---
title: "Beauty Creations — $6K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beauty-creations"
last_updated: "2026-08-09T20:27:05.981Z"
locale: en
meta:
description: "Niche score 41/100 · $6K/yr market · 21K searches/yr · $11.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $6K/yr market · 21K searches/yr · $11.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beauty Creations — $6K/yr Amazon US Niche (2026) - Flapen"
---
# **beauty creations**
**Skip it**
A small market ($6K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 6Conversion 32Competition 60Returns 79Price range 60Avg price 50Brand share 27Review moat 65Quality gap 86
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****888.79**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.08–$30.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$11.95**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-38.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$6K**
$6K/yr · 21K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, beauty creations is a $6K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beauty creations market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$9K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#1,005**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **46%**
- **Out of stock**
- **42.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 94%
**Open market**
**8%**
- Generic44% - Beauty Creations15% - Erinde14% - BONNIE CHOICE11% - BAISEN DIARY5% - Easilydays3% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.1% search growth over the last 90 days.
1K600Spike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/beauty-creations/trend)
## **Top beauty creations search terms**
- **beauty creations plump and pout**9K/yr-45.6%2.1% conv. - **plump and pout lip plumper**4K/yr-39.1%2.8% conv. - **plump and pout**3K/yr-41.9%2.9% conv. - **beauty creations lip plumper**2K/yr-20.5%1.4% conv. - **tiktok lip plumper**1K/yr+20.7%2.6% conv. - **lip plumper syringe**777/yr-10.4%3.5% conv. - **lip plumper tiktok**812/yr-43.7%0.8% conv. - **lip plumping booster gloss**230/yr-17.8%0.0% conv. - **lip plumper gloss tiktok**108/yr+36.4%0.0% conv. - **lip plumper booster gloss**78/yr+33.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/beauty-creations/search-terms)
## **Top beauty creations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1936%$3859%$57812%$7711101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BC PLUMP & POUT GLOSS**Beauty Creations**$11.44**5.0★1 rev](https://www.amazon.com/dp/B0CFJ6JH3F) [2**Plump & Pout | Plumping Formula Lipgloss Stick - Platonic**Generic**$12.38**4.3★9 rev](https://www.amazon.com/dp/B0FBC516P2) [3**3 Colors Lip Plumping Booster Spicy Lip Plumper Gloss Lip Plumping Oil Ultra-Hydrating Nourishing Plump and Pout Lip Plumper Glossy Finish Fuller Natural Mothers Day Lip Makeup Gifts-01#02#06#**BONNIE CHOICE**$8.60**4.2★656 rev](https://www.amazon.com/dp/B0DD3XDR2N) [4**Erinde Lip Plumper Gloss Natural Spicy Lip Plumping Booster Ultra-Hydrating & Nourishing Plump Lip Plumper Glossy Finish Fuller Lip Plumping Oil for Women Girls 01#**Erinde**$6.14**4.1★989 rev](https://www.amazon.com/dp/B0CHYSPWRJ) [5**Plump & Pout Lip Plumping Lipgloss by Beauty Creations (Brattitude)**Generic**$9.98**4.2★93 rev](https://www.amazon.com/dp/B0CCR7XJ2J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Laka Spicy Lip Plumper - Maximum Extra Strength (For Experienced Users) | Clear Glass-like High-Shine Lip Gloss | Lip Volumizer Serum Non-Sticky | K-Beauty 0.14oz**Laka**$16.69**245 rev3mo ago](https://www.amazon.com/dp/B0GWPJFTBN) [**Plump & Pout | Plumping Formula Lipgloss Stick - Dream Girl**Generic**$12.98**0 rev1y ago](https://www.amazon.com/dp/B0FFVGNTSH) [**Plump & Pout | Plumping Formula Lipgloss Stick - Platonic**Generic**$12.38**9 rev1y ago](https://www.amazon.com/dp/B0FBC516P2) [**Plump & Pout | Plumping Formula Lip Liner - So Flirty**Generic**$11.98**1 rev1y ago](https://www.amazon.com/dp/B0FBB74Z6W) [**Plump & Pout | Plumping Formula Lip Liner - Mind Trapped**Generic**$11.94**4 rev1y ago](https://www.amazon.com/dp/B0FBC5MNXY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Laka Spicy Lip Plumper - Maximum Extra Strength (For Experienced Users) | Clear Glass-like High-Shine Lip Gloss | Lip Volumizer Serum Non-Sticky | K-Beauty 0.14oz**Laka**$16.69**3.2★**▲ 225%**](https://www.amazon.com/dp/B0GWPJFTBN) [**Plump & Pout | Plumping Formula Lip Liner - So Flirty**Generic**$11.98**5.0★**▲ 178%**](https://www.amazon.com/dp/B0FBB74Z6W) [**tarte maracuja juicy lip plump Hydrating & Volumizing Lip Plumper Gloss Balm with Nourishing Hyaluronic Acid Plumps & Moisturizes Vegan & Cruelty-Free full size mixed berries**tarte**$22.05**4.4★**▲ 130%**](https://www.amazon.com/dp/B09XBVNHHB) [**Plump & Pout | Plumping Formula Lipgloss Stick - Dream Girl**Generic**$12.98**0.0★**▲ 98%**](https://www.amazon.com/dp/B0FFVGNTSH) [**BC PLUMP & POUT GLOSS**Beauty Creations**$11.44**5.0★**▲ 90%**](https://www.amazon.com/dp/B0CFJ6JH3F)
**~~View all trending →~~**
## **What buyers say about beauty creations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**13%
*“Perfect color - subtle”*
**Value For Money**9%
*“GREAT value for money”*
**Soft Feel**8%
*“It goes on smoothly”*
**Efficiency**7%
*“Honestly works pretty well”*
**Quality-Overall**6%
*“I would say a decent quality with easy application and the color is perfect and shiny”*
**Moist/Dry**6%
*“very hydrating”*
**Brightness/Shine/Glow**6%
*“It gives my lips a really pretty glass-like shine”*
**Advertised Vs Actual Product**5%
*“Does what it says”*
**Smell**3%
*“I also like that its fragrance-free”*
**Durability**3%
*“Stays on really well”*
### **What buyers complain about **
**Functionality-Overall**25%
*“Didnt Work on Me”*
**Sensitivity-Overall**8%
*“It burns”*
**Durability**6%
*“not long lasting”*
**Flammable**5%
*“Burns”*
**Allergies**5%
*“Very irritating and burning”*
**Value For Money**5%
*“Waste of Money”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Heating**4%
*“However, as said before its not for those who dont like a little heat”*
**Adhesion/Stickiness**3%
*“How it feels not sticky or anything”*
**Color**3%
*“not even a slight color change”*
### **Top return reasons **
**Functionality-Overall**27%
**Advertised Vs Actual Product**23%
**Color**17%
**Product Condition**5%
**Defective Material/Parts**3%
**Adhesion/Stickiness**2%
**Damage/Burn Hair**2%
**Size-Overall**2%
**Value For Money**2%
**Leak-Proof**1%
## **Common questions**
- **Is beauty creations profitable to sell on Amazon United States?**
- The niche generates $6K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -38.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the beauty creations niche?**
- 13 brands and 35 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in beauty creations?**
- Top complaints mined from reviews: Functionality-Overall, Sensitivity-Overall, Durability. The return rate is 1.8%.
- **When does demand for beauty creations peak?**
- Demand peaks in Apr; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the beauty creations niche?**
- Listings span $5.08–$30.09; the average listing price is $11.95 (sweet spot $15–$100). The average incumbent carries 889 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)