---
title: "Trend — belly oil for pregnancy - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/belly-oil-for-pregnancy/trend"
last_updated: "2026-08-09T16:52:40.705Z"
locale: en
meta:
  description: "Niche score 54/100 · $1.4M/yr market · 689K searches/yr. A deep review moat (34,125 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $1.4M/yr market · 689K searches/yr. A deep review moat (34,125 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — belly oil for pregnancy - Flapen"
---

# **belly oil for pregnancy**

**Worth a look**

Shows low returns (0.6%), but a deep review moat (34,125 avg reviews) keeps it on the watch list.

Market size 84Growth 24Conversion 81Competition 30Returns 97Price range 84Avg price 95Brand share 37Review moat 9Quality gap 28

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$23.02**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.4M**

$1.4M/yr · 689K searches

**Price range**

**Great****$7.13–$62.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****34,125.47**

avg incumbent reviews — the moat a new listing must climb

## Trend