---
title: "Beer Soap — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beer-soap"
last_updated: "2026-08-09T18:41:38.604Z"
locale: en
meta:
description: "Niche score 56/100 · $2.3M/yr market · 1.2M searches/yr · $17.85 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $2.3M/yr market · 1.2M searches/yr · $17.85 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Beer Soap — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **beer soap**
**Launch it**
A $2.3M/yr market growing +3.9% this quarter with returns at 0.2% — clears our launch bar.
Market size 95Growth 30Conversion 90Competition 37Returns 99Price range 80Avg price 82Brand share 0Review moat 45Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 1.2M searches
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.14–$53.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,039.26**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, beer soap is a $2.3M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beer soap market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.8M–$2.2M**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 96%
**Open market**
**0%**
- Duke Cannon Supply Co.92% - San Francisco Soap Company8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +3.9% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/beer-soap/trend)
## **Top beer soap search terms**
- **duke cannon soap**579K/yr+7.6%8.3% conv. - **duke cannon**344K/yr-9.0%2.7% conv. - **man bar soap for men**44K/yr+8.4%5.6% conv. - **man bar**33K/yr+11.6%4.7% conv. - **man bar soap**29K/yr+30.1%4.3% conv. - **duke cannon bar soap**24K/yr-0.8%6.0% conv. - **duke cannon midnight swim**19K/yr+14.2%12.6% conv. - **san francisco soap company**17K/yr+7.1%1.9% conv. - **mrs meyers bar soap**12K/yr+14.9%0.0% conv. - **big ass bar of soap**12K/yr+13.5%8.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/beer-soap/search-terms)
## **Top beer soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$227K20%$453K30%$680K40%$907K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Duke Cannon Big Brick of Soap Sandalwood + Lavender Scent Large Triple-Milled Bar Soap for Men Long-Lasting Moisturizing with Natural Oils Supports U.S. Veterans Midnight Swim (10 oz.)**Duke Cannon Supply Co.**$7.59**4.8★1,664 rev](https://www.amazon.com/dp/B0DZSR9FZG) [2**Duke Cannon Supply Co. Extra Large Bar Soap - Mens Natural Bar Soap with Masculine Scents - Made in the USA with Domestic & Globally Sourced Materials - All Skin Types - Big Brick - Sawtooth 10 oz**Duke Cannon Supply Co.**$7.29**4.8★1,664 rev](https://www.amazon.com/dp/B0DX47DYZB) [3**Duke Cannon Supply Co. Extra Large Bar Soap - Mens Natural Bar Soap With A Masculine Scent - Big American Bourbon Scented - All Skin Types - Hydrating Big Brick of Soap - Bourbon 10 oz**Duke Cannon Supply Co.**$7.68**4.8★1,664 rev](https://www.amazon.com/dp/B0DVMHBV8Q) [4**Duke Cannon Supply Co. Thick High Viscosity Body Wash - 3X Thicker Cleansing Shower and Bath Gel Mineral-Enriched Body Wash for Men - Sandalwood + Lavender - Mens Body Scrub - Midnight Swim (18 oz)**Duke Cannon Supply Co.**$7.77**4.5★1,287 rev](https://www.amazon.com/dp/B0DYKBCL5G) [5**Duke Cannon Ultimate Freshness Soap 3-Pack Midnight Swim Superior & Naval Diplomacy - 10 oz Bars with Aquatic Fresh Water & Oceanic Scents - Triple Milled American-Made**Duke Cannon Supply Co.**$29.43**4.7★5,194 rev](https://www.amazon.com/dp/B0DFK1VX2Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Duke Cannon Supply Co. Midnight Swim 2-in-1 Shampoo and Conditioner for Men - 14 fl oz - Sandalwood + Lavender Scent - Made with Tea Tree Oil & Menthol - Soothes & Refreshes the Scalp**Duke Cannon Supply Co.**$9.68**208 rev6mo ago](https://www.amazon.com/dp/B0GGVM7VZD) [**Duke Cannon Supply Co. Bar Soap Puck - Mens Rounded Bar Soap with Masculine Scents - Disc-Shaped Mens Soap - Hydrating & Deep Cleaning - All Skin Types - Midnight Swim 5 oz**Duke Cannon Supply Co.