---
title: "Beauty of Joseon Sunscreen Stick — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beauty-of-joseon-sunscreen-stick"
last_updated: "2026-08-09T16:50:41.289Z"
locale: en
meta:
description: "Niche score 45/100 · $38K/yr market · 84K searches/yr · $14.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $38K/yr market · 84K searches/yr · $14.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beauty of Joseon Sunscreen Stick — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **beauty of joseon sunscreen stick**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 76Conversion 37Competition 11Returns 92Price range 64Avg price 74Brand share 26Review moat 42Quality gap 63
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+61.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$14.90**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.42–$26.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,348.89**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$38K**
$38K/yr · 84K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, beauty of joseon sunscreen stick is a $38K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Apr–May–Jul. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beauty of joseon sunscreen stick market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$30K–$37K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#491**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**7%**
- Gaayou45% - Abib18% - TOCOBO12% - ROUND LAB9% - Shiseido5% - CeraVe4% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +61.6% search growth over the last 90 days.
80K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Apr, May, Jul · busiest ÷ quietest = 20.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/beauty-of-joseon-sunscreen-stick/trend)
## **Top beauty of joseon sunscreen stick search terms**
- **beauty of joseon sunscreen stick**47K/yr+52.9%2.3% conv. - **beauty of joseon matte sun stick**14K/yr+77.0%3.1% conv. - **beauty of joseon sunstick**9K/yr+85.3%1.6% conv. - **beauty of joseon sun stick**4K/yr+49.5%2.9% conv. - **beauty of joseon sunscreen stick matte**3K/yr+79.6%1.9% conv. - **beauty of joseon matte stick**3K/yr+48.5%1.0% conv. - **joseon sunscreen stick**3K/yr+66.8%2.5% conv. - **sunscreen stick beauty of joseon**2K/yr+59.9%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/beauty-of-joseon-sunscreen-stick/search-terms)
## **Top beauty of joseon sunscreen stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$11K45%$17K60%$23K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Matte Sun Stick Mugwort + Camelia Korean Sunscreen Stick for Face Moisturizer with SPF 50+ PA+++ Matte Sunscreen for Face & Body Non Greasy No White Cast 18g/0.63oz**Gaayou**$10.00**3.2★191 rev](https://www.amazon.com/dp/B0D17YFZSZ) [2**Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum Semi-Matte Sunscreen Stick for Oily & Combination Skin No White Cast Water-Resistant Korean Sunscreen 0.81 oz / 23 g**Abib**$15.50**4.6★3,665 rev](https://www.amazon.com/dp/B0C45CK57M) [3**TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)**TOCOBO**$10.77**4.6★323 rev](https://www.amazon.com/dp/B0GMWMMMDL) [4**ROUND LAB Birch Juice Moisturizing Sun Stick Broad Spectrum SPF 50+ 0.67oz Sunscreen Stick for face and body No White Cast Non-Sticky Travel-Friendly Protector Solar Barra Korean Sunscreen**ROUND LAB**$18.66**4.7★528 rev](https://www.amazon.com/dp/B0F2HL5XPT) [5**Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types**Shiseido**$26.50**4.7★242 rev](https://www.amazon.com/dp/B0G8LN26Q3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)**TOCOBO**$10.77**323 rev5mo ago](https://www.amazon.com/dp/B0GMWMMMDL) [**Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types**Shiseido**$26.50**242 rev7mo ago](https://www.amazon.com/dp/B0G8LN26Q3) [**COSRX Airy-Light Clear Sunscreen Stick with Vitamin E&C SPF 50 0.67 oz 19g Korean