[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-beautycounter":3,"research-sidebar-rollups":508},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":51,"baselines":90,"demand":95,"seasonality":285,"brandShare":298,"products":302,"feedback":390,"searchTerms":438,"related":473,"lastUpdated":36},"7c41a674-dc66-4320-a8f3-6b7d20ceb5c1","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":21,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":42,"pageQuality":31,"unitsSoldMin":43,"unitsSoldAvgMin":31,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":21,"top20BrandShare":21,"primePct":49,"oosRate":50},85570,70969,-0.3075,-0.425,0.0199,0.8218,1,4.31,18,60.59,13.01,132.4,9,1000,0.1111,0.0046,0,2,"beautycounter","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbeautycounter","Serums","2026-07-16T15:21:50.431969+00:00",3,37,[40,41],"high_price","low_review_barrier",3176,750,100,45443,60590,67,137,0.2222,0.1154,{"score":52,"verdict":53,"components":54},39,"skip",[55,60,63,67,70,72,75,80,83,86],{"key":56,"score":57,"weight":58,"raw":59},"marketSize",21,0.15,85570.23,{"key":61,"score":62,"weight":58,"raw":18},"growth",4,{"key":64,"score":65,"weight":66,"raw":19},"conversion",25,0.1,{"key":68,"score":69,"weight":58,"raw":20},"competition",15,{"key":71,"score":31,"weight":66,"raw":21},"brandShare",{"key":73,"score":74,"weight":66,"raw":22},"qualityGap",73,{"key":76,"score":77,"weight":78,"raw":79},"reviewMoat",99,0.05,18.44,{"key":81,"score":82,"weight":66,"raw":30},"returns",98,{"key":84,"score":85,"weight":78,"raw":24},"avgPrice",89,{"key":87,"score":88,"weight":78,"raw":89},"priceRange",71,0.7119524248261998,{"avgRating":91,"medianPrice":92,"medianReturnRate":93,"nichesTracked":94},4.42,24.38,0.0215,115062,{"points":96,"droppedPartialWeek":284},[97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,225,228,231,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281],{"week":98,"volume":99},"2025-05-04",2305,{"week":101,"volume":102},"2025-05-11",2576,{"week":104,"volume":105},"2025-05-18",2406,{"week":107,"volume":108},"2025-05-25",2157,{"week":110,"volume":111},"2025-06-01",2234,{"week":113,"volume":114},"2025-06-08",1885,{"week":116,"volume":117},"2025-06-15",1698,{"week":119,"volume":120},"2025-06-22",1851,{"week":122,"volume":123},"2025-06-29",1644,{"week":125,"volume":126},"2025-07-06",1244,{"week":128,"volume":129},"2025-07-13",2993,{"week":131,"volume":132},"2025-07-20",1158,{"week":134,"volume":135},"2025-07-27",1199,{"week":137,"volume":138},"2025-08-03",1208,{"week":140,"volume":141},"2025-08-10",1154,{"week":143,"volume":144},"2025-08-17",1049,{"week":146,"volume":147},"2025-08-24",1215,{"week":149,"volume":150},"2025-08-31",1184,{"week":152,"volume":153},"2025-09-07",1025,{"week":155,"volume":156},"2025-09-14",994,{"week":158,"volume":159},"2025-09-21",1326,{"week":161,"volume":162},"2025-09-28",1496,{"week":164,"volume":165},"2025-10-05",1748,{"week":167,"volume":168},"2025-10-12",2617,{"week":170,"volume":171},"2025-10-19",1947,{"week":173,"volume":174},"2025-10-26",2053,{"week":176,"volume":177},"2025-11-02",1964,{"week":179,"volume":180},"2025-11-09",1801,{"week":182,"volume":183},"2025-11-16",1811,{"week":185,"volume":186},"2025-11-23",1684,{"week":188,"volume":189},"2025-11-30",2315,{"week":191,"volume":192},"2025-12-07",1986,{"week":194,"volume":195},"2025-12-14",1837,{"week":197,"volume":198},"2025-12-21",1672,{"week":200,"volume":201},"2025-12-28",1106,{"week":203,"volume":204},"2026-01-04",1214,{"week":206,"volume":207},"2026-01-11",987,{"week":209,"volume":210},"2026-01-18",1232,{"week":212,"volume":213},"2026-01-25",1260,{"week":215,"volume":216},"2026-02-01",1889,{"week":218,"volume":219},"2026-02-08",2214,{"week":221,"volume":222},"2026-02-15",2057,{"week":224,"volume":183},"2026-02-22",{"week":226,"volume":227},"2026-03-01",1606,{"week":229,"volume":230},"2026-03-08",1448,{"week":232,"volume":162},"2026-03-15",{"week":234,"volume":235},"2026-03-22",1213,{"week":237,"volume":238},"2026-03-29",1251,{"week":240,"volume":241},"2026-04-05",1140,{"week":243,"volume":244},"2026-04-12",1205,{"week":246,"volume":247},"2026-04-19",1109,{"week":249,"volume":250},"2026-04-26",891,{"week":252,"volume":253},"2026-05-03",979,{"week":255,"volume":256},"2026-05-10",992,{"week":258,"volume":259},"2026-05-17",813,{"week":261,"volume":262},"2026-05-24",906,{"week":264,"volume":265},"2026-05-31",762,{"week":267,"volume":268},"2026-06-07",790,{"week":270,"volume":271},"2026-06-14",654,{"week":273,"volume":274},"2026-06-21",753,{"week":276,"volume":277},"2026-06-28",1469,{"week":279,"volume":280},"2026-07-05",626,{"week":282,"volume":283},"2026-07-12",653,false,[286,287,288,289,290,291,292,293,294,295,296,297],0.7866451331389286,1.3361066175688046,0.9405546923224283,0.7283130414422853,1.0352270066622677,0.9668376577765481,0.8797865094399865,0.7791021902471212,0.8114530342053171,1.4021492731104064,1.2839765011387583,1.1064659117515592,{"top":299,"otherBrandCount":31,"otherClickShare":31},[300],{"brand":301,"clickShare":21},"Beautycounter",[303,313,323,332,342,352,361,369,380],{"asin":304,"title":305,"brand":301,"imageUrl":306,"price":307,"rating":308,"reviews":38,"clickShare90":309,"clickShare360":310,"launchDate":311,"amazonUrl":312},"B08Q66KQ4J","Beautycounter