---
title: "Beautycounter — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beautycounter"
last_updated: "2026-08-10T02:56:04.360Z"
locale: en
meta:
description: "Niche score 39/100 · $86K/yr market · 71K searches/yr · $60.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $86K/yr market · 71K searches/yr · $60.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beautycounter — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **beautycounter**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 4Conversion 25Competition 15Returns 98Price range 71Avg price 89Brand share 0Review moat 99Quality gap 73
**Review moat**
**Incredible****18.44**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$60.59**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$13.01–$132.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$86K**
$86K/yr · 71K searches
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-42.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, beautycounter is a $86K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beautycounter market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$45K–$61K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#3,176**
- **Page quality**
- **0%**
- **Prime**
- **22%**
- **Sponsored**
- **11%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Beautycounter100%
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — -42.5% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/beautycounter/trend)
## **Top beautycounter search terms**
- **beauty counter**24K/yr-30.9%0.3% conv. - **beautycounter**21K/yr-55.6%0.4% conv. - **beauty counter products**12K/yr-43.5%0.7% conv. - **beautycounter products**9K/yr-38.7%0.8% conv. - **beauty counter moisturizer**2K/yr-12.0%1.6% conv. - **beautycounter countertime**2K/yr-39.6%2.0% conv. - **beautycounter skincare**1K/yr-53.9%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/beautycounter/search-terms)
## **Top beautycounter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$13K30%$26K45%$39K60%$51K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beautycounter Countertime Tripeptide Radiance Serum**Beautycounter**$39.50**4.6★37 rev](https://www.amazon.com/dp/B08Q66KQ4J) [2**BeautyCounter The Clean Deo Deodorant/Clean Rose**Beautycounter**$13.01**4.3★31 rev](https://www.amazon.com/dp/B08WH8Q3FK) [3**BeautyCounter Counter + Overnight Resurfacing Peel**Beautycounter**$90.51**4.3★16 rev](https://www.amazon.com/dp/B08Q67WHW2) [4**BeautyCounter CounterMatch Adaptive Moisture Lotion 50ml 1.7fl.oz By Beauty Counter**Beautycounter**$132.40**4.9★56 rev](https://www.amazon.com/dp/B084JRZL4N) [5**Beautycounter Renew your Body Duo- Reflect Effect 1.7 fl oz and Tightening boost body serum 1.7 fl oz**Beautycounter**$29.54**4.7★9 rev](https://www.amazon.com/dp/B0CPGLVZGN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beautycounter Countermatch Eye Rescue Cream Skin Moisturizer 0.5 fl oz**Beautycounter**$32.00**0 rev4mo ago](https://www.amazon.com/dp/B0GS713FQ4) [**Beautycounter Countercontrol Instant Matte Toner Oil Control Face Toner 5 fl oz**Beautycounter**$26.13**0 rev4mo ago](https://www.amazon.com/dp/B0GS6YSWR6) [**Beautycounter Renew your Body Duo- Reflect Effect 1.7 fl oz and Tightening boost body serum 1.7 fl oz**Beautycounter**$29.54**9 rev2y ago](https://www.amazon.com/dp/B0CPGLVZGN) [**Beautycounter Reflect Effect AHA Smoothing Facial Mask 2 5fl oz**Beautycounter**$68.94**8 rev3y ago](https://www.amazon.com/dp/B0BQFK5YSW) [**BeautyCounter The Clean Deo Deodorant/Clean Rose**Beautycounter**$13.01**31 rev5y ago](https://www.amazon.com/dp/B08WH8Q3FK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beautycounter Countermatch Eye Rescue Cream Skin Moisturizer 0.5 fl oz**Beautycounter**$32.00**0.0★**▲ 551%**](https://www.amazon.com/dp/B0GS713FQ4) [**Beautycounter Countercontrol Instant Matte Toner Oil Control Face Toner 5 fl oz**Beautycounter**$26.13**0.0★**▲ 481%**](https://www.amazon.com/dp/B0GS6YSWR6) [**Beautycounter Reflect Effect AHA Smoothing Facial Mask 2 5fl oz**Beautycounter**$68.94**3.6★**▲ 24%**](https://www.amazon.com/dp/B0BQFK5YSW) [**Beautycounter Countertime Tripeptide Radiance Serum**Beautycounter**$39.50**4.6★**— 2%**](https://www.amazon.com/dp/B08Q66KQ4J) [**BeautyCounter CounterMatch Adaptive Moisture Lotion 50ml 1.7fl.oz By Beauty Counter**Beautycounter**$132.40**4.9★**— 7%**](https://www.amazon.com/dp/B084JRZL4N)
**~~View all trending →~~**
## **What buyers say about beautycounter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**50%
*“Great for daily facial”*
**Cleansing**25%
*“Clean deodorant”*
**Allergies**8%
*“hasnt caused irritation”*
**Ease Of Use**8%
*“I appreciate how simple”*
**Ingredients-Overall**8%
*“skin-friendly the formula is”*
### **Top return reasons **
**Product Condition**36%
**Advertised Vs Actual Product**18%
**Leak-Proof**18%
**Texture/Consistency-Overall**9%
**Functionality-Overall**5%
**Suitability Oily Skin**5%
**Moist/Dry**5%
**Safety Standards**5%
## **Common questions**
- **Is beautycounter profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -42.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the beautycounter niche?**
- 1 brands and 37 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **When does demand for beautycounter peak?**
- Demand peaks in Feb–Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the beautycounter niche?**
- Listings span $13.01–$132.40; the average listing price is $60.59 (sweet spot $15–$100). The average incumbent carries 18 reviews — the moat a new listing must climb.
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