---
title: "Beebalm — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beebalm"
last_updated: "2026-08-09T13:10:42.775Z"
locale: en
meta:
description: "Niche score 43/100 · $18K/yr market · 50K searches/yr · $13.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $18K/yr market · 50K searches/yr · $13.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beebalm — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **beebalm**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 5Conversion 34Competition 48Returns 95Price range 61Avg price 59Brand share 51Review moat 66Quality gap 67
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****864.3**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.85–$30.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.08**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-40.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$18K**
$18K/yr · 50K searches
According to Flapen's Amazon United States niche tracking, beebalm is a $18K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beebalm market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$20K–$26K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#727**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**22%**
- Bee Balm39% - Seed Needs11% - Deepmind9% - Eakroo8% - WFWJ6% - The Three Company4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -40.6% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 15.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/beebalm/trend)
## **Top beebalm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7198%$1K12%$2K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Original Bee Balm Lip Balm Peach Hydrating Lip Butter with Propolis & Honey Lip Moisturizing Mask for Dry & Cracked Lips Reduces Lip Lines with Beeswax & Vitamin E**Bee Balm**$11.77**4.5★822 rev](https://www.amazon.com/dp/B0D72TP5JW) [2**Original My Bee Balm Lip Balm Propolis Hydrating Balm Honey Pot for Dry Chapped & Cracked Lips Deeply Moisturizes & Hydrates Lips with Organic Beeswax & Vitamin E**Bee Balm**$12.46**4.5★822 rev](https://www.amazon.com/dp/B0CLGYKDSX) [3**Seed Needs Bee Balm Seeds to Plant Panorama Mix Perennial Flowers 1 Pack**Seed Needs**$5.29**3.7★608 rev](https://www.amazon.com/dp/B003TCZU38) [4**4 PCS Bee Lip Balm Lip Mask Honey Pot Lip Gloss for Girls Strawberry & Honey Balm Lip Balm Bulk Chapstick Bulk Stuff for Teen Girls Lip Mask Bulk Lip Repair for Dry Cracked Lips Bulk Gifts for Women**Deepmind**$11.74**4.5★2,973 rev](https://www.amazon.com/dp/B0CXSGXTJV) [5**10 PCS Bee Lip Balm Honey Pot Strawberry Watermelon Apple Lime Cherry Mint Coconut Aloe Grapes Peach & Honey Balm Lip Mask Bulk Moisturizing Lip Balm Set Lip Sleeping Mask Chapstick Bulk**Eakroo**$23.46**4.7★316 rev](https://www.amazon.com/dp/B0FMXQ6F14)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4000+ Bee Balm Seeds for Planting Color Mix Native Wildflower Seeds Heirloom & Open Pollinated Perennial Flower Seeds to Plant Outside Flower Herb Garden**Fruivity**$12.68**226 rev6mo ago](https://www.amazon.com/dp/B0GJKL2N9S) [**6 PCS Bee Lip Balm Honey Pot Lip Mask Propolis Moisturizing**WFWJ**$15.66**1,580 rev7mo ago](https://www.amazon.com/dp/B0G5LKQP46) [**6 Pcs Bee Lip Balm Honey Pot Propolis Lip Mask Overnight Repair & Daily Hydration Moisturizing Sleeping Lip Balm for Dry & Cracked Lips Reduce Lip Lines**Eqimznv**$13.48**6 rev8mo ago](https://www.amazon.com/dp/B0G29115WN) [**Bee Lip Balm Lip Mask Honey Pot 12 Flavors Fruit Lip mask Set with Honey & Vitamin E Lip Sleeping Mask Propolis Moisturizing Lip Balm Effective Reduces Lip Lines Prevention Dry and Cracked**Charm Kiss**$25.32**24 rev8mo ago](https://www.amazon.com/dp/B0FZL7HVYD) [**VISRIE 6 PCS Bee Lip Balm Lip Mask Honey Pot Valentines Day Gifts Moisturizing Lip Sleeping Mask for Dry Chapped Lips with Propolis Honey Balm Lip Balm with Stick**VISRIE**$9.67**156 rev9mo ago](https://www.amazon.com/dp/B0FVWMDSCL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4000+ Bee Balm Seeds for Planting Color Mix Native Wildflower Seeds Heirloom & Open Pollinated Perennial Flower Seeds to Plant Outside Flower Herb Garden**Fruivity**$12.68**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0GJKL2N9S) [**Live Flowering Bee Balm - Assorted Colors (2 Plants Per Pack) Pollinator - Attracts Butterflies 10 Tall by 4 Wide in 1 Qt Pot**The Three Company**$19.50**3.8★**▲ 1000%**](https://www.amazon.com/dp/B0CWS9M4R8) [**6 Pcs Bee Lip Balm Honey Pot Propolis Lip Mask Overnight Repair & Daily Hydration Moisturizing Sleeping Lip Balm for Dry & Cracked Lips Reduce Lip Lines**Eqimznv**$13.48**4.2★**▲ 658%**](https://www.amazon.com/dp/B0G29115WN) [**Bee Balm Seeds for Planting - Wild Bergamot Survival Garden Seeds (1 Pack)**SURVIVAL GARDEN SEEDS**$4.85**4.1★**▲ 652%**](https://www.amazon.com/dp/B09BPQNZZS) [**Seed Needs Wild Bee Balm Seeds to Plant Bergamot Perennial Flowers 2 Packs**Seed Needs**$5.67**4.0★**▲ 570%**](https://www.amazon.com/dp/B003TCVMYE)
**~~View all trending →~~**
## **What buyers say about beebalm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Seeds seem to be of great quality”*
**Gifting Purpose**14%
*“Cute gifts”*
**Plant Growth**13%
*“Very Healthy Plants”*
**Moist/Dry**10%
*“Moisturizing and with a lovely scent”*
**Soft Feel**9%
*“So soft”*
**Smell**9%
*“These are Wonderful Gifts for Friends who love the Fragrances”*
**Advertised Vs Actual Product**4%
*“Product is accurate in description”*
**Ease Of Application**4%
*“is easy to apply”*
**Storage Capacity**3%
*“Great stocking stuffers”*
**Value For Money**3%
*“Great deal”*
### **What buyers complain about **
**Plant Growth**27%
*“seeds did not grow”*
**Advertised Vs Actual Product**11%
*“Not what was advertised”*
**Value For Money**10%
*“Much cheaper”*
**Size-Overall**9%
*“Larger than I had hoped for”*
**Moist/Dry**7%
*“BUT it really isn't hydrating for me anyway”*
**Smell**5%
*“No smell”*
**Durability**4%
*“One of the applicator tools broke soon after buying”*
**Adhesion/Stickiness**3%
*“almost gluey if you over apply it”*
**Natural Resource Wastage**3%
*“Total Waste”*
**Ease Of Application**2%
*“The applicator ends up with way more on it than is needed”*
### **Top return reasons **
**Advertised Vs Actual Product**26%
**Size-Overall**14%
**Smell**11%
**Plant Growth**10%
**Moist/Dry**6%
**Ingredients-Overall**4%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Product Condition**3%
## **Common questions**
- **Is beebalm profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 23 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -40.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the beebalm niche?**
- 17 brands and 18 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in beebalm?**
- Top complaints mined from reviews: Plant Growth, Advertised Vs Actual Product, Value For Money. The return rate is 0.9%.
- **When does demand for beebalm peak?**
- Demand peaks in Nov–Dec; the busiest month runs 15.5× the quietest.
- **What does it cost to enter the beebalm niche?**
- Listings span $4.85–$30.89; the average listing price is $13.08 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.
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