---
title: "Bee Balm — $651K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bee-balm"
last_updated: "2026-08-06T20:49:05.491Z"
locale: en
meta:
description: "Niche score 58/100 · $651K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $651K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bee Balm — $651K/yr Amazon US Niche (2026) - Flapen"
---
# **bee balm**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 3Conversion 37Competition 80Returns 97Price range 64Avg price 67Brand share 81Review moat 29Quality gap 65
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Avg price**
**Good****$13.98**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$651K**
$651K/yr · 1.6M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.83–$33.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,591.27**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-44.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bee balm is a $651K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bee balm market data**
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **$699K–$839K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#716**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**54%**
Top 20: 91%
**Top-5 click share**
**36%**
Top 20: 74%
**Open market**
**41%**
- Bee Balm24% - Deepmind13% - WenFeng8% - Eakroo5% - Seed Needs5% - WFWJ5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.0% search growth over the last 90 days.
175K125KHoliday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 12.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bee-balm/trend)
## **Top bee balm search terms**
- **bee balm**507K/yr-20.2%2.2% conv. - **honey lip balm**79K/yr-24.7%1.5% conv. - **honey balm**189K/yr-68.9%1.3% conv. - **bee balm lip balm**212K/yr-61.4%2.3% conv. - **bee lip balm**38K/yr-4.2%1.5% conv. - **honeybalm**117K/yr-62.6%1.0% conv. - **honey pot lip balm**62K/yr-60.2%2.6% conv. - **honey lip mask**15K/yr+2.9%1.0% conv. - **honeybalm lip balm**125K/yr-77.1%1.7% conv. - **honey balm lip balm**84K/yr-74.4%1.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bee-balm/search-terms)
## **Top bee balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$20K6%$39K9%$59K12%$78K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Original My Bee Balm Lip Balm Propolis Hydrating Balm Honey Pot for Dry Chapped & Cracked Lips Deeply Moisturizes & Hydrates Lips with Organic Beeswax & Vitamin E**Bee Balm**$12.46**4.5★822 rev](https://www.amazon.com/dp/B0CLGYKDSX) [2**4 PCS Bee Lip Balm Lip Mask Honey Pot Lip Gloss for Girls Strawberry & Honey Balm Lip Balm Bulk Chapstick Bulk Stuff for Teen Girls Lip Mask Bulk Lip Repair for Dry Cracked Lips Bulk Gifts for Women**Deepmind**$11.74**4.5★2,973 rev](https://www.amazon.com/dp/B0CXSGXTJV) [3**Original Bee Balm Lip Balm Peach Hydrating Lip Butter with Propolis & Honey Lip Moisturizing Mask for Dry & Cracked Lips Reduces Lip Lines with Beeswax & Vitamin E**Bee Balm**$11.77**4.5★822 rev](https://www.amazon.com/dp/B0D72TP5JW) [4**10 PCS Bee Lip Balm Honey Pot Strawberry Watermelon Apple Lime Cherry Mint Coconut Aloe Grapes Peach & Honey Balm Lip Mask Bulk Moisturizing Lip Balm Set Lip Sleeping Mask Chapstick Bulk**Eakroo**$23.46**4.7★316 rev](https://www.amazon.com/dp/B0FMXQ6F14) [5**Original Bee Balm Lip Balm Strawberry Hydrating Lip Balm Lip Butter for Dry and Cracked Lips Propolis Honey Lip Mask Lip Moisturizing Mask Reduces Lip Lines Original Beeswax with Vitamin E**Bee Balm**$11.74**4.5★822 rev](https://www.amazon.com/dp/B0CLKC5VYV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4000+ Bee Balm Seeds for Planting Color Mix Native Wildflower Seeds Heirloom & Open Pollinated Perennial Flower Seeds to Plant Outside Flower Herb Garden**Fruivity**$12.68**226 rev6mo ago](https://www.amazon.com/dp/B0GJKL2N9S) [**Bee Lip Balm Honey Pot Lip Mask Propolis Moisturizing 6 Pcs**WenFeng**$15.42**286 rev7mo