”*
**Cleansing**11%
*“Gentle cleanser”*
**Efficiency**9%
*“it works well”*
**Smell**7%
*“Pleasing scent”*
**Value For Money**6%
*“Great Deal”*
**Soft Feel**5%
*“Smooth your skin”*
**Moist/Dry**4%
*“moisturize really well”*
**Symptom Reduction**4%
*“Acne clearing”*
**Suitability Dry Skin**3%
*“this doesn't irritate or dry out my skin at all”*
### **What buyers complain about **
**Allergies**13%
*“Can Be Irritating”*
**Smell**10%
*“Unpleasant smell”*
**Moist/Dry**10%
*“the pus dried up”*
**Skin Health**7%
*“Makes the skin burn”*
**Functionality-Overall**6%
*“Wasn't as effective”*
**Suitability Dry Skin**4%
*“This isnt for me it often leaves my skin very dry”*
**Sensitivity-Overall**3%
*“My skin is very sensitive”*
**Cleansing**2%
*“I couldn't really believe that a facial cleanser could cause breakouts”*
**Stain Resistance**2%
*“over the last few years, my husband and I have found what looked like bleach stains over shirts, pants, and towels”*
**Symptom Reduction**2%
*“I dont see any improvement”*
### **Top return reasons **
**Smell**16%
**Functionality-Overall**13%
**Value For Money**10%
**Advertised Vs Actual Product**10%
**Leak-Proof**8%
**Defective Material/Parts**5%
**Suitability Dry Skin**4%
**Moist/Dry**4%
**Skin Health**4%
**Size-Overall**3%
## **Common questions**
- **Is benzoyl peroxide bar soap profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 7 tracked products. 90-day search growth is +15.9%. Flapen's verdict: Skip it (35/100).
- **How competitive is the benzoyl peroxide bar soap niche?**
- 6 brands and 68 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in benzoyl peroxide bar soap?**
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.2%.
- **When does demand for benzoyl peroxide bar soap peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the benzoyl peroxide bar soap niche?**
- Listings span $3.65–$11.14; the average listing price is $8.01 (sweet spot $15–$100). The average incumbent carries 14,617 reviews — the moat a new listing must climb.
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