---
title: "Beetlejuice Makeup — $10K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beetlejuice-makeup"
last_updated: "2026-08-09T17:50:56.235Z"
locale: en
meta:
description: "Niche score 36/100 · $10K/yr market · 42K searches/yr · $14.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $10K/yr market · 42K searches/yr · $14.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beetlejuice Makeup — $10K/yr Amazon US Niche (2026) - Flapen"
---
# **beetlejuice makeup**
**Skip it**
A small market ($10K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 22Conversion 19Competition 49Returns 47Price range 65Avg price 73Brand share 37Review moat 58Quality gap 45
**Avg price**
**Good****$14.77**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.81–$30.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,166.92**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$10K**
$10K/yr · 42K searches
According to Flapen's Amazon United States niche tracking, beetlejuice makeup is a $10K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beetlejuice makeup market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$44K–$59K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#1,038**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **75%**
- **Out of stock**
- **10.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**33**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**17%**
- BADCOLOR20% - Spirit Halloween20% - UCANBE14% - BEFIVECOK10% - Rubies9% - NYX PROFESSIONAL MAKEUP9% - Open — no brand owns it (3 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 112.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/beetlejuice-makeup/trend)
## **Top beetlejuice makeup search terms**
- **beetlejuice makeup**23K/yr-9.1%3.3% conv. - **beetlejuice makeup kit**12K/yr+32.4%4.2% conv. - **beetlejuice face paint**3K/yr-29.5%5.5% conv. - **beetle juice makeup kit**4K/yr-48.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/beetlejuice-makeup/search-terms)
## **Top beetlejuice makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3878%$77512%$1K16%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spirit Halloween Beetlejuice Makeup Kit Officially Licensed Halloween Cosmetics Set Scary Costume Makeup Kit Unisex Adult One Size Fits Most Multicolor**Spirit Halloween**$13.52**4.8★7 rev](https://www.amazon.com/dp/B0F552K4B9) [2**BADCOLOR 3PCS White Ogre Green Purple Face Body Paint Stick Makeup for Beetle-juice/ Frankenstein SFX Cosplay & Dress Up Full-Coverage Halloween Facepaint Makeup Kit**BADCOLOR**$9.86**4.4★2,895 rev](https://www.amazon.com/dp/B0DPKCQ5JK) [3**Black White Green Face & Body Paint - Blendable Facepaint Foundation with Sponge & Brush for Skin Professional Halloween Face Make-up Kit for Grinch Shrek Alien Frankenstein Wicked Witch Costume**BEFIVECOK**$6.81**4.4★217 rev](https://www.amazon.com/dp/B0FKHF27KG) [4**Rubies Beetlejuice: Beetlejuice Makeup Kit for Adults Mens One Size**Rubies**$13.55**4.3★317 rev](https://www.amazon.com/dp/B001BY9BWW) [5**NYX PROFESSIONAL MAKEUP BEETLEJUICE Pinstripe Duo Eye Liner Dual-Ended Black Liquid Eyeliner + Green Chrome Eyeliner**NYX PROFESSIONAL MAKEUP**$10.46**4.2★26 rev](https://www.amazon.com/dp/B0DD1VSV6P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Honlley Halloween Stripe Suit Ghost Makeup Kit Costume Women - White Water-Based Face Paint Black Green Eyeshadow Dark Purple Lip Stain Eyebrow Sponges & Guide | Classic Movie Character Cosplay**HONLLEY**$19.80**10 rev9mo ago](https://www.amazon.com/dp/B0FGTV2F9X) [**Black White Green Face & Body Paint - Blendable Facepaint Foundation with Sponge & Brush for Skin Professional Halloween Face Make-up Kit for Grinch Shrek Alien Frankenstein Wicked Witch Costume**BEFIVECOK**$6.81**217 rev11mo ago](https://www.amazon.com/dp/B0FKHF27KG) [**Green Purple Goth Eyeshadow Palette Makeup- 18 Colors Matte Shimmer Metallic Bright & Dark Smoky Gothic Eye Shadows for Halloween Christmas Grinch Witch Beetle-juice Ursula SFX Cosplay Costume Make