Suncreen Stick Suncare Sunblock Lightweight No White Cast Water resistant Oil Control Matte Sunscreen for Face**COSRX**$15.75**301 rev1y ago](https://www.amazon.com/dp/B0F9NX6DX4) [**ROUND LAB Birch Juice Moisturizing Sun Stick Broad Spectrum SPF 50+ 0.67oz Sunscreen Stick for face and body No White Cast Non-Sticky Travel-Friendly Protector Solar Barra Korean Sunscreen**ROUND LAB**$18.66**528 rev1y ago](https://www.amazon.com/dp/B0F2HL5XPT) [**Abib Quick Sunstick Protection Bar SPF50+ Broad Spectrum Glowy Sunscreen Stick for Dry & Sensitive Skin No White Cast With Centella & Aloe Korean Sunscreen 0.77 oz / 22 g**Abib**$15.40**1,299 rev1y ago](https://www.amazon.com/dp/B0DSMTDVCH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)**TOCOBO**$10.77**4.6★**▲ 140%**](https://www.amazon.com/dp/B0GMWMMMDL) [**Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types**Shiseido**$26.50**4.7★**▲ 92%**](https://www.amazon.com/dp/B0G8LN26Q3) [**Matte Sun Stick Mugwort + Camelia Korean Sunscreen Stick for Face Moisturizer with SPF 50+ PA+++ Matte Sunscreen for Face & Body Non Greasy No White Cast 18g/0.63oz**Gaayou**$10.00**3.2★**— 1%**](https://www.amazon.com/dp/B0D17YFZSZ) [**COSRX Airy-Light Clear Sunscreen Stick with Vitamin E&C SPF 50 0.67 oz 19g Korean Suncreen Stick Suncare Sunblock Lightweight No White Cast Water resistant Oil Control Matte Sunscreen for Face**COSRX**$15.75**4.5★**— 6%**](https://www.amazon.com/dp/B0F9NX6DX4) [**Beauty of Joseon Daily Tinted Fluid Sunscreen 12 Shades for Face Moisturizing Broad Spectrum SPF 40 Korean Skincare 50ml 1.69 fl.oz #LN110**Beauty of Joseon**$13.07**4.0★**▼ 12%**](https://www.amazon.com/dp/B0DP5ZPRXC)
**~~View all trending →~~**
## **What buyers say about beauty of joseon sunscreen stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Application**11%
*“Ease of application”*
**Ease Of Use**8%
*“Easy to use”*
**Suitability Combination Skin**8%
*“Effective for my sensitive skin”*
**Quality-Overall**8%
*“and overall, its a really solid product”*
**Weight Light**6%
*“This sunscreen feels super lightweight”*
**Soft Feel**6%
*“Glides on smoothly”*
**Adhesion/Stickiness**4%
*“Nice and convenient stick”*
**Smell**3%
*“Love the scent”*
**Protection**3%
*“Good sun protection”*
**Suitability Oily Skin**3%
*“Oily skin friendly”*
### **What buyers complain about **
**Oily/Greasy**9%
*“Too Oily”*
**Allergies**7%
*“Allergic reaction”*
**Size-Overall**7%
*“Product is very small”*
**Color**4%
*“The color that I purchased was too light”*
**Value For Money**4%
*“Expensive”*
**Skin Health**4%
*“Im either getting burned or it irritates my skin”*
**Smell**3%
*“weird smell”*
**Suitability Dry Skin**3%
*“Not for dry skin”*
**Moist/Dry**3%
*“I have really dry skin”*
**Adhesion/Stickiness**2%
*“Gross and sticky”*
### **Top return reasons **
**Color**12%
**Advertised Vs Actual Product**11%
**Size-Overall**10%
**Oily/Greasy**8%
**Value For Money**5%
**Functionality-Overall**5%
**Ingredients-Overall**4%
**Adhesion/Stickiness**4%
**Product Condition**4%
**Coverage**4%
## **Common questions**
- **Is beauty of joseon sunscreen stick profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +61.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the beauty of joseon sunscreen stick niche?**
- 8 brands and 29 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in beauty of joseon sunscreen stick?**
- Top complaints mined from reviews: Oily/Greasy, Allergies, Size-Overall. The return rate is 1.1%.
- **When does demand for beauty of joseon sunscreen stick peak?**
- Demand peaks in Jan–Apr–May–Jul; the busiest month runs 20.3× the quietest.
- **What does it cost to enter the beauty of joseon sunscreen stick niche?**
- Listings span $8.42–$26.50; the average listing price is $14.90 (sweet spot $15–$100). The average incumbent carries 2,349 reviews — the moat a new listing must climb.
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