---
title: "Ben Nye Setting Powder — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ben-nye-setting-powder"
last_updated: "2026-08-09T14:20:19.607Z"
locale: en
meta:
description: "Niche score 37/100 · $36K/yr market · 34K searches/yr · $14.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $36K/yr market · 34K searches/yr · $14.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ben Nye Setting Powder — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **ben nye setting powder**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 43Conversion 77Competition 9Returns 76Price range 70Avg price 68Brand share 0Review moat 34Quality gap 43
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$9.16–$28.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.21**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+14.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,128.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$36K**
$36K/yr · 34K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ben nye setting powder is a $36K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ben nye setting powder market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Mehron85% - UCANBE8% - MEICOLY5% - RCMA Makeup2%
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — +14.5% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 21.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ben-nye-setting-powder/trend)
## **Top ben nye setting powder search terms**
- **mehron setting powder**23K/yr+15.4%9.6% conv. - **mehron powder**4K/yr+16.8%8.7% conv. - **face paint powder**4K/yr+45.0%3.8% conv. - **athena face paint setting powder**4K/yr-27.7%3.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ben-nye-setting-powder/search-terms)
## **Top ben nye setting powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mehron Makeup Colorset Setting Powder | Talc Free | Translucent Loose Setting Powder for Cosplay Face & Body Paint and Cream Makeup .85 oz (24 g) (Translucent) | Made in the USA**Mehron**$12.83**4.5★8,825 rev](https://www.amazon.com/dp/B008ND0RZY) [2**Mehron Makeup Colorset Setting Powder | Talc Free | White Loose Setting Powder for Cosplay Face & Body Paint and Cream Makeup .85 oz (24 g) (Ultra White) | Made in the USA**Mehron**$12.74**4.5★8,825 rev](https://www.amazon.com/dp/B008ND0RVS) [3**Mehron Makeup Colorset Powder | Translucent Setting Powder | Special Effects Halloween & Film 0.5 oz (14 g) | Made in the USA**Mehron**$9.91**4.4★335 rev](https://www.amazon.com/dp/B07H7FTDLC) [4**Mehron Makeup Colorset Powder | Translucent Setting Powder | Special Effects Halloween & Film 2 oz (60 g)**Mehron**$15.76**4.5★1,213 rev](https://www.amazon.com/dp/B006LX64MI) [5**MEICOLY Talc-Free Setting Powder with Sifter Long Lasting Loose Face Powder Translucent Powder Colorset Powder Matte Finishing White Face Paint Setting Powder for Halloween SFX Makeup Oil Control**MEICOLY**$9.16**4.5★314 rev](https://www.amazon.com/dp/B0D4M5YG9R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UCANBE Translucent Loose Setting Powder Talc-Free Soft Matte Oil Control Face Finishing Powder with Vitamin E for Everyday Makeup & Face Paint Blurs Pores & Fine Lines Lightweight Long-Lasting**UCANBE**$9.97**87 rev2mo ago](https://www.amazon.com/dp/B0GKVL4S2H) [**MEICOLY Talc-Free Setting Powder with Sifter Long Lasting Loose Face Powder Translucent Powder Colorset Powder Matte Finishing White Face Paint Setting Powder for Halloween SFX Makeup Oil Control**MEICOLY**$9.16**314 rev2y ago](https://www.amazon.com/dp/B0D4M5YG9R) [**UCANBE Athena Face Body Paint Oil Palette + Translucent Setting Powder + 10PCS Brushes Set Professional Non Toxic Face Painting Pallet Kit for Halloween SFX Cosplay Clown Makeup for Women Adults**UCANBE**$28.90**2,668 rev4y ago](https://www.amazon.com/dp/B09FGDZ4N6) [**Mehron Makeup Colorset Powder | Translucent Setting Powder | Special Effects Halloween & Film 0.5 oz (14 g) | Made in the USA**Mehron**$9.91**335 