---
title: "Search terms — beard soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beard-soap/search-terms"
last_updated: "2026-08-09T11:02:25.472Z"
locale: en
meta:
  description: "Niche score 37/100 · $75K/yr market · 57K searches/yr · $11.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · $75K/yr market · 57K searches/yr · $11.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — beard soap - Flapen"
---

# **beard soap**

**Skip it**

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 22Conversion 92Competition 18Returns 99Price range 35Avg price 47Brand share 14Review moat 25Quality gap 25

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$11.69**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$8.34–$18.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,008.92**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$75K**

$75K/yr · 57K searches

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## Search terms