Up**UCANBE**$10.22**9,049 rev1y ago](https://www.amazon.com/dp/B0FBGD7B8P) [**Halloween Beetle-juice Makeup & Frankenstein Makeup Kit Face Paint SFX Character Set with Black Lipstick & Applicators for Ghost Zombie Grinch Special Effects Make Up Costume Cosplay Party & Stage**BOBISUKA**$20.54**473 rev1y ago](https://www.amazon.com/dp/B0F389GQJF) [**Spirit Halloween Beetlejuice Makeup Kit Officially Licensed Halloween Cosmetics Set Scary Costume Makeup Kit Unisex Adult One Size Fits Most Multicolor**Spirit Halloween**$13.52**7 rev1y ago](https://www.amazon.com/dp/B0F552K4B9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP BEETLEJUICE Pinstripe Duo Eye Liner Dual-Ended Black Liquid Eyeliner + Green Chrome Eyeliner**NYX PROFESSIONAL MAKEUP**$10.46**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0DD1VSV6P) [**GRAPHICS & MORE Beetlejuice Beetle Worm Compact Travel Purse Handbag Makeup Mirror**GRAPHICS & MORE**$10.00**4.9★**▲ 867%**](https://www.amazon.com/dp/B07VVN3QGY) [**Spirit Halloween Beetlejuice Makeup Kit Officially Licensed Halloween Cosmetics Set Scary Costume Makeup Kit Unisex Adult One Size Fits Most Multicolor**Spirit Halloween**$13.52**4.8★**▲ 79%**](https://www.amazon.com/dp/B0F552K4B9) [**Halloween Beetle-juice Makeup & Frankenstein Makeup Kit Face Paint SFX Character Set with Black Lipstick & Applicators for Ghost Zombie Grinch Special Effects Make Up Costume Cosplay Party & Stage**BOBISUKA**$20.54**4.4★**▲ 25%**](https://www.amazon.com/dp/B0F389GQJF) [**White Green Purple Face Body Paint Face Painting Kit with Brushes for Beetlejuice & Frankenstein Halloween Makeup Facepaints for Witch Ursula Maleficent Costume Cosplay & Monster Skeleton SFX Makeup**BADCOLOR**$14.26**4.4★**▲ 20%**](https://www.amazon.com/dp/B0DWX34581)
**~~View all trending →~~**
## **What buyers say about beetlejuice makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**48%
*“Colors are beautiful”*
**Quality-Overall**15%
*“Good quality”*
**Value For Money**7%
*“Great, high payoff palette”*
**Coverage**5%
*“This stuff looks and covers awesomely”*
**Durability**4%
*“It even held up well during concerts”*
**Brightness/Shine/Glow**4%
*“I have worn a variation of all the colors out and about and they all do exceedingly well--even the glitters, which is saying a lot, since glitter doesn't usually like to hold on through a gothy night out in such a windy, rainy place as Seattle”*
**Eyelash Quality**2%
*“Apocalypse proof eyeshadow”*
**Color Fading/Discoloration**2%
*“the colors stay put well”*
**Suitability Combination Skin**2%
*“But most of them are beautiful on the skin”*
### **What buyers complain about **
**Allergies**17%
*“Allergic reaction”*
**Durability**13%
*“it doesnt last all day”*
**Color**13%
*“if anything these 2 look pinkish when you get them”*
**Thickness**6%
*“They are chunky”*
**Smell**6%
*“stinks very badly”*
**Quality-Overall**6%
*“in this case no mirror-meh quality is correct”*
### **Top return reasons **
**Color**35%
**Advertised Vs Actual Product**10%
**Value For Money**9%
**Quality-Overall**7%
**Defective Material/Parts**6%
**Paint Quality**6%
**Functionality-Overall**5%
**Size-Overall**5%
**Texture/Consistency-Overall**3%
**Color Fading/Discoloration**2%
## **Common questions**
- **Is beetlejuice makeup profitable to sell on Amazon United States?**
- The niche generates $10K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the beetlejuice makeup niche?**
- 9 brands and 33 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in beetlejuice makeup?**
- Top complaints mined from reviews: Allergies, Durability, Color. The return rate is 3.2%.
- **When does demand for beetlejuice makeup peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 112.2× the quietest.
- **What does it cost to enter the beetlejuice makeup niche?**
- Listings span $6.81–$30.52; the average listing price is $14.77 (sweet spot $15–$100). The average incumbent carries 1,167 reviews — the moat a new listing must climb.
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