ago](https://www.amazon.com/dp/B0G5N58NBM) [**Bee Lip Balm Lip Mask Honey Pot 12 Flavors Fruit Lip mask Set with Honey & Vitamin E Lip Sleeping Mask Propolis Moisturizing Lip Balm Effective Reduces Lip Lines Prevention Dry and Cracked**Charm Kiss**$25.32**24 rev8mo ago](https://www.amazon.com/dp/B0FZL7HVYD) [**VISRIE 6 PCS Bee Lip Balm Lip Mask Honey Pot Valentines Day Gifts Moisturizing Lip Sleeping Mask for Dry Chapped Lips with Propolis Honey Balm Lip Balm with Stick**VISRIE**$9.67**156 rev9mo ago](https://www.amazon.com/dp/B0FVWMDSCL) [**10 PCS Bee Lip Balm Honey Pot Strawberry Watermelon Apple Lime Cherry Mint Coconut Aloe Grapes Peach & Honey Balm Lip Mask Bulk Moisturizing Lip Balm Set Lip Sleeping Mask Chapstick Bulk**Eakroo**$23.46**316 rev10mo ago](https://www.amazon.com/dp/B0FMXQ6F14)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Live Flowering Bee Balm - Assorted Colors (2 Plants Per Pack) Pollinator - Attracts Butterflies 10 Tall by 4 Wide in 1 Qt Pot**The Three Company**$19.50**3.8★**▲ 1000%**](https://www.amazon.com/dp/B0CWS9M4R8) [**4000+ Bee Balm Seeds for Planting Color Mix Native Wildflower Seeds Heirloom & Open Pollinated Perennial Flower Seeds to Plant Outside Flower Herb Garden**Fruivity**$12.68**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0GJKL2N9S) [**Bee Lip Balm Honey Pot Lip Mask Propolis Moisturizing 6 Pcs**WenFeng**$15.42**4.5★**▲ 691%**](https://www.amazon.com/dp/B0G5N58NBM) [**Seed Needs Bee Balm Seeds to Plant Panorama Mix Perennial Flowers 1 Pack**Seed Needs**$5.29**3.7★**▲ 484%**](https://www.amazon.com/dp/B003TCZU38) [**Bee Lip Balm Lip Mask Honey Pot 12 Flavors Fruit Lip mask Set with Honey & Vitamin E Lip Sleeping Mask Propolis Moisturizing Lip Balm Effective Reduces Lip Lines Prevention Dry and Cracked**Charm Kiss**$25.32**4.9★**▲ 326%**](https://www.amazon.com/dp/B0FZL7HVYD)
**~~View all trending →~~**
## **What buyers say about bee balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**14%
*“Excellent Moisturizer”*
**Color**11%
*“The color is pretty”*
**Quality-Overall**11%
*“Seeds seem to be of great quality”*
**Soft Feel**10%
*“Goes on smooth”*
**Value For Money**4%
*“Great deal”*
**Smell**4%
*“doesnt smell bad”*
**Plant Growth**3%
*“Very Healthy Plants”*
**Gifting Purpose**3%
*“Great gift”*
**Suitability Combination Skin**3%
*“Great for sensitive skin”*
**Suitability Dry Skin**3%
*“This product is suited for very dry skin”*
### **What buyers complain about **
**Smell**13%
*“Funky smell”*
**Moist/Dry**8%
*“Not enough moisturizing”*
**Plant Growth**6%
*“Bad seeds”*
**Value For Money**6%
*“Kind of expensive”*
**Durability**5%
*“died in 3 days”*
**Color**5%
*“Too dark”*
**Advertised Vs Actual Product**5%
*“Very deceiving”*
**Size-Overall**4%
*“They are tiny”*
**Oily/Greasy**4%
*“is very greasy”*
**Allergies**3%
*“Severe rash”*
### **Top return reasons **
**Color**40%
**Advertised Vs Actual Product**11%
**Smell**10%
**Moist/Dry**6%
**Product Condition**5%
**Value For Money**4%
**Functionality-Overall**3%
**Texture/Consistency-Overall**3%
**Size-Overall**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is bee balm profitable to sell on Amazon United States?**
- The niche generates $651K/yr across 49 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -44.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the bee balm niche?**
- 31 brands and 65 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in bee balm?**
- Top complaints mined from reviews: Smell, Moist/Dry, Plant Growth. The return rate is 0.5%.
- **When does demand for bee balm peak?**
- Demand peaks in Nov–Dec; the busiest month runs 12.7× the quietest.
- **What does it cost to enter the bee balm niche?**
- Listings span $4.83–$33.39; the average listing price is $13.98 (sweet spot $15–$100). The average incumbent carries 3,591 reviews — the moat a new listing must climb.
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