---
title: "Beauty of Joseon Sunscreen — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beauty-of-joseon-sunscreen"
last_updated: "2026-08-09T16:51:36.942Z"
locale: en
meta:
description: "Niche score 61/100 · $2.4M/yr market · 3.3M searches/yr · $17.64 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $2.4M/yr market · 3.3M searches/yr · $17.64 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Beauty of Joseon Sunscreen — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **beauty of joseon sunscreen**
**Launch it**
A $2.4M/yr market growing +34.9% this quarter with returns at 1.4% — clears our launch bar.
Market size 95Growth 59Conversion 51Competition 18Returns 88Price range 77Avg price 82Brand share 22Review moat 58Quality gap 80
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 3.3M searches
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.64**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$11.68–$26.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+34.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,177.54**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, beauty of joseon sunscreen is a $2.4M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 61/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beauty of joseon sunscreen market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.8M–$2.2M**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#322**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**5%**
- RELIEF SUN40% - gonalulu24% - Beauty of Joseon15% - GEBUTP8% - DICTAMNI4% - SKIN10044% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.
600K400KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/beauty-of-joseon-sunscreen/trend)
## **Top beauty of joseon sunscreen search terms**
- **beauty of joseon sunscreen**2.3M/yr+21.7%3.2% conv. - **beauty of joseon relief sun spf 50**118K/yr+495.3%4.7% conv. - **joseon sunscreen**157K/yr+50.9%3.3% conv. - **beauty of joseon relief sun**97K/yr+68.2%4.3% conv. - **relief sun**62K/yr+19.0%2.3% conv. - **beauty of joseon relief sun rice**53K/yr+65.5%2.4% conv. - **day dew sunscreen beauty of joseon**83K/yr-11.1%1.7% conv. - **beauty of joseon relief sun spf 50+**27K/yr+582.6%4.3% conv. - **sunscreen beauty of joseon**59K/yr+29.0%4.3% conv. - **beauty of joseon sunscreen aqua fresh**40K/yr+32.4%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/beauty-of-joseon-sunscreen/search-terms)
## **Top beauty of joseon sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$240K20%$480K30%$720K40%$961K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def1PCS)**RELIEF SUN**$18.71**4.0★721 rev](https://www.amazon.com/dp/B0G4Z5G1NT) [2**Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def**gonalulu**$18.34**4.1★461 rev](https://www.amazon.com/dp/B0FXBR5T6R) [3**Beauty of Joseon Daily Tinted Fluid Sunscreen 12 Shades for Face Moisturizing Broad Spectrum SPF 40 Korean Skincare 50ml 1.69 fl.oz #LN110**Beauty of Joseon**$13.07**4.0★2,132 rev](https://www.amazon.com/dp/B0DP5ZPRXC) [4**2PC Relief Sun Organic Sunscreen SPF50 Korean Skin Care Solution for All Skin Types ++++PA++++ Rice and Probiotics (A Sun Protection Factor (SPF) 50)**GEBUTP**$21.29**4.2★161 rev](https://www.amazon.com/dp/B0FCF27L47) [5**Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def2PCS 1.69 fl)**RELIEF SUN**$26.75**4.4★95 rev](https://www.amazon.com/dp/B0GSYJ51Z2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def2PCS 1.69 fl)**RELIEF SUN**$26.75**95 rev4mo ago](https://www.amazon.com/dp/B0GSYJ51Z2) [**Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics Korean Skin Care Solution for All Skin Types Nourishing Skin Protection**DICTAMNI**$15.22**70 rev4mo ago](https://www.amazon.com/dp/B0GSJN9VJH) [**RELIEF SUN Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def2PC**RELIEF SUN**$26.51**69 rev4mo ago](https://www.amazon.com/dp/B0GR3GZ5BB) [**Beauty of Joseon Revive Firming Moisturizer Ginseng Ceramide + Fermented Retinol for Dry Sensitive Skin Korean Skincare for Women and Men 60ml 2.02 fl.oz.**Beauty of Joseon**$20.11**482 rev7mo ago](https://www.amazon.com/dp/B0G6KTMKSR) [**Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def1PCS)**RELIEF SUN**$18.71**721 rev7mo ago](https://www.amazon.com/dp/B0G4Z5G1NT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RELIEF SUN Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def2PC**RELIEF SUN**$26.51**4.3★**▲ 93%**](https://www.amazon.com/dp/B0GR3GZ5BB) [**Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics Korean Skin Care Solution for All Skin Types Nourishing Skin Protection**DICTAMNI**$15.22**3.9★**▲ 85%**](https://www.amazon.com/dp/B0GSJN9VJH) [**Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def2PCS 1.69 fl)**RELIEF SUN**$26.75**4.4★**▲ 79%**](https://www.amazon.com/dp/B0GSYJ51Z2) [**Relief Sun Organic Sunscreen SPF50 Relief Sun Rice Probiotics SPF50+ Korean Sunscreen PA++++ for All Skin Types and UV Defense Nourishing Skin Protection Moisturizing Skin Care 1.7 fl oz/50 ml**fruitery**$11.68**4.0★**▲ 70%**](https://www.amazon.com/dp/B0GF7SFV4K) [**SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml**SKIN1004**$18.17**4.5★**▲ 63%**](https://www.amazon.com/dp/B0FXH5LHN8)
**~~View all trending →~~**
## **What buyers say about beauty of joseon sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**13%
*“Great for sensitive skin”*
**Moist/Dry**9%
*“Excellent moisturizer”*
**Weight Light**8%
*“Lightweight and love it”*
**Quality-Overall**6%
*“The price is affordable for the quality”*
**Soft Feel**6%
*“makes my skin soft”*
**Texture/Consistency-Overall**5%
*“Texture is soft”*
**Suitability Dry Skin**4%
*“Very good for dry skin”*
**Suitability Oily Skin**4%
*“Not oily at all”*
**Absorbency**4%
*“absorbs well”*
**Value For Money**3%
*“is affordable”*
### **What buyers complain about **
**Smell**11%
*“Awful smell”*
**Allergies**7%
*“Allergic reaction”*
**Color**7%
*“Wrong color”*
**Moist/Dry**4%
*“is not moisturizing at all”*
**Oily/Greasy**4%
*“Feels Oily”*
**Thickness**3%
*“It comes out thicker”*
**Suitability Dry Skin**3%
*“Not for dry skin”*
**Skin Health**2%
*“Burned my skin”*
**Value For Money**2%
*“Not worth the price”*
**Suitability Oily Skin**2%
*“Not Perfect for Oily Skin”*
### **Top return reasons **
**Advertised Vs Actual Product**18%
**Color**14%
**Smell**5%
**Oily/Greasy**5%
**Texture/Consistency-Overall**4%
**Functionality-Overall**4%
**Suitability Combination Skin**4%
**Value For Money**3%
**Product Condition**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is beauty of joseon sunscreen profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 13 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Launch it (61/100).
- **How competitive is the beauty of joseon sunscreen niche?**
- 8 brands and 30 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in beauty of joseon sunscreen?**
- Top complaints mined from reviews: Smell, Allergies, Color. The return rate is 1.4%.
- **When does demand for beauty of joseon sunscreen peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the beauty of joseon sunscreen niche?**
- Listings span $11.68–$26.75; the average listing price is $17.64 (sweet spot $15–$100). The average incumbent carries 1,178 reviews — the moat a new listing must climb.
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