rev6y ago](https://www.amazon.com/dp/B07H7FTDLC) [**RCMA Makeup The Original No Color Powder Loose Setting Powder Professional Makeup No Flash Back Universal All Skin Types Flawless Finish Reduces Shine Vegan and Cruelty- Free 3oz**RCMA Makeup**$14.44**2,762 rev10y ago](https://www.amazon.com/dp/B01E1WYSN2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UCANBE Translucent Loose Setting Powder Talc-Free Soft Matte Oil Control Face Finishing Powder with Vitamin E for Everyday Makeup & Face Paint Blurs Pores & Fine Lines Lightweight Long-Lasting**UCANBE**$9.97**4.3★**▲ 576%**](https://www.amazon.com/dp/B0GKVL4S2H) [**Mehron Makeup Colorset Setting Powder | Talc Free | White Loose Setting Powder for Cosplay Face & Body Paint and Cream Makeup .85 oz (24 g) (Ultra White) | Made in the USA**Mehron**$12.74**4.5★**▲ 89%**](https://www.amazon.com/dp/B008ND0RVS) [**MEICOLY Talc-Free Setting Powder with Sifter Long Lasting Loose Face Powder Translucent Powder Colorset Powder Matte Finishing White Face Paint Setting Powder for Halloween SFX Makeup Oil Control**MEICOLY**$9.16**4.5★**▲ 14%**](https://www.amazon.com/dp/B0D4M5YG9R) [**RCMA Makeup The Original No Color Powder Loose Setting Powder Professional Makeup No Flash Back Universal All Skin Types Flawless Finish Reduces Shine Vegan and Cruelty- Free 3oz**RCMA Makeup**$14.44**4.6★**— 2%**](https://www.amazon.com/dp/B01E1WYSN2) [**Mehron Makeup Colorset Powder | Translucent Setting Powder | Special Effects Halloween & Film 0.5 oz (14 g) | Made in the USA**Mehron**$9.91**4.4★**— 8%**](https://www.amazon.com/dp/B07H7FTDLC)
**~~View all trending →~~**
## **What buyers say about ben nye setting powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Good Quality”*
**Paint Quality**11%
*“Good face paint”*
**Value For Money**8%
*“good value”*
**Color**8%
*“Very pretty and bright colors”*
**Advertised Vs Actual Product**4%
*“Worked as expected”*
**Suitability Combination Skin**4%
*“Throughout the day, my skin stayed fresh and shine-free, which is a significant win for me”*
**Soft Feel**4%
*“leaves my face looking soft”*
**Smudge Resistance**4%
*“It does not smear or run”*
**Ease Of Use**3%
*“Its easy to use”*
**Ease Of Application**3%
*“has a good thickness/springiness to it that applies the powder great”*
### **What buyers complain about **
**Color**8%
*“Some colors do stain a bit like red and blue”*
**Paint Quality**8%
*“It is like grease more than paint”*
**Ease Of Use**7%
*“a hassle to take off”*
**Ease Of Application**5%
*“it's okay, a little hard to apply”*
**Value For Money**4%
*“A bit expensive these days”*
**Quality-Overall**4%
*“Not a good quality”*
**Suitability Dry Skin**4%
*“so it may not be the best choice for dry skin overall”*
**Ease Of Cleaning**4%
*“It was also impossible to get off even with makeup remover and cleanser”*
**Texture/Consistency-Overall**3%
*“Verrrrry cakey and takes off foundation while applying”*
**Heating**3%
*“Extreme heat”*
### **Top return reasons **
**Color**15%
**Advertised Vs Actual Product**15%
**Functionality-Overall**15%
**Paint Quality**7%
**Size-Overall**6%
**Product Condition**5%
**Moist/Dry**5%
**Texture/Consistency-Overall**4%
**Defective Material/Parts**4%
**Value For Money**3%
## **Common questions**
- **Is ben nye setting powder profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the ben nye setting powder niche?**
- 4 brands and 9 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ben nye setting powder?**
- Top complaints mined from reviews: Color, Paint Quality, Ease Of Use. The return rate is 2.0%.
- **When does demand for ben nye setting powder peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 21.7× the quietest.
- **What does it cost to enter the ben nye setting powder niche?**
- Listings span $9.16–$28.90; the average listing price is $14.21 (sweet spot $15–$100). The average incumbent carries 3,129 reviews — the moat a new listing must climb.
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