---
title: "Bees Wax Lip Balms — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bees-wax-lip-balms"
last_updated: "2026-08-06T11:11:30.238Z"
locale: en
meta:
description: "Niche score 44/100 · $151K/yr market · 101K searches/yr · $14.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $151K/yr market · 101K searches/yr · $14.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bees Wax Lip Balms — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **bees wax lip balms**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 16Conversion 87Competition 56Returns 99Price range 69Avg price 75Brand share 0Review moat 19Quality gap 21
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$14.96**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.36–$38.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$151K**
$151K/yr · 101K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,707.63**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bees wax lip balms is a $151K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bees wax lip balms market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$150K–$187K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#856**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**608**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 96%
**Open market**
**0%**
- Portland Bee Balm67% - Burt's Bees31% - Beessential2% - Open — no brand owns it (0%)
## **Top bees wax lip balms search terms**
- **portland bee balm**40K/yr-11.5%15.8% conv. - **burts bees honey lip balm**20K/yr-32.1%6.4% conv. - **portland bee balm chapstick**10K/yr-4.5%17.2% conv. - **burts bees lip balm honey**11K/yr-35.1%5.4% conv. - **beeswax for lips**5K/yr+57.7%0.5% conv. - **burts bees honey**9K/yr-34.7%5.8% conv. - **bee chapstick**5K/yr-10.2%4.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bees-wax-lip-balms/search-terms)
## **Top bees wax lip balms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$15K15%$23K20%$30K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Portland Bee Balm All Natural Handmade Beeswax Lip Balm with Organic Coconut and Olive Oil (Unscented) - 3 Count | Natural Lip Balm Cruelty Free Plastic Neutral | Organic Lip Balm**Portland Bee Balm**$9.92**4.6★1,410 rev](https://www.amazon.com/dp/B079NMLZJJ) [2**Portland Bee Balm All Natural Handmade Beeswax Lip Balm with Organic Coconut and Olive Oil (Oregon Mint) - 3 Count | Natural Lip Balm Cruelty Free Plastic Neutral | Organic Lip Balm**Portland Bee Balm**$9.90**4.7★1,014 rev](https://www.amazon.com/dp/B01H7VDXNU) [3**Burts Bees 100% Natural Moisturizing Lip Balm Honey with Beeswax - 1 Tube 0.15 Ounce**Burt's Bees**$4.36**4.6★2,750 rev](https://www.amazon.com/dp/B000C666GO) [4**Burts Bees Honey Moisturizing Lip Balm 0.15 oz (Pack of 12)**Burt's Bees**$38.17**4.7★21,195 rev](https://www.amazon.com/dp/B00FQRBB3W) [5**Burts Bees Honey Moisturizing Lip Balm 0.15 oz (Pack of 6)**Burt's Bees**$20.66**4.7★21,195 rev](https://www.amazon.com/dp/B001E6TZ5U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Portland Bee Balm All Natural Handmade Beeswax Based Lip Balm Complete Collection Every Scent 9 Count**Portland Bee Balm**$26.45**2 rev3mo ago](https://www.amazon.com/dp/B0GVVK15RD) [**Portland Bee Balm All Natural Handmade Beeswax Lip Balm with Organic Coconut & Olive Oil (Rainier Cherry Mt. Hood Strawberry & Cascade Watermelon Assortment) - 3 Count | Cruelty Free Natural Lip Balm**Portland Bee Balm**$9.60**30 rev3mo ago](https://www.amazon.com/dp/B0GVVQB2Q1) [**Burts Bees Vanilla Honey Lip Butter Repairs Dry Lips 24 Hour Hydration Locks in Moisture Includes Shea and Mango Butters Antioxidant Rich Vitamin E Convenient Twist Up Dispenser 0.5 Oz.