---
title: "Beauty of Joseon Rice Mask — $149K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beauty-of-joseon-rice-mask"
last_updated: "2026-08-09T18:11:29.589Z"
locale: en
meta:
description: "Niche score 47/100 · $149K/yr market · 270K searches/yr · $16.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $149K/yr market · 270K searches/yr · $16.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beauty of Joseon Rice Mask — $149K/yr Amazon US Niche (2026) - Flapen"
---
# **beauty of joseon rice mask**
**Skip it**
Soft demand (-3.3% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 23Conversion 42Competition 44Returns 96Price range 49Avg price 79Brand share 69Review moat 28Quality gap 38
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.55**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$3.04–$26.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$149K**
$149K/yr · 270K searches
**Review moat**
**Okay****3,690**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, beauty of joseon rice mask is a $149K/yr Amazon United States market (270K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beauty of joseon rice mask market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$166K–$207K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#353**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **115 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**97**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**30%**
- Hoshisu19% - COSRX18% - Keana9% - SKINFOOD 19579% - ANUA8% - I'm from6%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -3.3% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Oct · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/beauty-of-joseon-rice-mask/trend)
## **Top beauty of joseon rice mask search terms**
- **rice mask**94K/yr-3.3%3.4% conv. - **rice face mask**54K/yr-7.0%3.0% conv. - **korean rice mask**15K/yr+11.5%2.0% conv. - **mascarilla de arroz coreana**15K/yr-2.5%1.5% conv. - **rice mask korean**6K/yr+140.7%3.3% conv. - **mascarilla de arroz**9K/yr+4.2%1.8% conv. - **cosrx ultimate nourishing rice overnight spa mask**7K/yr+47.9%12.8% conv. - **rice mask for face korean**14K/yr-52.9%2.7% conv. - **cosrx rice overnight mask**8K/yr-18.8%14.9% conv. - **anua rice mask**10K/yr-34.4%7.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/beauty-of-joseon-rice-mask/search-terms)
## **Top beauty of joseon rice mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$15K15%$22K20%$30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hoshisu Hydration and Moisture Rice Mask (10 pieces) - Imported from Japan**Hoshisu**$15.11**4.6★400 rev](https://www.amazon.com/dp/B0D7369B9V) [2**COSRX Ultimate Nourishing Rice Overnight Spa Mask 60ml / 2.02 fl.oz | Rice Extract 68% and Niacinamide 2% Korean Skin Care Animal Testing Free**COSRX**$14.34**4.5★9,813 rev](https://www.amazon.com/dp/B01N13W31F) [3**Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g**Keana**$26.38**4.3★10 rev](https://www.amazon.com/dp/B0GRPLB4KQ) [4**ANUA Rice 70 Glow Collagen Mask Overnight Face Mask for Glass Skin Ceramide Collagen Facial Mask Skin Moisture Barrier Tightening Care Natural Color Korean Skincare 1.34 oz/4ea**ANUA**$18.53**4.6★1,067 rev](https://www.amazon.com/dp/B0DHJJHCJS) [5**SKINFOOD Rice Mask Wash Off 3.5oz / Gently Exfoliates the Skin/Softening with Nutrient Rich Rice**SKINFOOD 1957**$11.00**4.4★2,976 rev](https://www.amazon.com/dp/B004FKNYWW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Japanese Rice Face Cream Mask 5.7 oz Deeply Hydrating & Pore Minimizing Wash-Off Facial Treatment with Fermented Sake Rice Bran Oil & Ceramides for Smooth Plump & Glowing Skin Home Spa Care**Generic**$25.97**11 