Countertime Tripeptide Radiance Serum","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31nOPBVIiwL.jpg",39.5,4.6,0.4848,0.4951,"2020-12-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08Q66KQ4J",{"asin":314,"title":315,"brand":301,"imageUrl":316,"price":25,"rating":317,"reviews":318,"clickShare90":319,"clickShare360":320,"launchDate":321,"amazonUrl":322},"B08WH8Q3FK","BeautyCounter The Clean Deo Deodorant\u002FClean Rose","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312QdcGbZ8L.jpg",4.3,31,0.1072,0.1325,"2021-02-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08WH8Q3FK",{"asin":324,"title":325,"brand":301,"imageUrl":326,"price":327,"rating":317,"reviews":328,"clickShare90":329,"clickShare360":330,"launchDate":311,"amazonUrl":331},"B08Q67WHW2","BeautyCounter Counter + Overnight Resurfacing Peel","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31TWViJ9nDL.jpg",90.51,16,0.082,0.1153,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08Q67WHW2",{"asin":333,"title":334,"brand":301,"imageUrl":335,"price":26,"rating":336,"reviews":337,"clickShare90":338,"clickShare360":339,"launchDate":340,"amazonUrl":341},"B084JRZL4N","BeautyCounter CounterMatch Adaptive Moisture Lotion 50ml 1.7fl.oz By Beauty Counter","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31BuQ71FVYL.jpg",4.9,56,0.0755,0.0813,"2020-02-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB084JRZL4N",{"asin":343,"title":344,"brand":301,"imageUrl":345,"price":346,"rating":347,"reviews":27,"clickShare90":348,"clickShare360":349,"launchDate":350,"amazonUrl":351},"B0CPGLVZGN","Beautycounter Renew your Body Duo- Reflect Effect 1.7 fl oz and Tightening boost body serum 1.7 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+KeEh+ytL.jpg",29.54,4.7,0.0723,0.0888,"2023-12-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CPGLVZGN",{"asin":353,"title":354,"brand":301,"imageUrl":355,"price":356,"rating":31,"reviews":31,"clickShare90":357,"clickShare360":358,"launchDate":359,"amazonUrl":360},"B0GS713FQ4","Beautycounter Countermatch Eye Rescue Cream Skin Moisturizer 0.5 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21Daug8FjwL.jpg",32,0.0658,0.0101,"2026-03-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GS713FQ4",{"asin":362,"title":363,"brand":301,"imageUrl":364,"price":365,"rating":31,"reviews":31,"clickShare90":366,"clickShare360":367,"launchDate":359,"amazonUrl":368},"B0GS6YSWR6","Beautycounter Countercontrol Instant Matte Toner Oil Control Face Toner 5 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21bS0r53zJL.jpg",26.13,0.0575,0.0099,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GS6YSWR6",{"asin":370,"title":371,"brand":301,"imageUrl":372,"price":373,"rating":374,"reviews":375,"clickShare90":376,"clickShare360":377,"launchDate":378,"amazonUrl":379},"B0BQFK5YSW","Beautycounter Reflect Effect AHA Smoothing Facial Mask 2 5fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21jemrBsKwL.jpg",68.94,3.6,8,0.0278,0.0225,"2022-12-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BQFK5YSW",{"asin":381,"title":382,"brand":301,"imageUrl":383,"price":384,"rating":385,"reviews":27,"clickShare90":386,"clickShare360":387,"launchDate":388,"amazonUrl":389},"B08TGKSJTD","BeautyCounter Countertime Ultra Renewal Eye Cream","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21J5wU88mVL.jpg",113.27,3.8,0.0271,0.0444,"2021-01-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08TGKSJTD",{"love":391,"hate":416,"returnReasons":417},[392,398,403,408,412],{"topic":393,"percentOfMentions":394,"verbatims":395},"Suitability Combination Skin",0.5,[396,397],"Great for daily facial","Amazing skin care product",{"topic":399,"percentOfMentions":400,"verbatims":401},"Cleansing",0.25,[402],"Clean deodorant",{"topic":404,"percentOfMentions":405,"verbatims":406},"Allergies",0.0833,[407],"hasnt caused irritation",{"topic":409,"percentOfMentions":405,"verbatims":410},"Ease Of Use",[411],"I appreciate how simple",{"topic":413,"percentOfMentions":405,"verbatims":414},"Ingredients-Overall",[415],"skin-friendly the formula is",[],[418,421,424,426,429,432,434,436],{"reason":419,"pct":420},"Product