---
title: "Search terms — beard shaper - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/beard-shaper/search-terms"
last_updated: "2026-08-09T16:19:32.182Z"
locale: en
meta:
  description: "Niche score 50/100 · $329K/yr market · 449K searches/yr · $12.15 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $329K/yr market · 449K searches/yr · $12.15 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — beard shaper - Flapen"
---

# **beard shaper**

**Worth a look**

Shows low returns (1.2%), but soft demand (-13.7% this quarter) keeps it on the watch list.

Market size 52Growth 18Conversion 67Competition 31Returns 91Price range 41Avg price 51Brand share 43Review moat 32Quality gap 80

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$329K**

$329K/yr · 449K searches

**Avg price**

**Good****$12.15**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$5.57–$21.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,259.33**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-13.7%**

90-day search growth — must beat 0% to launch

## Search terms