**Burt's Bees**$9.71**445 rev7mo ago](https://www.amazon.com/dp/B0FS9137MK) [**Burts Bees Gifts Ideas - Garden Party Lip Balm Set Lavender Vanilla Sweet Peach Green Apple Wildflower Honey With Responsibly Sourced Beeswax Natural Origin Lip Treatment 0.15 oz. Four Tubes**Burt's Bees**$10.87**13,149 rev1y ago](https://www.amazon.com/dp/B0F8WXS8YH) [**Portland Bee Balm All Natural Handmade Tinted Beeswax Based Lip Balm Asssorted Color Shimmer 3 Count**Portland Bee Balm**$9.82**28 rev1y ago](https://www.amazon.com/dp/B0DPMGNXTV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Portland Bee Balm All Natural Handmade Beeswax Based Lip Balm Complete Collection Every Scent 9 Count**Portland Bee Balm**$26.45**5.0★**▲ 425%**](https://www.amazon.com/dp/B0GVVK15RD) [**Portland Bee Balm All Natural Handmade Beeswax Lip Balm with Organic Coconut & Olive Oil (Rainier Cherry Mt. Hood Strawberry & Cascade Watermelon Assortment) - 3 Count | Cruelty Free Natural Lip Balm**Portland Bee Balm**$9.60**4.5★**▲ 423%**](https://www.amazon.com/dp/B0GVVQB2Q1) [**Burts Bees Honey Moisturizing Lip Balm 0.15 oz (Pack of 6)**Burt's Bees**$20.66**4.7★**▲ 226%**](https://www.amazon.com/dp/B001E6TZ5U) [**Portland Bee Balm Simple Salve All Natural Handmade Beeswax Based Hand and Body Moisturizing Balm**Portland Bee Balm**$12.61**4.7★**▲ 21%**](https://www.amazon.com/dp/B0B26YW67X) [**Portland Bee Balm Solar Eclipse All Natural Handmade Beeswax Based SPF 15 Lip Balm 3 Count**Portland Bee Balm**$9.87**4.6★**▲ 21%**](https://www.amazon.com/dp/B07NDKF6W9)
**~~View all trending →~~**
## **What buyers say about bees wax lip balms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**18%
*“Super hydrating”*
**Soft Feel**12%
*“Goes on smooth”*
**Smell**11%
*“It has a mild fresh scent”*
**Quality-Overall**10%
*“Excellent product”*
**Value For Money**8%
*“Affordable price”*
**Ease Of Use**3%
*“Easy to use”*
**Ingredients-Overall**2%
*“Good ingredients”*
**Texture/Consistency-Overall**2%
*“Nice texture”*
**Durability**2%
*“The balm glides smoothly and really lasts”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Moist/Dry**15%
*“A bit dry”*
**Smell**12%
*“It smelled terrible”*
**Advertised Vs Actual Product**4%
*“Don't trust the photo”*
**Sensitivity-Overall**4%
*“It burns”*
**Allergies**4%
*“Caused Allergic reaction”*
**Value For Money**3%
*“Not worth it IMO”*
**Oily/Greasy**3%
*“this is literally vanilla scented Vaseline it's heavy and greasy”*
**Quality-Overall**3%
*“And even the quality of the balm is worse”*
**Thickness**2%
*“Doesnt feel thick or is overly fragrant”*
**Adhesion/Stickiness**2%
*“it seems a little sticky”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Smell**13%
**Value For Money**11%
**Moist/Dry**8%
**Defective Material/Parts**5%
**Ingredients-Overall**5%
**Functionality-Overall**4%
**Dispensing Mechanism**3%
**Texture/Consistency-Overall**3%
**Product Condition**3%
## **Common questions**
- **Is bees wax lip balms profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the bees wax lip balms niche?**
- 3 brands and 608 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bees wax lip balms?**
- Top complaints mined from reviews: Moist/Dry, Smell, Advertised Vs Actual Product. The return rate is 0.3%.
- **What does it cost to enter the bees wax lip balms niche?**
- Listings span $4.36–$38.17; the average listing price is $14.96 (sweet spot $15–$100). The average incumbent carries 14,708 reviews — the moat a new listing must climb.
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