---
title: "Search terms — beer soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beer-soap/search-terms"
last_updated: "2026-08-09T22:55:54.202Z"
locale: en
meta:
  description: "Niche score 56/100 · $2.3M/yr market · 1.2M searches/yr · $17.85 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $2.3M/yr market · 1.2M searches/yr · $17.85 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — beer soap - Flapen"
---

# **beer soap**

**Launch it**

A $2.3M/yr market growing +3.9% this quarter with returns at 0.2% — clears our launch bar.

Market size 95Growth 30Conversion 90Competition 37Returns 99Price range 80Avg price 82Brand share 0Review moat 45Quality gap 21

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.3M**

$2.3M/yr · 1.2M searches

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.85**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.14–$53.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,039.26**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms