---
title: "Benzoyl Peroxide 5 Percent — $226K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/benzoyl-peroxide-5-percent"
last_updated: "2026-08-09T13:22:58.823Z"
locale: en
meta:
description: "Niche score 53/100 · $226K/yr market · 139K searches/yr. A deep review moat (10,065 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $226K/yr market · 139K searches/yr. A deep review moat (10,065 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Benzoyl Peroxide 5 Percent — $226K/yr Amazon US Niche (2026) - Flapen"
---
# **benzoyl peroxide 5 percent**
**Worth a look**
Shows low returns (0.2%), but a deep review moat (10,065 avg reviews) keeps it on the watch list.
Market size 43Growth 30Conversion 89Competition 37Returns 99Price range 71Avg price 76Brand share 52Review moat 22Quality gap 42
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.42**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.96–$39.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$226K**
$226K/yr · 139K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,064.59**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, benzoyl peroxide 5 percent is a $226K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **benzoyl peroxide 5 percent market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$193K–$231K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#279**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**96**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**19%**
- Perrigo29% - RUGBY LABORATORIES15% - Differin14% - SALVE9% - Amazon Basics7% - Neutrogena7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
12K8KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/benzoyl-peroxide-5-percent/trend)
## **Top benzoyl peroxide 5 percent search terms**
- **benzoyl peroxide 5%**41K/yr-4.5%11.5% conv. - **5% benzoyl peroxide**15K/yr+36.4%10.4% conv. - **benzoyl peroxide 5 percent**20K/yr-14.3%7.4% conv. - **benzoyl peroxide 5% gel**9K/yr-13.9%10.1% conv. - **benzoyl peroxide gel 5%**7K/yr+6.3%11.7% conv. - **benzoyl peroxide gel 5 percent**6K/yr+14.7%5.1% conv. - **5 percent benzoyl peroxide**5K/yr+39.5%2.8% conv. - **benzoyl peroxide 5 percent cream**5K/yr+18.7%2.4% conv. - **5 benzoyl peroxide cream**4K/yr+51.7%0.7% conv. - **5% benzoyl peroxide cream**5K/yr-17.4%10.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/benzoyl-peroxide-5-percent/search-terms)
## **Top benzoyl peroxide 5 percent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$45K30%$68K40%$90K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Perrigo 5 Percent Benzoyl Peroxide Acne Treatment Gel 60gm Tube**Perrigo**$16.47**4.6★800 rev](https://www.amazon.com/dp/B00D5N9WAI) [2**Differin Acne Face Wash with 5% Benzoyl Peroxide Daily Deep Cleanser by the makers of Differin Gel Gentle Skin Care for Acne Prone Sensitive Skin 4 oz (Packaging May Vary)**Differin**$9.21**4.5★13,569 rev](https://www.amazon.com/dp/B07799WY99) [3**Rugby Acne Medication - Benzoyl Peroxide Gel USP 5% - Vanishing Formula - Greaseless - Helps to Clear Up Acne Pimples - 1.5 Oz. (1 Pack)**RUGBY LABORATORIES**$8.11**4.5★3,347 rev](https://www.amazon.com/dp/B01AS232QI) [4**SALVE Benxop 5% Benzoyl Peroxide Gel (0.70 oz / 20g) - Topical Skincare Gel for Oil-Prone and Congested Skin**SALVE**$6.92**4.5★488 rev](https://www.amazon.com/dp/B0B2LTKP2J) [5**Amazon Basics 10% Benzoyl Peroxide Acne Treatment Gel Maximum Strength 1 Fluid Ounce**Amazon Basics**$4.96**4.6★4,867 rev](https://www.amazon.com/dp/B07Z9Y2QHZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**La Roche-Posay Effaclar BPO Multi-Target Acne Treatment with 5.5% Micronized Benzoyl Peroxide Acne Cream for Face Targets Oily Skin Blackheads & Prevents Pimples Dermatologist Recommended 20ml**La Roche-Posay**$23.89**150 rev5mo ago](https://www.amazon.com/dp/B0FRXRYP46) [**RM Benzoyl Peroxide Face & Body Gel 5% Medical grade Micronized benzoyl peroxide (without the prescription) acne treatment**Rachel Moayer Skincare**$39.30**57 rev2y ago](https://www.amazon.com/dp/B07DWSC6G7) [**BurelPharma Benzoyl Peroxide Topical Face Wash 5% Acne Medication 5oz 1 Count (Pack of 1)**Burelpharma**$13.69**151 rev2y ago](https://www.amazon.com/dp/B0D2S14YKP) [**SALVE Benxop 5% Benzoyl Peroxide Gel (0.70 oz / 20g) - Topical Skincare Gel for Oil-Prone and Congested Skin**SALVE**$6.92**488 rev4y ago](https://www.amazon.com/dp/B0B2LTKP2J) [**MDacne - Acne Treatment- Benzoyl Peroxide Cream 5% - Unclogs Pores Reduces Blemishes & Enhanced with - Plant-Based Ingredients for Sensitive Skin**MDacne**$23.96**69 rev5y ago](https://www.amazon.com/dp/B0917LKT7B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**La Roche-Posay Effaclar BPO Multi-Target Acne Treatment with 5.5% Micronized Benzoyl Peroxide Acne Cream for Face Targets Oily Skin Blackheads & Prevents Pimples Dermatologist Recommended 20ml**La Roche-Posay**$23.89**4.5★**▲ 245%**](https://www.amazon.com/dp/B0FRXRYP46) [**MDacne - Acne Treatment- Benzoyl Peroxide Cream 5% - Unclogs Pores Reduces Blemishes & Enhanced with - Plant-Based Ingredients for Sensitive Skin**MDacne**$23.96**4.2★**▲ 45%**](https://www.amazon.com/dp/B0917LKT7B) [**Rugby Acne Medication - Benzoyl Peroxide Gel USP 5% - Vanishing Formula - Greaseless - Helps to Clear Up Acne Pimples - 1.5 Oz. (1 Pack)**RUGBY LABORATORIES**$8.11**4.5★**▲ 25%**](https://www.amazon.com/dp/B01AS232QI) [**Differin Acne Face Wash with 5% Benzoyl Peroxide Daily Deep Cleanser by the makers of Differin Gel Gentle Skin Care for Acne Prone Sensitive Skin 4 oz (Packaging May Vary)**Differin**$9.21**4.5★**▲ 18%**](https://www.amazon.com/dp/B07799WY99) [**Neutrogena Rapid Clear Stubborn Acne Spot Treatment Gel Maximum Strength 10% Benzoyl Peroxide Treatment Medication for Acne Prone Skin Pimple Cream Reduces Size & Redness 1 oz**Neutrogena**$8.73**4.5★**▲ 11%**](https://www.amazon.com/dp/B00NR1YVYU)
**~~View all trending →~~**
## **What buyers say about benzoyl peroxide 5 percent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**13%
*“Very effective product”*
**Quality-Overall**12%
*“as good as the walmart brand”*
**Suitability Combination Skin**12%
*“helps keep my skin clear”*
**Value For Money**8%
*“Great value”*
**Cleansing**7%
*“Cleans skin great”*
**Symptom Reduction**6%
*“Cleared stubborn acne”*
**Moist/Dry**4%
*“keeps skin moisturized too”*
**Suitability Dry Skin**4%
*“Doesnt dry out my skin”*
**Allergies**3%
*“Helps with acne”*
**Advertised Vs Actual Product**3%
*“as described”*
### **What buyers complain about **
**Allergies**16%
*“MAJOR ALLERGIC REACTION”*
**Moist/Dry**10%
*“Super Dry After Washing”*
**Functionality-Overall**9%
*“Pump does not work”*
**Skin Health**9%
*“this product chemically burned my face”*
**Sensitivity-Overall**3%
*“Not Suitable for Sensitive Skin”*
**Suitability Dry Skin**3%
*“I have a extreme dry skin”*
**Smell**3%
*“It doesnt smell great”*
**Symptom Reduction**2%
*“I didnt really see any improvements in breakouts”*
**Quality-Overall**2%
*“A mediocre treatment”*
**Stain Resistance**2%
*“Beware- Bleach stains”*
### **Top return reasons **
**Functionality-Overall**23%
**Advertised Vs Actual Product**11%
**Leak-Proof**10%
**Value For Money**8%
**Product Condition**5%
**Defective Material/Parts**4%
**Skin Health**4%
**Ingredients-Overall**4%
**Size-Overall**4%
**Moist/Dry**3%
## **Common questions**
- **Is benzoyl peroxide 5 percent profitable to sell on Amazon United States?**
- The niche generates $226K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the benzoyl peroxide 5 percent niche?**
- 12 brands and 96 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in benzoyl peroxide 5 percent?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Functionality-Overall. The return rate is 0.2%.
- **When does demand for benzoyl peroxide 5 percent peak?**
- Demand peaks in Mar; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the benzoyl peroxide 5 percent niche?**
- Listings span $4.96–$39.30; the average listing price is $15.42 (sweet spot $15–$100). The average incumbent carries 10,065 reviews — the moat a new listing must climb.
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