Condition",0.3636,{"reason":422,"pct":423},"Advertised Vs Actual Product",0.1818,{"reason":425,"pct":423},"Leak-Proof",{"reason":427,"pct":428},"Texture\u002FConsistency-Overall",0.0909,{"reason":430,"pct":431},"Functionality-Overall",0.0455,{"reason":433,"pct":431},"Suitability Oily Skin",{"reason":435,"pct":431},"Moist\u002FDry",{"reason":437,"pct":431},"Safety Standards",[439,444,448,453,458,463,468],{"term":440,"volume":441,"growthQoq":442,"conversionRate":443},"beauty counter",24091,-0.3088,0.0034,{"term":33,"volume":445,"growthQoq":446,"conversionRate":447},21183,-0.5561,0.0043,{"term":449,"volume":450,"growthQoq":451,"conversionRate":452},"beauty counter products",12020,-0.4352,0.0073,{"term":454,"volume":455,"growthQoq":456,"conversionRate":457},"beautycounter products",8627,-0.3873,0.0079,{"term":459,"volume":460,"growthQoq":461,"conversionRate":462},"beauty counter moisturizer",1831,-0.1199,0.0155,{"term":464,"volume":465,"growthQoq":466,"conversionRate":467},"beautycounter countertime",2117,-0.3957,0.0203,{"term":469,"volume":470,"growthQoq":471,"conversionRate":472},"beautycounter skincare",1100,-0.5394,0.009,[474,481,486,492,497,502],{"title":475,"href":476,"score":477,"verdict":478,"marketSize":479,"growth90":480},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":482,"href":483,"score":477,"verdict":478,"marketSize":484,"growth90":485},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":487,"href":488,"score":477,"verdict":489,"marketSize":490,"growth90":491},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":493,"href":494,"score":477,"verdict":478,"marketSize":495,"growth90":496},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":498,"href":499,"score":477,"verdict":489,"marketSize":500,"growth90":501},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":503,"href":504,"score":505,"verdict":478,"marketSize":506,"growth90":507},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[509,516,519,526,533,540,547,554,561,568,575,582,589,596,603,610,617,624,631,637],{"nodeId":510,"label":511,"slug":512,"href":513,"nichesTracked":514,"marketSizeTotal":515},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":517,"marketSizeTotal":518},10978,8129370268,{"nodeId":520,"label":521,"slug":522,"href":523,"nichesTracked":524,"marketSizeTotal":525},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":527,"label":528,"slug":529,"href":530,"nichesTracked":531,"marketSizeTotal":532},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":534,"label":535,"slug":536,"href":537,"nichesTracked":538,"marketSizeTotal":539},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":541,"label":542,"slug":543,"href":544,"nichesTracked":545,"marketSizeTotal":546},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":548,"label":549,"slug":550,"href":551,"nichesTracked":552,"marketSizeTotal":553},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":555,"label":556,"slug":557,"href":558,"nichesTracked":559,"marketSizeTotal":560},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":562,"label":563,"slug":564,"href":565,"nichesTracked":566,"marketSizeTotal":567},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":569,"label":570,"slug":571,"href":572,"nichesTracked":573,"marketSizeTotal":574},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":576,"label":577,"slug":578,"href":579,"nichesTracked":580,"marketSizeTotal":581},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":583,"label":584,"slug":585,"href":586,"nichesTracked":587,"marketSizeTotal":588},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":590,"label":591,"slug":592,"href":593,"nichesTracked":594,"marketSizeTotal":595},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":597,"label":598,"slug":599,"href":600,"nichesTracked":601,"marketSizeTotal":602},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":604,"label":605,"slug":606,"href":607,"nichesTracked":608,"marketSizeTotal":609},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":611,"label":612,"slug":613,"href":614,"nichesTracked":615,"marketSizeTotal":616},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":618,"label":619,"slug":620,"href":621,"nichesTracked":622,"marketSizeTotal":623},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":625,"label":626,"slug":627,"href":628,"nichesTracked":629,"marketSizeTotal":630},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":632,"label":633,"slug":634,"href":635,"nichesTracked":375,"marketSizeTotal":636},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":638,"label":639,"slug":640,"href":641,"nichesTracked":32,"marketSizeTotal":642},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]