---
title: "Beige Blush — $50K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beige-blush"
last_updated: "2026-08-09T13:12:21.260Z"
locale: en
meta:
description: "Niche score 31/100 · $50K/yr market · 139K searches/yr · $6.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $50K/yr market · 139K searches/yr · $6.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beige Blush — $50K/yr Amazon US Niche (2026) - Flapen"
---
# **beige blush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 21Conversion 64Competition 36Returns 96Price range 0Avg price 18Brand share 0Review moat 18Quality gap 33
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****16,799.55**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$6.38**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$50K**
$50K/yr · 139K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.30–$10.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, beige blush is a $50K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beige blush market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$51K–$64K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**110**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 97%
**Open market**
**0%**
- COVERGIRL45% - MAYBELLINE41% - e.l.f.11% - rom&nd2% - ETUDE2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 15 weeks — -8.3% search growth over the last 90 days.
3K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/beige-blush/trend)
## **Top beige blush search terms**
- **beige blush**27K/yr-14.6%0.4% conv. - **maybelline fit me blush**24K/yr+3.1%5.9% conv. - **covergirl cheekers blush**22K/yr-0.1%5.5% conv. - **fit me blush**17K/yr+4.2%4.2% conv. - **elf primer infused blush**9K/yr+0.3%5.0% conv. - **covergirl cheekers**6K/yr-6.3%3.6% conv. - **cover girl cheekers blush for cheeks**8K/yr-19.6%5.4% conv. - **cover girl cheekers**4K/yr-11.6%5.1% conv. - **covergirl soft sable blush**4K/yr-31.6%13.5% conv. - **cheekers blush**3K/yr-14.3%4.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/beige-blush/search-terms)
## **Top beige blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Fit Me Blush Lightweight Smooth Blendable Long-lasting All-Day Face Enhancing Makeup Color Nude 1 Count**MAYBELLINE**$6.69**4.4★35,086 rev](https://www.amazon.com/dp/B06XRWZ9SS) [2**COVERGIRL - Cheekers Blush Soft blendable lightweight formula easy & natural look 100% Cruelty-Free**COVERGIRL**$4.93**4.6★18,580 rev](https://www.amazon.com/dp/B001SYYMF6) [3**COVERGIRL - Cheekers Blush Soft blendable lightweight formula easy & natural look 100% Cruelty-Free**COVERGIRL**$4.93**4.6★18,580 rev](https://www.amazon.com/dp/B001SZ3M38) [4**e.l.f Primer-Infused Blush Long-Wear Matte Bold Lightweight Blends Easily Contours Cheeks Always Rosy All-Day Wear Vegan & Cruelty-Free**e.l.f.**$7.76**4.6★6,961 rev](https://www.amazon.com/dp/B07P8HYGZV) [5**Maybelline New York Fit Me Blush Rose 0.16 Ounce**MAYBELLINE**$6.89**4.4★35,086 rev](https://www.amazon.com/dp/B06XF14MCP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Primer-Infused Matte Blush Long-Lasting Lightweight & Buildable Powder Blush Delivers A Matte Finish Vegan & Cruelty-Free Always Crushing**e.l.f.**$7.75**6,961 rev2y ago](https://www.amazon.com/dp/B0CPFWJJQJ) [**ETUDE Lovely Cookie Blusher #BE101 Ginger Honey Cookie 4g | Glowing & Natural Powder Blush with Long-Lasting Sebum Control | Easy Application | Puffy Cushion for a Lovely Makeup Look**ETUDE**$10.23**434 rev2y ago](https://www.amazon.com/dp/B0CFXP8VTJ) [**rom&nd Better Than Cheek (N01 NUTTY NUDE) 4g**rom&nd**$9.91**1,738 rev3y ago](https://www.amazon.com/dp/B0BGKP2WP1) [**e.l.f Primer-Infused Blush Long-Wear Matte Bold Lightweight Blends Easily Contours Cheeks Always Rosy All-Day Wear Vegan & Cruelty-Free**e.l.f.**$7.76**6,961 rev7y ago](https://www.amazon.com/dp/B07P8HYGZV) [**COVERGIRL - Cheekers Blush Soft blendable lightweight formula easy & natural look 100% Cruelty-Free**COVERGIRL**$5.02**18,580 rev7y ago](https://www.amazon.com/dp/B07JMZ72J5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COVERGIRL - Cheekers Blush Soft blendable lightweight formula easy & natural look 100% Cruelty-Free**COVERGIRL**$4.56**4.6★**▲ 132%**](https://www.amazon.com/dp/B001SYZXLI) [**COVERGIRL - Cheekers Blush Soft blendable lightweight formula easy & natural look 100% Cruelty-Free**COVERGIRL**$4.30**4.6★**▲ 120%**](https://www.amazon.com/dp/B001SZ5MXQ) [**rom&nd Better Than Cheek (N01 NUTTY NUDE) 4g**rom&nd**$9.91**4.4★**▲ 111%**](https://www.amazon.com/dp/B0BGKP2WP1) [**COVERGIRL - Cheekers Blush Soft blendable lightweight formula easy & natural look 100% Cruelty-Free**COVERGIRL**$5.02**4.6★**▲ 111%**](https://www.amazon.com/dp/B07JMZ72J5) [**COVERGIRL Cheekers Blendable Powder Blush Iced Cappuccino .12 oz (packaging may vary) 1 Count**COVERGIRL**$5.87**4.8★**▲ 69%**](https://www.amazon.com/dp/B000PRZTRW)
**~~View all trending →~~**
## **What buyers say about beige blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**41%
*“The color is very pretty”*
**Value For Money**12%
*“Its very affordable”*
**Quality-Overall**12%
*“Very reliable and affordable”*
**Suitability Combination Skin**8%
*“Perfect for my skin tone”*
**Soft Feel**4%
*“a smooth feeling”*
**Brightness/Shine/Glow**3%
*“beautiful shimmer”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Ease Of Application**2%
*“Applies nice”*
**Coverage**2%
*“Nice coverage”*
**Durability**1%
*“lasts all day”*
### **What buyers complain about **
**Color**43%
*“Wrong color”*
**Size-Overall**10%
*“Small for the price”*
**Value For Money**3%
*“expensive brands before finding this”*
**Ease Of Use**3%
*“Hard to use”*
**Quality-Overall**3%
*“Really NOT a quality blush at all”*
**Assembly/Installation**2%
*“Bad assembly”*
**Moist/Dry**2%
*“Clumps on cheek - foundation was dry so its not that anything was wet to clump to”*
**Design-Overall**2%
*“Poor design”*
**Brightness/Shine/Glow**2%
*“It's hard and shiny”*
**Defective Material/Parts**2%
*“Was put together wrong all broken”*
### **Top return reasons **
**Color**68%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**4%
**Size-Overall**2%
**Compactness**2%
**Leak-Proof**2%
**Product Condition**2%
**Weight Light**1%
**Functionality-Overall**1%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is beige blush profitable to sell on Amazon United States?**
- The niche generates $50K/yr across 22 tracked products. 90-day search growth is -8.3%. Flapen's verdict: Skip it (31/100).
- **How competitive is the beige blush niche?**
- 5 brands and 110 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in beige blush?**
- Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 0.9%.
- **What does it cost to enter the beige blush niche?**
- Listings span $4.30–$10.23; the average listing price is $6.38 (sweet spot $15–$100). The average incumbent carries 16,800 reviews — the moat a new listing must climb.
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