**$6.14**569 rev10mo ago](https://www.amazon.com/dp/B0FQKZ9G82) [**Duke Cannon Supply Co. Soft Side Hydrating Brick Of Soap For Men - Shea Butter - Sandalwood Scent - 6oz**Duke Cannon Supply Co.**$8.55**120 rev1y ago](https://www.amazon.com/dp/B0DZT3LQLK) [**Duke Cannon Big Brick of Soap Sandalwood + Lavender Scent Large Triple-Milled Bar Soap for Men Long-Lasting Moisturizing with Natural Oils Supports U.S. Veterans Midnight Swim (10 oz.)**Duke Cannon Supply Co.**$7.59**1,664 rev1y ago](https://www.amazon.com/dp/B0DZSR9FZG) [**Duke Cannon Midnight Swim Aluminum-Free Deodorant for Men - Air Defense Sandalwood + Lavender Scent 3 oz Long-Lasting Clear Glide Skin-Soothing Formula**Duke Cannon Supply Co.**$9.56**725 rev1y ago](https://www.amazon.com/dp/B0DYZ9BFF9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Duke Cannon Supply Co. Midnight Swim 2-in-1 Shampoo and Conditioner for Men - 14 fl oz - Sandalwood + Lavender Scent - Made with Tea Tree Oil & Menthol - Soothes & Refreshes the Scalp**Duke Cannon Supply Co.**$9.68**4.5★**▲ 245%**](https://www.amazon.com/dp/B0GGVM7VZD) [**Duke Cannon Midnight Swim Antiperspirant Deodorant for Men Trench Warfare Sandalwood + Lavender Scent Aluminum-Based Sweat Protection 3 oz Long-Lasting & Skin-Soothing**Duke Cannon Supply Co.**$9.56**4.5★**▲ 188%**](https://www.amazon.com/dp/B0DYZ8JFZ6) [**Duke Cannon Supply Co. Bar Soap Puck - Mens Rounded Bar Soap with Masculine Scents - Disc-Shaped Mens Soap - Hydrating & Deep Cleaning - All Skin Types - Midnight Swim 5 oz**Duke Cannon Supply Co.**$6.14**4.6★**▲ 71%**](https://www.amazon.com/dp/B0FQKZ9G82) [**Duke Cannon Big Brick of Soap Sandalwood + Lavender Scent Large Triple-Milled Bar Soap for Men Long-Lasting Moisturizing with Natural Oils Supports U.S. Veterans Midnight Swim (10 oz.)**Duke Cannon Supply Co.**$7.59**4.8★**▲ 54%**](https://www.amazon.com/dp/B0DZSR9FZG) [**Duke Cannon Supply Co. Extra Large Bar Soap Bundle - Mens Bar Soap with Masculine Scents - Frsh Water + Citrus - All Skin Types - Big Brick of Soap - Superior 10 oz**Duke Cannon Supply Co.**$7.22**4.8★**▲ 40%**](https://www.amazon.com/dp/B0DX4D15CV)
**~~View all trending →~~**
## **What buyers say about beer soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**56%
*“Amazing scent”*
**Quality-Overall**6%
*“Great product as usual”*
**Lather**6%
*“Great value, smells good and thick lather”*
**Durability**4%
*“the product feels durable”*
**Value For Money**4%
*“Great value”*
**Cleansing**3%
*“It feels clean”*
**Allergies**2%
*“No irritation for me”*
**Moist/Dry**1%
*“Does it moisturize”*
**Soft Feel**1%
*“Soft Skin”*
**Advertised Vs Actual Product**1%
*“Exactly what I wanted”*
### **What buyers complain about **
**Smell**19%
*“I found the scent too strong”*
**Size-Overall**10%
*“HUGE”*
**Value For Money**7%
*“Kinda expensive”*
**Allergies**5%
*“I have hyper-allergic skin that is very dry”*
**Leak-Proof**3%
*“was leaking from lid being loose”*
**Lather**3%
*“it doesn't lather very well”*
**Moist/Dry**3%
*“Leaves skin really dry”*
**Durability**2%
*“Doesnt last”*
**Skin Health**1%
*“Irritated my skin quickly”*
**Adhesion/Stickiness**1%
*“kind of leaves your skin filling sticky”*
### **Top return reasons **
**Smell**49%
**Leak-Proof**15%
**Size-Overall**7%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Value For Money**4%
**Product Condition**2%
**Defective Material/Parts**2%
**Natural Ingredients**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is beer soap profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Launch it (56/100).
- **How competitive is the beer soap niche?**
- 2 brands and 39 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in beer soap?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.2%.
- **When does demand for beer soap peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the beer soap niche?**
- Listings span $6.14–$53.93; the average listing price is $17.85 (sweet spot $15–$100). The average incumbent carries 2,039 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)