rev2mo ago](https://www.amazon.com/dp/B0GXQPBQR1) [**Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g**Keana**$26.38**10 rev4mo ago](https://www.amazon.com/dp/B0GRPLB4KQ) [**Im From Rice Mask Soft Exfoliating Wash-Off Rice Mask Glass&Dewy Hydration Korean Skin Care 2.37fl.oz**I'm from**$16.82**13 rev5mo ago](https://www.amazon.com/dp/B0GL83PTCL) [**COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz**COSRX**$13.60**1,413 rev8mo ago](https://www.amazon.com/dp/B0FWK57DL4) [**SKINFOOD Rice Daily Mask 30 Sheets Korean Quick & Easy Daily Care Hacks Large Capacity Sheet Mask**SKINFOOD 1957**$21.71**83 rev12mo ago](https://www.amazon.com/dp/B0DYVB5S5J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Japanese Rice Face Cream Mask 5.7 oz Deeply Hydrating & Pore Minimizing Wash-Off Facial Treatment with Fermented Sake Rice Bran Oil & Ceramides for Smooth Plump & Glowing Skin Home Spa Care**Generic**$25.97**4.8★**▲ 296%**](https://www.amazon.com/dp/B0GXQPBQR1) [**Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g**Keana**$26.38**4.3★**▲ 227%**](https://www.amazon.com/dp/B0GRPLB4KQ) [**Im From Rice Mask Soft Exfoliating Wash-Off Rice Mask Glass&Dewy Hydration Korean Skin Care 2.37fl.oz**I'm from**$16.82**4.8★**▲ 219%**](https://www.amazon.com/dp/B0GL83PTCL) [**Keana Nadeshiko Rice Mask 10 Pieces Japan for Nourishing**毛穴撫子**$13.11**4.5★**▲ 217%**](https://www.amazon.com/dp/B018FM03CO) [**COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz**COSRX**$13.60**4.5★**▲ 83%**](https://www.amazon.com/dp/B0FWK57DL4)
**~~View all trending →~~**
## **What buyers say about beauty of joseon rice mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**18%
*“Super hydrating”*
**Suitability Combination Skin**14%
*“Good for my sensitive skin”*
**Soft Feel**13%
*“Soft skin”*
**Quality-Overall**8%
*“Excellent product”*
**Brightness/Shine/Glow**7%
*“Great Glowy effect”*
**Suitability Dry Skin**7%
*“Good for dry skin”*
**Value For Money**4%
*“Great value”*
**Ease Of Use**3%
*“Goes on easy”*
**Advertised Vs Actual Product**3%
*“As described”*
**Ease Of Application**2%
*“It applies smoothly”*
### **What buyers complain about **
**Allergies**10%
*“Severe allergic reaction”*
**Durability**9%
*“breaks apart”*
**Value For Money**7%
*“Expensive”*
**Ease Of Use**5%
*“Difficult to put on”*
**Quality-Overall**5%
*“Garbage Product”*
**Moist/Dry**4%
*“its not moisturizing my face”*
**Adhesion/Stickiness**4%
*“Initially I thought it might not adhere”*
**Grip**3%
*“it slips off”*
**Skin Health**3%
*“Irritated my skin”*
**Functionality-Overall**3%
*“doesn't show any results”*
### **Top return reasons **
**Value For Money**17%
**Functionality-Overall**14%
**Advertised Vs Actual Product**12%
**Moist/Dry**5%
**Size-Overall**5%
**Adhesion/Stickiness**4%
**Defective Material/Parts**4%
**Durability**4%
**Skin Health**4%
**Smell**2%
## **Common questions**
- **Is beauty of joseon rice mask profitable to sell on Amazon United States?**
- The niche generates $149K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the beauty of joseon rice mask niche?**
- 14 brands and 97 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in beauty of joseon rice mask?**
- Top complaints mined from reviews: Allergies, Durability, Value For Money. The return rate is 0.7%.
- **When does demand for beauty of joseon rice mask peak?**
- Demand peaks in Aug–Oct; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the beauty of joseon rice mask niche?**
- Listings span $3.04–$26.38; the average listing price is $16.55 (sweet spot $15–$100). The average incumbent carries 3,690 reviews — the moat a new listing must climb.
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