---
title: "Benetint — $260K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/benetint"
last_updated: "2026-08-09T22:20:02.279Z"
locale: en
meta:
description: "Niche score 45/100 · $260K/yr market · 129K searches/yr · $18.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $260K/yr market · 129K searches/yr · $18.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Benetint — $260K/yr Amazon US Niche (2026) - Flapen"
---
# **benetint**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 48Growth 30Conversion 91Competition 0Returns 97Price range 69Avg price 83Brand share 0Review moat 24Quality gap 53
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.38**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.42–$36.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$260K**
$260K/yr · 129K searches
**Growth**
**Okay****+4.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,504**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, benetint is a $260K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **benetint market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$110K–$147K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.74% - Benefit26%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.
50K30KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/benetint/trend)
## **Top benetint search terms**
- **elf cherry cola lip stain**36K/yr+24.6%18.6% conv. - **bene tint**31K/yr-8.7%2.8% conv. - **elf cherry cola**8K/yr+37.7%13.7% conv. - **bene tint lip stain**8K/yr+4.3%4.6% conv. - **black cherry lip stain**6K/yr-13.4%0.9% conv. - **elf lip stain cherry cola**18K/yr-14.5%13.7% conv. - **cherry cola elf lip tint**8K/yr+47.8%18.4% conv. - **elf lip tint cherry cola**6K/yr+4.1%16.2% conv. - **elf lip and cheek stain cherry cola**2K/yr-33.0%18.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/benetint/search-terms)
## **Top benetint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$52K40%$104K60%$156K80%$208K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola**e.l.f.**$5.46**4.4★8,608 rev](https://www.amazon.com/dp/B0F3J6W5KW) [2**Benefit Bene Tint Rose-tinted Lip & Cheek Stain 0.2 Fl Oz**Benefit**$26.64**4.4★4,594 rev](https://www.amazon.com/dp/B0875792MN) [3**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**$5.42**4.4★8,608 rev](https://www.amazon.com/dp/B0F3J7LLBR) [4**Benefit Bene Tint Rose Tinted Lip And Cheek Stain 0.4 Ounce**Benefit**$36.00**4.5★206 rev](https://www.amazon.com/dp/B007NCHOAW)
### **Newest**
by launch date
[**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola**e.l.f.**$5.46**8,608 rev1y ago](https://www.amazon.com/dp/B0F3J6W5KW) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**$5.42**8,608 rev1y ago](https://www.amazon.com/dp/B0F3J7LLBR) [**Benefit Bene Tint Rose-tinted Lip & Cheek Stain 0.2 Fl Oz**Benefit**$26.64**4,594 rev7y ago](https://www.amazon.com/dp/B0875792MN) [**Benefit Bene Tint Rose Tinted Lip And Cheek Stain 0.4 Ounce**Benefit**$36.00**206 rev8y ago](https://www.amazon.com/dp/B007NCHOAW)
### **Trending**
90-day click momentum
[**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola**e.l.f.**$5.46**4.4★**▲ 13%**](https://www.amazon.com/dp/B0F3J6W5KW) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**$5.42**4.4★**— 5%**](https://www.amazon.com/dp/B0F3J7LLBR) [**Benefit Bene Tint Rose-tinted Lip & Cheek Stain 0.2 Fl Oz**Benefit**$26.64**4.4★**▼ 17%**](https://www.amazon.com/dp/B0875792MN) [**Benefit Bene Tint Rose Tinted Lip And Cheek Stain 0.4 Ounce**Benefit**$36.00**4.5★**▼ 43%**](https://www.amazon.com/dp/B007NCHOAW)
## **What buyers say about benetint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**35%
*“Amazing color”*
**Value For Money**7%
*“Good for the price”*
**Durability**6%
*“lasts for most of the day”*
**Quality-Overall**6%
*“Great price-quality ratio”*
**Ease Of Application**5%
*“Application is easy”*
**Ease Of Use**2%
*“easy to work with”*
**Soft Feel**2%
*“They are soft”*
**Suitability Combination Skin**2%
*“Works well as blush or lip tint”*
**Texture/Consistency-Overall**2%
*“light texture”*
**Weight Light**2%
*“The formula feels super lightweight”*
### **What buyers complain about **
**Moist/Dry**12%
*“It is NOT moisturizing”*
**Durability**12%
*“Goes bad after a few months”*
**Smell**9%
*“Weird smell”*
**Stain Resistance**6%
*“that tiny dot like immediately stained in that spot”*
**Color**5%
*“Not quite pink or red”*
**Dilute/Watery**3%
*“Too watery”*
**Allergies**3%
*“Not good my skin”*
**Value For Money**2%
*“Even though its way more expensive I just find the product gives you more time to blend”*
**Adhesion/Stickiness**2%
*“I experienced 0 stickiness”*
**Suitability Combination Skin**1%
*“Doesnt last on dark skin”*
### **Top return reasons **
**Color**46%
**Advertised Vs Actual Product**11%
**Stain Resistance**5%
**Dilute/Watery**5%
**Functionality-Overall**4%
**Moist/Dry**4%
**Product Condition**3%
**Leak-Proof**3%
**Durability**3%
**Value For Money**2%
## **Common questions**
- **Is benetint profitable to sell on Amazon United States?**
- The niche generates $260K/yr across 4 tracked products. 90-day search growth is +4.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the benetint niche?**
- 2 brands and 38 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in benetint?**
- Top complaints mined from reviews: Moist/Dry, Durability, Smell. The return rate is 0.5%.
- **When does demand for benetint peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the benetint niche?**
- Listings span $5.42–$36.00; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 5,504 reviews — the moat a new listing must climb.
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